Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. I’m a fan of HARO [helpoutareporter.com], more stats on that later, and Peter’s brilliance in general.

Although most people associate Peter with HARO, did you know he’s also the author of Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them, a blogger, a skydiver, an entrepreneur, a marathoner and owner of two fat cats.

Thanks to …

Rather than print out pages of handouts, I’m posting my Digital PR workshop materials here for the world to enjoy.

First, we’ll talk about how to become your own publicist using the PR P-R-I-M-E-R

Next, we’ll go over the Digital PR=Publicity Repositioned presentation.

Rozgonyi Publicity Repositioned Final
View more presentations from CoryWest Media, LLC.

Then, we’ll cover essential elements of online and social media press releases.

And, we’ll cover some real-life success stories. Have to join us in person to see those, but …

Does age matter in media relations? What is a credible source? Do journalists get SMPRs?

Thanks to Middelberg Communications for contacting Wired PR Works with the preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World. Because the survey is in progress, journalists can still participate in the new media and communications survey. Final results will be presented at the New Communications Forum in Spring 2009.  It’s worth taking some time to browse through the results in progress; …

Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online.

This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41 billion evaporated in a few hours before coming back, still short of where the stock stood before the story’s actual date was confirmed.

Did United …

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Mike Ervin, Freelance Journalist: writes mostly about disability issues, works at Victory Gardens on The Access Project to help people with disabilities: sign language, audio adaptation, if people want to be …

PR Takeaways is an occasional series that usually, but not always, relates to an event or personal experience. The standard format wraps up public relations tips for entrepreneurs, organizations and small businesses. Images: Tim Gunn presenting and with one of his fanatical fans.

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“You haven’t written that post yet? You are sooooooooo lame!” comment from my 13 year old marketing advisor, two hours after meeting Tim Gunn in Lombard, Illinois 

Well, here it is three days later and yes, I’m finally getting around to writing …

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Press Release Template – 35 Essential Elements for a News – worthy Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Recently, a new client prospect asked me what goes into writing a press release. When I wrote down all of my ingredients, I was surprised. …

Updated 08.16.07
Thanks for finding your way here. This post first appeared on July 28, 2007 at my former blog address and now includes other bloggers who covered the media relations session along with BlogHer ’07′s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from you if you want to talk . . . 

BlogHer ’07 Media Training Session Description
You’ve gotten yourself out there and noticed. It happens to bloggers big and …