Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27.
Here’s the event description. Register for DIY Digital PR Social Media Workshop.

“Ingredient X: Top Secret Digital Fuel for Powerful Business Results”

Learn how to propel your reach directly to people who can bring you business using the power of low or no cost digital PR.

PR is the hottest, yet most overlooked, marketing tool in the business world. Why? Most people mistakenly …

Di Chapman, media expert and radio show host, talked to Barbara about how to raise visibility by being interviewed and interviewing others.

Thanks to Di Chapman, author, media expert and entrepreneur for interviewing me on her Advice.com radio show “Better Times After 50.” Because Di is such an engaging interviewer, I asked her to share her best tips on interviewing with Wired PR Works readers. On our call, in addition to sharing stories about her own media interviews, Di shared …

Here’s the latest Marketing Transformations Newtork News article . . .

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Instant Replay PR: Get Multiple Uses Out of One Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Why write one release when you can take the same story and re-release it over and …

Here’s the latest from Marketing Transformations Network News

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Press Release Template – 35 Essential Elements for a News – worthy Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Recently, a new client prospect asked me what goes into writing a press release. When I wrote down all of my ingredients, I was surprised. …

Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest Media . . .  

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Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles

Find out how to reduce your writing workload when you read this week’s article that gives you 30 ways to repurpose, reincarnate

and reuse existing articles or information to save you time

and build your brand.

Here’s the latest Marketing Transformations Network [MTN] News Ezine Article . . .

When you want to know what someone thinks, there’s only one way to find out: ask them.

So . . .

What’s on your mind dear reader?

Leave a comment below and let me know:
- what you’d like to learn
- how I can help you
- what you think of this blog
- anything else that’s on your mind

Pick one, or all, and leave your comment below.

This is the simplest form of an …

This article went out to our MTN News ezine subscribers today . . .

Reality Show PR: Marketing with Case Studies

Take your prospects behind the scenes with client case studies: all ready and made for marketing 

 by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do, invite them into a behind-the-scenes reality show. Giving them a play-by-play of how your business impacts lives gives them a better appreciation of how to work with you. …

Every week, Marketing Transformations Network News [MTN News], get articles like this one . . .  

Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the
traditional approach that’s built on air time and ink.

Sure, it’s great to have TV, radio and print coverage. But, why would you want to contain your campaign to a few minutes,
pages or columns when you can build a sustainable marketing/PR platform online?

I’m seriously thinking about outsourcing or redirecting all …

David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller.

Back in January I wrote about where to download The New Rules of PR 2007 Playbook by David Meerman Scott and mentioned the upcoming book, which I’m dying to …