Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts.

I’m sharing my twitter updates with you as they came out – short bursts of notes contained in lines of less than 140 characters. If you have questions, feel free to ask them in the comment box. As always, the updates are in reverse order.

Twitter Transcript

@mpranikoff – presenter for prnewswire – just found twitter id – great presentation! #mt0

showing flip video, great content creator [I use canon si5 for images-video-storage card converts to USB interface] prnewswire #mto

how to reach bloggers comment; engage don’t pitch; keep emails short; make ir relevant; find bloggers on alltop.com, twitter prnewswire #mto

give exhibitors key words-phrases you want them to use to create a good ring of info for SEO, add bloggers to media list prnewswire #mto

publicize show w/hashtags [+ technorati tags/blog categories] then listen, #prsa08 found out about wi-fi needs that way prnewswire #mto

long tail of PR communications: online 1st, then mainstream, then print, then search-share-blog, keep talking prnewswire #mto hello @katjapresnal! finland has highest internet penetration rate, korea highest for frequency of socnet visits #mto

lurk before you leap, listen to language, Google Trend-Insights to compare terms @prnewswire #mto

@prnewswire multimedia news release: domino’s cheesy garlic bread, after 1 mo 930 photo downloads, 7600 uniques, 86,000 view on YouTube #mto

prnewswire going over stats like 900,000 blog posts in 24 hrs technorati, only need to find 100-200 people to be successful #mto

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At the end of the presentation, I had the chance to chat with Michael for a bit. He told me about his presentations online. You can view Michael Pranikoff’s presentations on SlideShare, including . . .

PR Newswire Meet The Media – 09/04/08 – Michael Pranikoff

Michael Pranikoff – PRSA Northeast Conference 9/11/08

Twitter Case Study by PR Newswire

How SEO Can Dramatically Improve your PR Strategy – PR Newswire Webinar 8/12/08

To show you how SlideShare works, here’s one of Michael’s presentations:

Click on the arrow key to scroll through. One takeaway for you from this presentation, a free keywords WordTracker tool that mixes in Google trends.

You might also enjoy this post: @wiredprworks twitter coverage of keynote speaker David Meerman Scott at MeetingTechOnline Summit

Have a conference you’d like covered? Contact Barbara on twitter @wiredprworks.com or call 630.207.7530.

Your Turn

What more would you like to know about PR in a Web 2.0 world?

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.

That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.

But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, you already knew that, didn’t you?

I talk about this guy – a lot. Every single one of our clients has his book. I mention his book every chance I get. I  even selected David’s book as the course guide for The Academy for Not-for-Profit’s Excellence’s strategic marketing course.

David’s blog, Web Ink Now, is one to bookmark. 

Meeting David was a big moment for me. It was great to see him speak and get my book signed, but I forgot to thank him for sending out a guest code for complimentary conference registration and for mentioning Wired PR Works [one of over 160 blogs] in The New Rules of Marketing and PR.

Twitter Transcript

Here’s a copy of my twitter updates from David’s presentation, ordered from the end to the beginning. Text is as exactly as keyed in with no editing.

how to integrate social media: focus on buyer personas & build out an online media room w/social media links where buyers are @dmscott #mto

tweet about stuff that’s interesting, something you learned, a question somebody asked @dmscott #mto

write news releases to reach buyers who have google alerts, speak directly to the millions of people who read online @dmscott #mto

to a ask question via twitter for @dmscott [David Meerman Scott] use #mto

not playing nice – 3m steals post-in idea won’t pay $2,000 for image rights, play nice in the sandbox @dmscott #mto

emc.com case study via YouTube, flickr, twitter to get feedback right away via @emcworld @dmscott #mto

use tools for social networking to have an event begin [just wrote about this on wiredprworks about @smcchicago:)] @dmscott #mto

the back button is the 3rd most used web feature – @dmscott #mto

on the web, you are what you publish “The money quote for twitter” @dmscott #mto

grateful dead allowed people to record shows [my husband was one of them] @dmscott is a fan #mto

@dmscott now talking about b2b toilet co cws.com’s say no to dirt youtube video 2 million views #mto

case study – Universal studios 1 person told 7 bloggers about Harry Potter theme park reached 350million in 24 hrs @dmscott #mto

consider hiring a journalist – they know how to get the story out there @dmscott #mto

use one word and don’t talk about your product – change, safety & cut the gobbledygook like next generation @dmscott #mto

others people tell and spread your story for you – 7 #mto sign ups w/in 10 mins of @dmscott’s update – I’m one of them

@dmscott now talking about twitter hastags, NPR’s #votereport, @barackobama told twitter about VP 1st #mto

target your buyer personas & get to know them Don’t think like a marketer, a PR person, a corporation, think like a publisher @dmscott #mto

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After signing books, David was off to speak to the National Association of Realtors, one of his biggest audiences ever.

Right now, you can download David Meerman Scott’s free ebook, The New Rules of Viral Marketing.