Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release.
Conference: Using Social Media to Align the Corporate and Personal Brand
Event Site: http://sohochicago2dayframework.eventbrite.com/
Location: Loyola University Chicago’s Lake Shore Campus, Simpson Center,
6333 N. Winthrop Avenue on the southeast corner of Winthrop and Devon
Dates: March 4 – 5, 2010
Presenter: SoHo Publishing, LLC
What’s different: Attendees drive a cohesive conference experience that
builds consecutively over two days and “take the mic” in a Town Hall format.
All attendees will receive a social media policy planning guidebook,
The Draft, A Framework for Developing Your Social Media Communications Policy.
Speakers: 15 presenters with two Town Hall keynotes:
March 4 Olivier Blanchard “The Brand Builder” and SmartBrief Social Media
Board Member and March 5 Dan Schawbel, Gen Y personal branding expert
and author of the best-selling career book Me 2.0: Build a Powerful Brand to
Achieve Career Success
Registration: Open to the first 100, call for interviews or a media pass: 630.207.7530
Tuition: $599 before February 15, $699 after and includes a $350 bonus package
with a social media policy planning guide, social media marketing workbook, all
conference meals, admission to networking reception and one year SohoBizTube membership
Media Contact: CoryWest Media, LLC, email@example.com, 630.207.7530 day of,
or @wiredprworks on twitter.com
SoHo Publishing Presents Corporate Social Media Branding Conference
NEW BERLIN, WI–(February 8, 2010) – Using Social Media to Align the Corporate and Personal Brand, a two-day social media branding conference at Loyola University in Chicago on March 4 and 5, 2010 reaches companies looking for social media solutions. Presented by SoHo Publishing, the conference features 15 presenters with Town Hall keynotes led by Olivier Blanchard known as “The Brand Builder” and Dan Schawbel, Gen Y personal branding expert and author of the best-selling career book Me 2.0: Build a Powerful Brand to Achieve Career Success. Attendees can participate by taking the mic to ask questions, get answers to their most challenging questions and network with companies and presenters. For more information or to register for the summit, visit http://budurl.com/alignbrands.
Summit Dialogue Aligns Corporate and Personal Branding Discussions
Covering the corporate and personal branding spectrum, community conversations will cover: corporate branding in the social media landscape, team buy-in, social media communications policies, recruiting and hiring the personal brand, Gen X and Gen Y thought leadership, using personal profiles to recruit brand ambassadors and legal implications of social media actions.
Presenters Share Ecommerce, Fortune 500 and Entrepreneurial Branding Expertise
Presenters include: Jaimee Newberry of Swingset and Friends; Jason Weaver, CEO of SWAY, Inc; Steve Glynn, CEO of Spreenkler the Agency; Barbara Rozgonyi, Principal at Cory West Media and Founder of Social Media Club Chicago; Paul Stillmank of 7 Summits; Jeff Larche – Marketing and Corporate Consultant; Mike Dwyer of AON Consulting; Pam Kassner of Super Pear Strategies; and Paul Rand of Zocalo Group and WOMMA president. All attendees will receive a social media policy planning guidebook, The Draft, A Framework for Developing Your Social Media Communications Policy.
Advent of Real-Time Accelerates Need to Align Brands
“The experts will share the stats (startling!) on social media adoption at the seminar, but I think we can all agree it’s on the rise across many sectors: retail, government, healthcare, media; consulting, sales, recruiting and customer service,” says CD Vann, summit organizer on why the time is now to convene a community conversation about aligning the corporate and personal brands.
About SoHo Publishing, LLC . . . Branding on the Social Side
Based in the Milwaukee area, SoHo Publishing, LLC presents live events in the Midwest and connects companies throughout the world on www.SoHoBizTube.com. Sohobiztube.com is all about businesses, their brands, and social media engagement. For more information or to interview Ms. Vann about corporate branding, social media or social networks for companies, call 414.736.3519.
CoryWest Media, LLC
Email Contact corywestmedia @gmail.com
630.207.7530 mobile, text, day of
@corywestmedia on twitter.com
Check out the social media release on PitchEngine.com and the Marketwire release.
How many versions of a press release do you distribute – to where?