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Posts tagged: Non-Profit PR

Reader Q & A | How to publicize peace-full nonprofit event in Chicago?

buildthepeacecommiteeA reader writes . . .

I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The Peace School since 1978, and has been held in cooperation with the City of Chicago Mayor’s Office of Special Events since 1993. Further information is available at: www.buildthepeace.org
The goal of The Peace School is to mainstream a Culture of Peace in Chicago. This means working to ensure a just and sustainable peace that promotes the values, attitudes, behaviors and institutions that build the peace. Their hope is to mainstream peace building in the schools here in Chicago, working closely with families and community based organizations. In addition, they propose that the 2016 Olympics be named the “Peace Olympics” should Chicago win the bid for the games, and that we commence eight years of peace-building activities leading up to the 2016 Olympic games.
Do you know of any local (or national, given The Peace School’s goal of Chicago becoming a Model City of Peace) media contacts who would be interested in covering these events? In addition to calendar listings, I’m looking to target print and broadcast (TV and radio) media.
Noreen Kelly, Trust Matters

Answer:

Wow, Noreen that’s quite a project! As you probably know – in addition to a must-have media list, a multi-layered plan works best.

I’d check into adding blogs to your PR list, setting up a Facebook event and also promoting the event on twitter.com – you can set up a screen name for the event and give updates. People will follow you and you can follow them. Here’s some help to get you started.

Chicago Blogs

Most blogs have a contact page that tells you where to send emails. Read at least a few posts and check out categories to see if you story matches what they write about. Even if there’s not an ideal match, you can let them know about the project and see if they have an ideas about who would be best to cover your event. A personalized email is preferable to a canned pitch. Here’s a list of blogs that cover Chicago events, nonprofit happenings and blogger meetups. You might want to show up at one to get to know who’s who and ask their opinion about the best bloggers to contact before you send out any emails.

Gapers Block

Chicago Blog Map-lists over 500 blogs by location

Chicago Bloggers

The Local Tourist

Jen Chicago

Chicago 2016

Channel 2016 blog

Community Media Workshop

About.com Chicago

Chicago Tribune

Chicago Sun-times

Wired PR Works

Have a Chicago blog and would be interested in being contacted about nonprofit events? Please add your URL in the comment section.

Chicago Media Lists

You’re probably familiar with the traditional Chicago media list that includes major papers, radio and TV stations. Along with a press release, write up a short PSA that can be read on-air. Many radio stations send a follow up report on the number of times a release is read on the air. Consider expanding your media list to college papers and radio stations. Community Media Workshop publishes a “Getting on the Air and Into Print” Chicago media guide that lists community relations connections.

Cost-Effective Online Press Release Distribution

For online distribution, try webwire.com as a distribution route: publishing a release starts at $19.95. Also post to the non-profit social networks like these: nonprofit communicators and idealist.

Setting up a Facebook Nonprofit Event

Posting your event on Facebook gives your group an online community of its own. People can find you by searching groups and then joining. Before you get into this, do some research and plan on being an active participant. Here are a few guides to help you set up your nonprofit event.

Beth’s Blog Facebook Applications and Resources

Facebook’s Guide to Event Listings

Wild Apricot’s Guide to Facebook Events

Tweet on Twitter to Promote Nonprofit Events

Sort of a cross between live chat, text-messaging, blogging and socializing with friends, twitter will connect with people who value your cause and may be willing to promote it for you via their own twitter networks. You follow them, they follow you and your community builds.

Find local people to follow in the Illinois Twitter pack and search for twitter connections to find people to follow who are talking about your cause. Need help getting started. The Twitter Guide links to all kinds of resources.

Partnering with other organizations

Who else ties into what you do? Tell them what you have planned so they can include your event on their site and in their community communications. A few places to get you started.

Chicago Net Squared

Mayor’s Office Chicago Events

Chicago Nonprofit Event Calendar

Your turn

How do you reach your media communities?

Youth Media’s New Storytellers | Making Media Connections Notes

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers.

Read about how youth and video cameras are changing the world.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Moderator: Mark Hallett, McCormick Foundation, works in the journalism program there, began exploring youth media, Chicago is home to well over a dozen youth media organizations. We have a thriving sector in our own backyard. Foundation works with young people to produce projects. Mark is energized by youth energy, it’s a very exciting sector. Worked with 15 groups around the city, between all of them – the groups are now active in over half of the city’s neighborhoods. The groups have active, collaborative partnerships with almost 40 groups: HIV, public health, transit, the environment. Discussion: what are benefits of partnering with youth media organizations?

Marisol Becerr, Little Village Environmental Justice Organization

Mindy Faber, Open Youth Networks, mission to recognize the new networks, media tools, used to have to teach media to them

Salome Chasroff, Beyondmedia – partnership is the heart of our mission, partner people who’ve never had exposure to media, help them promote their social justice agenda, work with them to create tools to get their voices out, work with schools a lot as well

Denise Zaccardi, Community TV Network, 34 years old, Hard Cover: visions and voices of Chicago youth, also has a professional production company, can see show on Google Community TV Network

Salome

Model – work with one specific group and take them to the media-making process from basic media literacy and production skills, then they do an inquiry into that issue, a community develops and a process emerges, train them in public-speaking, event planning, networking; partner in distribution, become long-term relationships. Watch videos on Beyondmedia’s YouTube channel.

What are the rules for these collaborations?

Salome

We don’t come in as experts, we come in as partners. It’s not about the media and it’s not about the skills, It’s very much geared to creating an impact on the community.

To file the project Beyond Disability: The Empowered Fe Fes, made with a grant from the Department of Labor. No images of girls with disabilities, technologies not adaptive, also the girls had disabilities – some missed the senses – sight, hearing. Another challenge: girls were incredibly shy and even talking in front of the group was hard.

They made three movies together.

Mark

The groups we’ve come to know are focused on the final product, but Salome talks about the process. Tell us about your collaboration with Access Living.

Salome

When we put the cameras in the girls hands the fears fell away. The video won first prize at SuperFest Disability Film Festival in Berkely – the home of the disability rights movement. Girls becoming educators about disability inclusion within the medical community. When a nurse brought the interns to visit Access Living after watching the video, a resident commented they saw one of the girls in a movie. The nurse/professor was blown away because so many times she’s seen these young women become invisible. In Taiwan, they’re using this video to start groups like this in Taiwan. Because of the success, Access Living was able to hire another coordinator.

Mindy

Tried to recruit youth who were already socially active. They would come in and for two weeks, they learned how to collaborate with the youth in Barbados.

Marisol

Went into Youth Lab with a purpose, she wanted to use social media for social justice. Created a Google map.

Mark

Company had a training program for media execs, needed someone to come in to train really big media companies – they brought in 16 year olds.

Mindy

Got a grant to do the video, The Cloud Factory, about toxins in Little Village, 46 people died from asthma, 5000 went to the doctor for breathing related programs, Why is the Crawford plant there? 72 jobs, mostly white men from the suburbs. Ecological sacrifice zones, 9 out of 10 Latinos are breathing air that does not meet EPA standards. Kids started a youth group; they used technology – made videos and used media as an organizing tool. Idea: make a map to show how many children were breathing bad air every single day. Google map showed all the toxins in Little Village. Asked other youth environmental groups across the country to add to the map.

Question: Youth transition group video project by blind youth – how to?

Mindy

Video camera opened another world for one of her partially-sighted students.

Salome

One blind student chose to do audio and got so much satisfaction. People taking different roles is a good thing.

Denise

Affordable housing group in Humboldt Park, their young people came every week for 10 months, for youth the youth voice is very compelling, they kind of draw people into the story. Kids who lived in public housing

Visions of Humboldt – affordable housing

Young people are also learning about the issues in their neighborhood, organization made copies as a promotion for their organization. Gave them the skills they need to make video, but knowing more about their issues and how people are creating affordable housing. Many of the younger people continue to come.

Secret of collaboration is the written agreement: find out what people want to get out of it. Training the young people as part of the organization is so powerful.

Salome

They do a lot of services, always use a contract, been a learning curve, find that their voices can get squashed.

Mindy

Married to a lawyer, so yes they use contracts. How does that differ from a strategic partnership, collaboration implies that you’re going into uncharted territory. It really is about listening and know that you couldn’t do it without the other person, respect, relationship building and trust.

How long did it take to put the videos together?

Mindy

December to April

Salome

Varies, the one shown was a year

Denise

10 months

Chain of Change is a very different model, do work with groups – it’s like 2 intensive days

Did you know the people a long time before?

Salome

People who know what we specialize in, seek us out. One documentary got three bills passed into law in Springfield.

Denise

Video on national TV, distributed to all black churches in Chicago, but it took a couple of years to make. We didn’t even know if it was going to have an ending. Depends on the the story you’re trying to tell.

Mindy

Google map – our map of environmental justice

Salome

This is a very different model from documentary film experts come in, we’re not just making pieces about other people, when you go into the process, you have no idea where it will lead.

How did you get permission to use the music you used in the video?

We didn’t.

What funding sources did you find useful?

Salome

Sometimes it’s organizing, sometimes it’s about the issue

Resources

Youth Media Chicago Network 

Map of Chicago organizations working with youth media.

Observations

I signed up for this session not knowing what to expect. Because we have a sixteen-year-old who will begin his film studies this fall and a 20something nephew in London working on a major screenplay, kids making movies intrigues me. As a communications practitioner, I know the power of video. But, it’s not just about the media. The presenter’s comments on the process, not the product tell you that the story you see on YouTube is only the trailer for what happened in real life. After the presentation, I asked Marisol about the Crawford plant. I suggested she talk to the conference keynote, Renee Ferguson – an investigative reporter for Channel 5 News. Maybe the missing link to finding out what goes on at The Cloud Factory is only a phone call away.

How do you use video in your communications?

Non-Profit PR | Reboot Your Marketing | DIY Blog Workshop

Tale of Two Non-Profits | Stale PR or Fizzy Community?

One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My stats from an 2006 article about a charity were the freshest out there.

Sure their site has a newsroom and an annual report – dating back to 2006. What happened in 2007 – anything? It’s no coincidence that this charity is regarded an under the radar operation. They don’t pay [money for or attention to] marketing or PR and it shows.

At one event they asked me how one of our charity clients got to be so visible and successful. Given that our goal was to make the charity a household word county-wide, our intentions were to be familiar, accessible, friendly and easy to partner with.

The charity has a face – make that faces. Over 400 of them turned out for a gala last weekend. Although this charity hasn’t engaged our services for a year or so, I have to think that our four years of foundational groundwork paid off.

This fall, I taught a college course in marketing execution for non-profits at the Academy for Excellence. We tossed out the 600+ page book that allowed 1.5 pages for online marketing. And, I came up with my own curriculum that covered how to compete online with little or no budget. You don’t have to spend a fortune on marketing, but you do need to know that it’s necessary for fund-raising [or generating revenue] and visibility – no matter what business you’re in.

What do you think?

Back to School at the Front of the Class | Teaching Marketing Execution to Non-Profits

academyfornonprofitexcellence.jpg 

Tomorrow I’m going back to school at the front of a college class.

I’ll be teaching a 300 level marketing execution class for non-profits in The Academy for Excellence at College of DuPage.

When the scheduled instructor moved out of state, I got a call to step in a few weeks before the class started. I took some  time deciding whether or not I wanted to invest prep time and teaching time in a job that pays, well, the going rate for a beginning community college instructor.

My motivation for accepting wasn’t the money. And, I have to admit I had a mild anxiety attack filling out my first job application in over 20 years.

I’m curious about what’s going on in the non-profit world. And, I want to test my systems and processes in a real-life lab. But more than that, I’m looking forward to seeing if I still have what it takes to teach and train. After all, when I left the corporate world 17 years ago to found my company, I left as a national sales trainer. I loved my clients, but I didn’t care for the commitment: 40% travel.

So, while I’ve made occassional presentations and speeches here and there, this assignment will put me in contact with a group of students whose progress I can track, nurture and observe at least for the four weeks we’re together. Watch for posts on our collective progress. And, if you have ideas or tips to share please leave them in the comment box.