Tag Archives : personal branding


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Social Networking Personality Advice for Authentic Bobcats 5

Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched a rerun of this Saturday […]


Optimizing Personal PR

What do you tell people you do when you meet them for the first time? Are you a title, a profession, an entrepreneur or something else? On the way to a networking event, I decided to introduce myself as “The Optimizer” or someone who optimizes people, places and things. It’s fun to test out different […]

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