Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27.
Here’s the event description. Register for DIY Digital PR Social Media Workshop.

“Ingredient X: Top Secret Digital Fuel for Powerful Business Results”

Learn how to propel your reach directly to people who can bring you business using the power of low or no cost digital PR.

PR is the hottest, yet most overlooked, marketing tool in the business world. Why? Most people mistakenly …

Leave it to Chris Brogan to write what I’ve been thinking about. In his post, Grow Bigger Ears in 10 Minutes, Chris walks you through a process for listening to conversations online. You need to do this. It takes a surprisingly short amount of time to tune into online conversations – using Chris’ system.

And, you need to do something else: talk to people. In person – about what’s important to them and how you and your organization connect with …

It sounds strange, but sometimes I forget that I’m a photographer. A photographer who is published, sells images and truly loves making pictures.

Giving strategic marketing advice, crafting news releases and coaching clients is different than being the one capturing images, but it’s how I usually position myself and my Chicago area strategic marketing and public relations company.

Yesterday afternoon I sent an email RSVP to a fund-raising event manager with this line:

“Let me know if you’d like me to …

Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty.

Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR.

Blog Action Day 2008’s site lists all the posts about poverty. 

I’ll be honest: writing about the environment was easier for me. Poverty is a complex topic that touches many tangents, including hunger, housing and overall quality of life. I …

A reader writes . . .

I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The Peace School since 1978, and has been held in cooperation with the City of Chicago Mayor’s Office of Special Events since 1993. Further information is …

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers.

Read about how youth and video cameras are changing the world.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Moderator: Mark Hallett, McCormick Foundation, works in the journalism program there, began exploring youth media, Chicago is home to well over a dozen youth media …

One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for something that wasn’t there. My stats from an 2006 article about a charity were the freshest out there.

Sure their site has a newsroom and an annual report – dating …

Tomorrow I’m going back to school at the front of a college class.

I’ll be teaching a 300 level marketing execution class for non-profits in The Academy for Excellence at College of DuPage.

When the scheduled instructor moved out of state, I got a call to step in a few weeks before the class started. I took some  time deciding whether or not I wanted to invest prep time and teaching time in a job that pays, well, the going rate for a …