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Posts tagged: Small Business Marketing

How to Get in Shape for 2012 with a 3D Marketing Audit

2012-goals-marketing-social-mediaEvery year, we reassess our client’s progress with a 3d+ marketing audit. We look at digital performance, direct connections and dynamic business development. A fourth dimension, being healthy, is a self-audit. Because being in optimal health adds to your mental agility and overall performance, we’ll talk about that, too.

Here’s a quick overview of how you can, too. I’ll use my business, CoryWest Media, as a case study so you can see how the results stack up.

It’s great if you can compare this year with last year, as well as to your best year ever. Today I’ll compare 2010 with 2011 and then set benchmarks for 2012 for a few key performance indicators.

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Your Higher Calling: The F Word

business-intentionsWhen it happens, I’m not happy about it. As I guide groups through the WIRED in 3D system, we sometimes veer off in the wrong direction. Where do we get stalled? The most important part: Intentions. WHY? Why are you in business?

Recently, one group gave the same answers most companies do: attract leads and close sales. Yeah, yeah, yeah – that’s right, right? Read More…

How to Collect Outstanding Invoices before 2012


collect-money-small-business
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active.

Lucky for me, knock on wood, every single client has paid their invoices in full. Although, not all necessarily with 30 days. But, other creatives aren’t so lucky. And, not being paid on time is not restricted to creative service firms only. When Gary Bohringer, of Bohringer Creative, mentioned to me that he’d written a book about how to collect outstanding invoices without using a collection agency, I was intrigued. Read More…

Alligators and Goals

small business alligatorsOkay folks, the countdown to 2012 clock is in fast-forward mode. You have about 30 days, not counting holidays. You want to end 2011 on a high note, but first you have to cram in all the to-do work. Do you feel like you’re up to your, you know, in alligators?

If you do, then you need to read this post by Dan Kennedy.

Selected as the November article for GKIC [Glazer Kennedy Insiders Circle] members, Dan shares his take on what to do when the alligators are advancing.

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What Big Brands Can Learn about Social Media from Small Business

We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak.

Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear three of our members, all small business owners, talk about what big brands can learn about social media from small business. Disclosure: Because I participated in the summit’s seven day video challenge [more on that in another post], my admission ticket was complimentary.

Here are my notes with apologies in advance to the speakers for any inaccuracies.   Read More…