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Public Relations Marketing Analysis: Diagnosing Pain

Barbara Rozgonyi — Wed, 28 Nov 2007 21:54:15 +0000

Today’s Marketing Transformation News ezine article, tells you how to diagnose your prospect’s pain. After answering 16 questions, you can develop a cure and treatment plan that replaces pain with results. Let me know what you’d add . . .

Public Relations Marketing Analysis: Diagnosing Pain

by Barbara Rozgonyi for CoryWest Media, LLC

Diagnostic tests. We use them for cars, people, computers and anything else that’s broken and needs to be fixed. Test results show what’s wrong, how much damage needs to be repaired and give costs or treatment plans to restore the person, place or thing to a healthy state.

No matter what kind of business you run, your prospects are really patients looking for a cure or fix that helps them get results. When you think of yourself as a diagnostic practitioner that prescribes personalized treatment programs, you can diagnose your client’s pain and save them the time and expense of searching for alternative solutions. Here’s a list of 16 questions you can ask your prospect – and your business – to find answers that help you refine your marketing and your service.

For example, most business owners feel the pain of making decisions about marketing. Evaluating options, testing programs, waiting for results – all take time. Some solutions, like elaborate integrated marketing campaigns, require great investments. Others, like online PR, offer almost immediately trackable returns.

Questions to Ask Your Prospects

When did the pain first start?

How long have you had it?

What have you tried to relieve it? Did it work? Why or why not?

Is it a chronic or acute pain?

What results are you looking for?

How fast do you want the pain to go away?

How long does the relief need to last?

What are your willing to do to make the pain reliever more powerful?

Practitioner questions

What kind of “doctor” is qualified to make the diagnosis or write a prescription? What qualifies you as a professional practitioner?
What dose and mix of treatments do you recommend?
Do they need to take anything with your reliever? Anything your pain reliever doesn’t mix with?
Any warnings to follow?
Who or what else might be a pain reliever? How does your relief compare to theirs?
Do you have a “clinic” that treats this disorder?
What type of follow up treatment plan do you offer?
What are typical results over what time period?

Once you have all the answers, present yourself as a diagnostic practitioner and see how selling products, getting new members or raising awareness gets easier and easier. After all, who doesn’t want to be free from pain?

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

Time Out: Making the Most of Your Business Marketing/PR Efforts | Ezine Article

Barbara Rozgonyi — Wed, 31 Oct 2007 19:32:37 +0000

Time Out: Making the Most of Your Business Marketing/PR Efforts

Summary: When you take time out to categorize and prioritize your marketing/PR efforts, you learn what you’re good at, what you can delegate and how to balance your day. In this article, you will discover ways to be a better marketer and well-rounded business professional by tracking and analyzing your performance.

Article and Watchful Butterfly Image by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article or the Watchful Butterfly image, contact connect AT corywestmedia DOT com.

When you take time out to categorize and prioritize your marketing/PR efforts, you learn what you’re good at, what you can delegate and how to balance your day. In this article, you will discover ways to be a better marketer and well-rounded business professional by tracking and analyzing your performance.

For one week, track everything you do. Because you have a hand-written hard copy, writing on a notepad works better than typing. Make two columns: start time/end time and project or activity. At the end of the day, highlight income-producing activities in green.

Cross out anything you can delegate and transfer these items to a list that will become your job description for new employees, a marketing/PR consultant, an intern or a virtual assistant. Highlight all work-related activities that only you can do in yellow. Then go over the document and assign your activities into categories: income producing, administrative, creative and entertainment.

At the end of the week when you add up the time you spend on each, you’ll have a clear idea of how you prioritize your day. To grow your business, make adjustments and reallocate your time to make the most of your income producing business marketing/PR efforts.

Income Producing

How much time do your spend making money? Is it a priority or does your business run on auto-pilot with a steady stream of revenue or referrals? Do you personally need to make an effort to make money or can someone else do it for you? What other revenue streams might you consider: affiliate marketing, product sales or purchasing another business?

Administrative

Everyone has to some administrative work, don’t they? Even so, there are ways to reduce the administrative overload. For example, check email only a few times a day instead of responding immediately to every incoming message. You’ll stay focused longer and will save hours of wading through meaningless communications.

Creative

Allowing for a few hours a week of creative play recharges your energy and connects you to the world. Creative play might be finding new friends on Facebook, responding to questions on LinkedIn, having lunch with someone who inspires you, or taking photographs of falling leaves.

Entertainment

This catch-all category is up to you. Take some time to liven up your day, but don’t let your need for amusement take over. Accept that it’s okay to build in a few minutes for an entertainment break and find a quick escape route for that purpose. You can log onto a blog you like, check out the latest shoes online or look up airfares for a travel destination.

Stop trying to do it all

After a week, go back and look at where your time winds up. Ask yourself: Who else could do this for me? Would I get better returns or results if I outsourced? How can I save time? Is there a faster or more efficient way to complete this task? Refocusing your priorities onto the income producing category will help you grow your business.

About the author . . .

Beginning Business Blogging | FAQs | Ezine Article

Barbara Rozgonyi — Thu, 25 Oct 2007 18:02:28 +0000

Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC.

Beginning Blogging . . .

Answering Your Frequently Asked Questions

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article,

contact connect AT corywestmedia DOT com.

Thinking about becoming a blogger? In this article, you’ll learn the answers to frequently asked questions about beginning blogging.

What is a blog?

According to marketingterms.com, a blog is a frequent, chronological publication of personal thoughts and Web links.

How does a blog differ from a Website?

Similarities: each has a domain name, design and navigation

Differences: Websites stay static, blogs allow for frequent updating

Which is better for Search Engine Optimization: a blog or a Website?

Because Google loves fresh content, a frequently updated blog will get better search engine results than a static Website.

How can I optimize my blog with keywords?

Blogs offer many ways to use keywords: post titles, categories, body copy of the post, anchor links and image tags.

What is Technorati?

Technorati is a site that ranks and reports blog statistics. You can claim your blog and then set up your favorite blogs to watch.

What is RSS?

RSS, Really Simple Syndication, is a delivery service. If you have a Google or Yahoo! account, you have RSS. When you see a blog you like, click on the RSS symbol and every new post will be delivered automatically to your reader. It’s like having the newspaper delivered to your driveway every day. You don’t have to go out and get it, it comes to you. To check out my blog’s feed, go to http://wiredprworks-barbararozgonyi.com/feed.

What if I’m Terrified of Technology?

If you can send email, write a Word document or dial a phone, you can publish a blog post.

What if I have no budget for new marketing?

You can host a free blog and consolidate many of your marketing initiatives.

What if I’m not a writer?

Not to worry. When you comment on the headlines, you post compelling news even if you didn’t make it.

What if I have no time for anything new?

Blogging can actually save you time. Reader search results let you know what products or services to focus on.

About the author . . .

Teleseminars as PR Tools | Turn Your Phone Into a Profitable Publishing Platform | Ezine Article

Barbara Rozgonyi — Wed, 17 Oct 2007 20:49:59 +0000

Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC.

Teleseminars as PR Tools

How to Turn Your Phone into a Profitable Publishing Platform

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article,

contact connect AT corywestmedia DOT com.

Click Here to Access Alex Mandossian’s Teleseminar Secrets

Looking for a simple, low-tech way to reach your target market? If you can dial a phone, you can conduct a teleseminar. Calling into a conference line, talking, recording your call and then packaging the content for release to the right audience positions you as a subject matter expert. In this article, you’ll discover the ten steps you need to take to turn your phone into a publishing platform that generates prospects and ongoing revenue.

1. Select a Teleseminar Topic

What do people want to know more about? What makes you an authority? If you’re not the authority, interview a panel of experts.

2. Map out a Teleseminar Call Format

Will this be a how-to, interview or case study? Can callers ask questions or will lines by muted? Set up series of calls to spread the experience and the content out over several weeks.

3. Script Your “Show”

Lead in music brands the call as a program. Adding another voice on the call, as an introducer, co-host, guest or narrator enhances the tone and content.

4. Secure a Teleconference Bridge Line

Free conference call providers allow you to schedule the call, let everyone be on the line at once, record it and store it online. You and your callers pay long-distance charges. Professional teleseminar presenters prefer to reserve a paid conference call bridge line that offers higher quality and better reliability.

5. Invite Listeners

Which communication channel works best for your audience? Start here and then consider layering marketing via email, direct mail, news releases, blog posts, joint venture partners, online event services, you guest’s communication routes and Google AdWords.

6. Record Your Teleseminar Content

If you’re a beginner, think about engaging a professional sound engineer to record the call, adjust sound levels and edit out pauses and special offers for live call listeners only. Use Sony SoundForge software to record the call and edit it yourself.

7. Transcribe Your Teleseminar Content to an Ebook

Once the call is complete, send the recording to a transcription service. An hour-long teleseminar translates into a 50 page ebook. String a few of these together, edit and the content and you have enough information to self-publish a manual or an ebook to either sell or offer as a promotion.

8. Offer Teleseminar Replays

Sometimes you want to offer replays for free: a 30 minute recording is enough time to introduce you and your concepts to listeners and works to advance them from a preliminary relationship into a repeat buyer.

9. Moneytize Your Teleseminar Content

Package the content as downloadable mp3s, CDs or ebooks and sell it on your site, at ebay or on www.amazon.com. Check your competition to see what’s selling and at what price, then sell yours for more as a higher value or less as an introductory or quick start program.

10. Repeat

Producing the teleseminar is relatively easy: you need a phone and a recording device. You can even produce the teleseminar for playback to a live audience. Marketing and promoting teleseminars takes some planning – repeating and refining your process makes for a finely crafted, highly valued listener experience.

About the author . . .

Universal Marketing Communications | Ezine Article

Barbara Rozgonyi — Sat, 13 Oct 2007 00:27:24 +0000

Today’s Wall Street Journal also features this chart in a story called “What’s the Hindi Word for Dot-Com?” by Christopher Rhoads about a new development that happens on Monday: domain suffixes will translate into native languages. No more .com, .net or .org. Wanting to know where the Internet world is going? Visit Internet World Stats.

Here’s this week’s Marketing Transformations Network News article. Thanks to Andrew for checking in from AP Link to see if I had any ideas about Universal languages based on images for Second Life. I sent over these resources, not one a perfect match. Moving away from a myriad of languages into universal access images as an alternative means of communication makes sense.

Universal language translator in Second Life

Background on International Languages

Blog for Second Life Business Communicators

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Ezine Article: Universal Marketing Communications: How to Communicate in Multiple Languages

by Barbara Rozgonyi, founder of CoryWest Media,LLC

To request permission to reproduce or republish this article,

contact connect AT corywestmedia DOT com.

Even if all of your real life customers all reside within your country, county or state, if you are online, your audience is global. There’s no getting around Google to position your site just to your zip code.

Business bloggers get it. They write to contribute to a global conversion. Still, it can be surprising, not to mention flattering, when someone comments on your blog in another language.

Business owners who expand their reach and influence beyond borders are leaders, experts and moneymakers. Read this article to find out how to speak to the world in a more than one language.

1. Offer an instant translator plug-in on your site or blog to make international visitors feel welcome right away.

2. Translate your site or most frequently requested pages into several languages. Use a professional translation service to make sure your message is clear.

3. Be sensitive to being a global citizen with neutral communications that appeal to universal situations, not just those that apply in your country.

4. Realize that your patriotism may work in your favor – or against you. [Hint: this goes for countries, sports teams and regions of the country.]

5. Play up your specialties for specific markets: entrepreneurship is popular everywhere.

6. Seek out new areas of influence that may have more room for growth than your own backyard.

7. On your blog or your site, break out your content in headlines and bullets with clear navigation and graphics that emphasize important points.

8. Ask someone who speaks another language to test your site and let you know if they understand the navigation and call to action.

9. Record a video and have a translator do a voice over or better yet, run subtitles in other languages. Then, post it on YouTube and Google Video.

10. If you have a blog, connect with bloggers on other continents by sending them an email and asking them about your type of business or service and how people use it there.

11. Research trends in other countries and write a white paper on how your product or service helps.

12. Visit other countries and meet with business people while you’re there.

13. Contact business organizations in other countries and offer to be an exchange resource.

14. Host a gathering of college students from other countries to learn more about their culture.

15. Use short sentences. Write at a fifth grade level. Test your copy on a third grader.

About the author . . .