Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release.

Conference: Using Social Media to Align the Corporate and Personal Brand

Event Site: http://sohochicago2dayframework.eventbrite.com/

Location: Loyola University Chicago’s Lake Shore Campus, Simpson Center,
6333 N. Winthrop Avenue on the southeast corner of Winthrop and Devon

Dates: March 4 – 5, 2010

Presenter: SoHo Publishing, LLC

What’s different: Attendees drive a cohesive conference experience that
builds …

Ever wished you had your own in-house search engine strategist? I have and today we do.

Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO event and we met up at SES Chicago. Bob Tripathi works as an in-house search marketing strategist with Discover Financial Services. Bob also does In-House SEO Training and online marketing …

I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting.

Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement.

January 12, 2010
PRSA Suburban Chicagoland
Social Media Releases: the “Swiss Army knife” of Public Relations

Barbara Rozgonyi will show you how to craft and pump up your press releases for maximum impact.

You’ve …

Coming up on October 30 in Lombard, Illinois . . . here’s a press release about an event that’s expected to draw over 500 people and 50 exhibitors. Need a business to business social networking or social media marketing strategies speaker? We released new about the expo via PRWeb.

Social Media Talks Buzz Up Lombard Chamber Business EXPO

Lombard, Illinois October 16, 2009 — Successful businesses know that one of the best places to network is a chamber of commerce business EXPO. …