Ever wished you had your own in-house search engine strategist? I have and today we do.

Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO event and we met up at SES Chicago. Bob Tripathi works as an in-house search marketing strategist with Discover Financial Services. Bob also does In-House SEO Training and online marketing …

A reader writes a question about how to get started in new media consulting pr. . .

Barbara,

My name is Erica Grigg. I found you via the internet and I’m extremely interested in your work as a freelance PR consultant ([Erica’s projects include] working with Channel 4, British Log Cabins and Pants to Poverty)… I’ve been successful as a freelance environmental new media consultant in London, but really interested in moving over to Chicago…

How did you get started? Do …

Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge.

Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this one in this week’s Cool Tool feature.

View Market with Authority on Slideshare.

When Pauline put out a call for speakers, I responded right away. We first met …

Money may not grow on trees, but it does on the BizRadio Network.

On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show.

“The Sound of Your Money Growing” – that’s the tagline for BizRadio Network.

When you check BizRadio’s excellent media kit, you’ll see these stats: average household income exceeds $371,563 with an average net worth over $2,659,000. Millionaires: 1 in 3. Multimillionaires: 1 in 6.

What an impressive and successful audience!

With …

Brendan Cooper’s December 2007 PR Power Index is out.

Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland.  We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman.

Now, Wired PR Works ranks at 66/100. Thanks to Brendan for his continued score-keeping.

The PR Power Index is a great resource for PR insights and information – as well as keeping track of who’s who. 

In this session, the moderator guided the discussion among six panelists.

Top takeaways . . .

Good corporate blogs: Southwest, GM and Kodak.

“A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis

Key Discussion Points

Take time to think before you act, good advice for any PR initiative.

Reach out with relevancy in a relationship.

Don’t leave pitches on Facebook, unless that’s the blogger’s preference.

Find out how …

Here’s the latest from Marketing Transformations Network News

Subscribe to My Ezine Articles 

Press Release Template – 35 Essential Elements for a News – worthy Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Recently, a new client prospect asked me what goes into writing a press release. When I wrote down all of my ingredients, I was surprised. …

MTN Ezine subscribers received this article on June 28 . . . now it’s posted here for your viewing pleasure. Enjoy!

Subscribe to my ezine articles 

Two PR Routes: How to Choose the Right One for You

Whether you want to reach journalists who’ll write your story for you or you want to bypass them and go directly to your clients or consumers, this article will tell you how to choose the right PR path

To request permission …

Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into the news and gives you free exposure.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Click on the image above and you’ll see the text in the window. You can even add in …