Thanks so much to Mary-Lynn Foster and  George Krueger for interviewing me as a The Bigg Success Expert Session guest.

It was fun to talk about how to promote your business for free as a radio show guest.

You can listen to the preview for free and I’m pleased to let you know you can purchase the entire The Expert Session interview at a very reasonable price.

Get your copy of The Bigg Success Show Expert Session with Barbara Rozgonyi on how to promote your business for free as a radio show guest.

Here’s the promo . . . didn’t they do a great job? I love how they package their experts.

In the Expert Session, Barbara shared so much more. She gives a tutorial on setting up Google Alerts, tips on alerts you might want to set up and an example of how to do it. Even better, she doesn’t use “techie talk!”

She also talks about:

• how to be a trend setter

• how to tap into the virtual water cooler to listen in on conversations about your industry

• what you need to promote yourself to radio stations

• the most important words to tell a radio host that guarantees you’ll get more calls

• what you should have in your promotional package

• and much, much more in four tracks of about ten minutes each

Your Turn

What other publicity topics would you like to know more about?

“Take it easy, but take it.” Studs Terkel, 1912-2008

Chicago’s master storyteller, Studs Terkel, passed away yesterday at the age of 96. If you don’t know his work, I hope you’ll take the time to browse the Chicago Tribune’s  coverage on the life of Studs Terkel. By studying Studs, you can learn a lot about so many things: Chicago, life, storytelling, grace, humor, performing, listening, wisdom, jazz, music, media, radio, romance, politics and humility to name a few. To get a feel for the man in person, here’s a video from University of California’s YouTube channel. Harry Kreisler talks with Studs Terkel, prize-winning author and radio broadcast personality, on an edition of Conversations with History series.

I’d also like to share two personal Studs Terkel stories with you.

The first time I saw Studs Terkel speak, in the early 80s, I was on a date with my boyfriend.

Before Studs came on, my boyfriend took one of Studs’ books out of his briefcase and said maybe Studs could sign it.

After the lecture, we approached the stage together. We talked with Studs for a few minutes and he gladly signed the book.

Studs wrote: Take it easy, but take it.

Those six words stuck with me.

On October 3 2001, I got the chance to see Studs again at an event at the Chicago History Museum.

Studs was obviously older than when I first saw him speak, but his presence was as sharp, spunky and sparkly as I remembered. He talked about his latest book, Will the Circle Be Unbroken? A Reflection on Death, Rebirth and Hunger for a Faith. You can listen to NPR’s Bob Edwards interview Studs about death and dying, really more of an interview about how to live life.

At the end of his lecture, he made his way out to the lobby for a book signing. This time I didn’t have a book and the line was so long it would take at least 45 minutes to talk to him. But, my friends waited. I wanted to tell Studs my story.

When I finally got to the front of the line, I told him we’d first met about 20 years ago – after hearing his lecture on a date with my boyfriend. “We got married and now we have three children. I want to thank for telling us to take it easy, but take it.” Studs smiled and said, “Well I’ll be damned.” He shook my hand and I went home to tell my husband.

Take it easy, but take it.

Six words from a brilliant man of many.

Studs Terkel’s latest book, P.S. Further Thoughts from a Lifetime of Listening, comes out on November 3.

Looking for tips on how to be a radio show guest and get free publicity?  Here’s the short answer: you need two things- a hot topic and a station. This post previews my upcoming interview with Mary-Lynn and George on the Bigg Success Show. Bigg Success is the how-to, can-do place for people on the move.

Before my interview, I listened to Mary-Lynn and George interview Seth Godin about his new book, Tribes: We Need You to Lead Us.

In the interview, Seth says:

“A tribe is a group of people that are connected by a common goal, a common language, and common rituals. Usually they have a leader and a movement – they’re trying to make something happen.”

Being on the radio is one way to reach your tribe and make something happen – as a leader who represents your tribe’s movement. It’s not all about building credibility and influence for you, it’s about representing, listening and responding to the voice of your people.

To prepare for the call, I drafted this outline – try replacing target prospect with tribe profile in your marketing plans.

Goal: become a regularly featured expert on a few high profile radio shows whose audience demographic matches your target prospect. tribe’s profile. Start out by being a guest – and work your way into being a show host.

Two Things You Need to be a Radio Guest: Hot Topic + Station

3 Ways to find Hot Topics: news, trends, talk – to find them, change into a . . . 

Newsmaker – see what’s making news and quote sources

Trend-setter – research what’s hot, where

Talk-tracker – see who’s talking about what and where

Turn to twitter’s search engine to search for your tribe’s hot topics in real time.

Tuning Into Your Audience: Getting on the Air

3 Steps to Stations: list, listen, connect

When the interview is up, I’ll be back to post a link.

Your Turn

How does your tribe use the radio to communicate?