We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s writing about when?
Thanks to Cision, you have now access to something that many companies pay PR firms to search for: a comprehensive, and free, editorial calendar. Read More…
