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Posts tagged: Making Media Connections 2008

Youth Media’s New Storytellers | Making Media Connections Notes

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers.

Read about how youth and video cameras are changing the world.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Moderator: Mark Hallett, McCormick Foundation, works in the journalism program there, began exploring youth media, Chicago is home to well over a dozen youth media organizations. We have a thriving sector in our own backyard. Foundation works with young people to produce projects. Mark is energized by youth energy, it’s a very exciting sector. Worked with 15 groups around the city, between all of them – the groups are now active in over half of the city’s neighborhoods. The groups have active, collaborative partnerships with almost 40 groups: HIV, public health, transit, the environment. Discussion: what are benefits of partnering with youth media organizations?

Marisol Becerr, Little Village Environmental Justice Organization

Mindy Faber, Open Youth Networks, mission to recognize the new networks, media tools, used to have to teach media to them

Salome Chasroff, Beyondmedia – partnership is the heart of our mission, partner people who’ve never had exposure to media, help them promote their social justice agenda, work with them to create tools to get their voices out, work with schools a lot as well

Denise Zaccardi, Community TV Network, 34 years old, Hard Cover: visions and voices of Chicago youth, also has a professional production company, can see show on Google Community TV Network

Salome

Model – work with one specific group and take them to the media-making process from basic media literacy and production skills, then they do an inquiry into that issue, a community develops and a process emerges, train them in public-speaking, event planning, networking; partner in distribution, become long-term relationships. Watch videos on Beyondmedia’s YouTube channel.

What are the rules for these collaborations?

Salome

We don’t come in as experts, we come in as partners. It’s not about the media and it’s not about the skills, It’s very much geared to creating an impact on the community.

To file the project Beyond Disability: The Empowered Fe Fes, made with a grant from the Department of Labor. No images of girls with disabilities, technologies not adaptive, also the girls had disabilities – some missed the senses – sight, hearing. Another challenge: girls were incredibly shy and even talking in front of the group was hard.

They made three movies together.

Mark

The groups we’ve come to know are focused on the final product, but Salome talks about the process. Tell us about your collaboration with Access Living.

Salome

When we put the cameras in the girls hands the fears fell away. The video won first prize at SuperFest Disability Film Festival in Berkely – the home of the disability rights movement. Girls becoming educators about disability inclusion within the medical community. When a nurse brought the interns to visit Access Living after watching the video, a resident commented they saw one of the girls in a movie. The nurse/professor was blown away because so many times she’s seen these young women become invisible. In Taiwan, they’re using this video to start groups like this in Taiwan. Because of the success, Access Living was able to hire another coordinator.

Mindy

Tried to recruit youth who were already socially active. They would come in and for two weeks, they learned how to collaborate with the youth in Barbados.

Marisol

Went into Youth Lab with a purpose, she wanted to use social media for social justice. Created a Google map.

Mark

Company had a training program for media execs, needed someone to come in to train really big media companies – they brought in 16 year olds.

Mindy

Got a grant to do the video, The Cloud Factory, about toxins in Little Village, 46 people died from asthma, 5000 went to the doctor for breathing related programs, Why is the Crawford plant there? 72 jobs, mostly white men from the suburbs. Ecological sacrifice zones, 9 out of 10 Latinos are breathing air that does not meet EPA standards. Kids started a youth group; they used technology – made videos and used media as an organizing tool. Idea: make a map to show how many children were breathing bad air every single day. Google map showed all the toxins in Little Village. Asked other youth environmental groups across the country to add to the map.

Question: Youth transition group video project by blind youth – how to?

Mindy

Video camera opened another world for one of her partially-sighted students.

Salome

One blind student chose to do audio and got so much satisfaction. People taking different roles is a good thing.

Denise

Affordable housing group in Humboldt Park, their young people came every week for 10 months, for youth the youth voice is very compelling, they kind of draw people into the story. Kids who lived in public housing

Visions of Humboldt – affordable housing

Young people are also learning about the issues in their neighborhood, organization made copies as a promotion for their organization. Gave them the skills they need to make video, but knowing more about their issues and how people are creating affordable housing. Many of the younger people continue to come.

Secret of collaboration is the written agreement: find out what people want to get out of it. Training the young people as part of the organization is so powerful.

Salome

They do a lot of services, always use a contract, been a learning curve, find that their voices can get squashed.

Mindy

Married to a lawyer, so yes they use contracts. How does that differ from a strategic partnership, collaboration implies that you’re going into uncharted territory. It really is about listening and know that you couldn’t do it without the other person, respect, relationship building and trust.

How long did it take to put the videos together?

Mindy

December to April

Salome

Varies, the one shown was a year

Denise

10 months

Chain of Change is a very different model, do work with groups – it’s like 2 intensive days

Did you know the people a long time before?

Salome

People who know what we specialize in, seek us out. One documentary got three bills passed into law in Springfield.

Denise

Video on national TV, distributed to all black churches in Chicago, but it took a couple of years to make. We didn’t even know if it was going to have an ending. Depends on the the story you’re trying to tell.

Mindy

Google map – our map of environmental justice

Salome

This is a very different model from documentary film experts come in, we’re not just making pieces about other people, when you go into the process, you have no idea where it will lead.

How did you get permission to use the music you used in the video?

We didn’t.

What funding sources did you find useful?

Salome

Sometimes it’s organizing, sometimes it’s about the issue

Resources

Youth Media Chicago Network 

Map of Chicago organizations working with youth media.

Observations

I signed up for this session not knowing what to expect. Because we have a sixteen-year-old who will begin his film studies this fall and a 20something nephew in London working on a major screenplay, kids making movies intrigues me. As a communications practitioner, I know the power of video. But, it’s not just about the media. The presenter’s comments on the process, not the product tell you that the story you see on YouTube is only the trailer for what happened in real life. After the presentation, I asked Marisol about the Crawford plant. I suggested she talk to the conference keynote, Renee Ferguson – an investigative reporter for Channel 5 News. Maybe the missing link to finding out what goes on at The Cloud Factory is only a phone call away.

How do you use video in your communications?

Butts in Seats-How to Turn People Out: the Secret Ingredients |Making Media Connections Notes

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Panelists

Mike Ervin, Freelance Journalist: writes mostly about disability issues, works at Victory Gardens on The Access Project to help people with disabilities: sign language, audio adaptation, if people want to be onstage, they have performance art workshops; also involved in ACT with civil disobedience

Mandy Burrell, Metro Planning Council: related to regional and urban growth and development, active in a group called Neighbors Project, also writes for Gapers Block, used to work as a community reporter for Wednesday Journal and Conscious Choice

Tanya Saracho, Teatro Luna: female Latina theater company only one in the country until a year ago, don’t have a lot of money, but they consistently sell out the shows

Christopher Piatt, theater editor for Time Out Chicago, theater scene is really broad, Denise is the media rep that reaches all parts of the city and Tanya does not, manages weekly magazine and online presence-blogs; have to watch trends in cities and rural area

Denise Garrity, publicity director for Goodman Theater, do almost 10 productions a year between 2 theaters, her job is to act as a liaison with the press, fortunate to have a separate marketing team, she pitches theater stories and works with critics. Fourth installment of the Goodman’s Latino Theatre Festival coming this summer. Moving to the new facility means they can invite off-Loop theater companies to present in that space.

Question about strategy

Christopher

Smaller companies are at Time Out Chicago’s mercy. Their response [Time Out Chicago] to the show is their [small theater] advertising. This Sunday at the Tony’s, you’ll see Steppenwolf and Shakespeare Chicago. The importance of that legacy is why Time Out Chicago’s subscribers want to know about the artist and the works. It’s harder to get their attention than it used to be. Send an email to let them know about the production. A lot of his job is emailing people about photographs. Presence of the glossy magazine means that theater is going to look different to the average consumer. There is a science and photographing theater is a craft. They have a lot of freelancers writers they have to trust. For people who are trying to push their companies out there, their attention spans can be very short sometimes. You can call him up. If you do, he will remember that. They get a lot of pitches, but sometimes they want to write about something else. Just be yourself and give them a personal contact.

Tanya

Teatro Luna’s motto: redefining the mainstream. How can you not be interested in a quarter of the population of Chicago? They were an accident, met her partner and got a group together. Don’t know how they filled that main stage at Victory Gardens. Got an email list, now they use Facebook and MySpace. They want to reach 25-32 year olds.

Question: What could you attribute the success to the initial show?

Tanya

We were doing something original and we had a product, but we didn’t know we had a product. Played to their strengths without the money, realized they were something special and we need to tell the people who might care. Started doing postcards. Whole Latin explosion; people wanted to see that on the stage. Originality and reflecting.

Christopher

It’s basically hip hop theater. For the show Machos they interviewed 54 men and women played them. It’s an accident, but a way that you’re answering the call.

Denise

In terms of delivering the information, you have to pay attention to the calendar. We’re in the midst of the festival season. They’ve taken the cast of “Ain’t Misbehavin’” to two baseball games. Now they’re investigating ways to get the performers out. Even the Goodman, we still rely on that. Put posters in boutiques on Southport.

Tanya

You got to talk to us the way we’re listening. We like to listen to the radio. There’s a free way to diffuse information via an events e-blast. Also use party promoters. From the beginning, they knew the importance of having on-point marketing materials. The logo needs to be something extraordinary. When they did start producing postcards and a web page they stood out, it’s kind of like equal opportunity on the net.

Mandy

Similarities, new project: community planning process, do people really want to go to another meeting? Started in 3 different areas, began a web site and started blogging about it, looking at transit missed connections and also looking at retail amenities. It’s been a challenge because there are new people in the neighborhood. Pushed out via e-alerts and they come up with some reason to send it out. How do you have a list? Started out with a list of leaders from business and community groups to connect them to larger groups within the neighborhood. There’s some back and forth there. Then, when people came to the meetings, they collected emails. Collected stories from people who came to the meetings and had interesting things to say. Passing out at neighborhood events, festivals and libraries.  Most meetings are interactive. Use surveymonkey.com. Brochure has a tear off to win a $50 transit card.

Denise 

Enter to win works well.

Tanya

They do holiday parties; secret Valentines bought in so much money and 350 people.

Denise

Tailor-made event, they identified their goal. Chief diversity heads at corporations very interested – had their boards blast out the information via eblast and a paper donation, caterer donated food, had to invest a little bit of money to get the artists to preview the show.

Tanya

They use Constant Contact to manage email

Question: How can we tie into arts to get our message out?

Tanya

Comedy, art and music are good partnerships

Christopher

Journalists love it

How did you come up the fake protest and have you done anything else like it?

Tanya

Fake protesting low priced jeans as performance art landed coverage in the Trib: Latinas have had enough. Also wanted to find out how men use urinals, got attention online.

How do you get volunteers?

Tanya

We only use volunteers, always important to build your board

Mandy

Use idealist.org

Denise

Created a program called university ambassadors that exchanged tickets for service

Mike

Theaters use Saints as ushers

Christopher

Saints are the best kind of volunteers to have

Tanya

pizza and beer

How do you do eblast trades?

Tanya

Partner with other groups to exchange lists

Mandy

Host an event with another group that’s well established to cross-promote stuff, make it easy for them

Tanya

Have an incentive, give them a discount

Christopher

Have to remember the law of diminishing returns with email, the more they see you, the less they pay attention. People block some companies. The really good publicity offices know how to pick those battles and how to really carefully arbitrate that.

Denise

Always attach attachments

What makes a good photo?

Christopher

Very few people in the photo, the eye is going to be drawn to simplicity and movement. Michael Braslow? is so good at capturing even in the still moments. There is a difference between a production and promotion photo. Production photos will help you get coverage. Make two investments: one in production photography and one in promotional photography. Be very simple so that the picture tells a quick story. Look at the advertising campaigns across the board and see which fonts and looks that draw attention. Never place an ad or take a photo for a show you wouldn’t go to. Don’t want a photo to run with the review that looks like the ad.

Observations

Discussion centered mostly on theater production. The secret ingredients? Be original, find a need, feed people, perform where the people are, collaborate and present two faces: production/doing and promotion/marketing.

What do you think?

What’s your secret for getting butts into seats?

Power of Word of Mouth, Paid Media & the PSA | Making Media Connections Notes

Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits.

This post is one in a series of four; browse the Making Media Connections 2008 category.

Were you at the conference? Let us know about your links or leave a comment.

Power of Word of Mouth, Paid Media & the PSA Panelists

Julie Somogyi: The Chicago Public Education Fund, PSAs, buzz campaigns, moderated the panel

Annette Minkalis: WestGlen Communications, PR Week PR ToolBox, topic of PSAs and value to non-profits, USO, Habitat

Shannon Stairhime: WOMMA, case study library, the WOMMA word, daily news to 15,000 WOM marketing professionals

Wanda Wells: Community Relations, Fox Chicago News, former news director and morning anchor for B103 radio, started out in radio as a jazz jock and switched to news, created many relationships in the community, get to know your stations, get to know their mission and do not be afraid to ask the station’s director for help on where you want to go

First Steps to PSAs 

Annette

What is your message? What are you trying to accomplish? Really needs to have a call action. Celebrity spokesperson are not necessary – try not to get one from a popular TV show because other stations will be reluctant to use.

Shannon

Craft your message based on what people are already saying, give them a tool with the call to action.

Low-Budget Plans with Biggest Impact

Annette

TV PSAs are the most expensive in terms of production value, they cost more to distribute and produce. You get a big media value, though.

Radio is less expensive to produce, all you need is a soundtrack, also easier to hone in on your audience.

No-cost option is really just writing a live read script and sending it to stations that accept a live read script, can ask the stations to let you know if they’ll use it

Wanda

Find out if station will accept your script. Ask if it will it be read by a staff announcer or a disc jockey. How long will it be? 10 or 15 seconds is fine

Is there a copy book in the station? How often is it updated? Might I get a jock to read it?

Consider dividing groups up to take on a radio station or a TV station, have them determine if their mission matches yours.

Shannon

Find communities where your target demographic is already talking. First – listen and then actively engage them with something that interests them, there are all kinds of ways of engaging them. Use Web 2.0 = shiny new apps, micro-blogging, so many platforms and places where people are community, small community around twitter, but it’s a very engaged community.

Wanda

TV with no budget? Seek out foundation money so you can create the PSA. If you have one big event, create something around that or create something that’s more generic. PSAs get more play when there’s some interaction in the spot or there’s a lot of movement in the video. Talk to the head of Columbia College’s TV department and see if you can convince them to take you on as a project. Create a video presentation to the corporate community – give them credit.

Julie

Did an extremely successful PSA on TV. Did not have the executive director, had a group of girls who represented their mission, because of like interest the TV offered the PSA on air. Filmed off cuff, very real.

Wanda

Giving the PSA to a station that has your interests, gives you a leg up. December and January are the two months when TV is begging for PSAs, much more air time open. Send to Robin Robinson, if she’s been working with you, she might promote it for you.

Julie

Key is be flexible on your end.

Question: What’s the best way to establish those real relationships with people so they want to hear from you?

Wanda

Put a very short email or a letter – she likes both. 1. Folks get sick. 2. People go on vacation. 3. Not everyone looks at the email in a timely manner. Pick 2/3: email, letter, fax. Listen and watch to see who it is that fits your organization. Find out if there is a community affairs and a public affairs person, different contacts – reach them both. Send a letter introducing yourself and make sure you say you’re a not for profit. Then, call that person and set up a meeting to come in and talk.

Julie

What’s your definition of success? When people don’t know about PR, they may expect you to have a campaign everywhere. Define: what is success.

Annette

Clients measure success is different ways, media value can be taken as an in-kind contribution. Audience impressions, media values, certain markets. Has to be based on you and what you’re trying to accomplish. Adjust strategy to fit goals/markets.

Shannon

Slow burn and sustainable is best. Nielsen, Comsort does buzz monitoring. Do Technorati searches [has to explain-only 1 or 2 people know about Technorati]. All kinds of buzz monitoring mechanisms. Is the message morphing in the forums.

Question: How do you measure PSA metrics?

Annette

Put encoding on a master tape, it’s a service of AC Nielsen. They know what station and what time. On a TV campaign, it can take 2-3 months to get on the air; some can last a year. SQAD, third party media. Sigma for TV monitors all stations. Radio is harder, do follow up with phone calls

Question: How to link a PSA to an event?

Wanda

Anita, one of their anchors, will be the emcee for the Diabetes Walk. The Diabetes Foundation came to them to see if they would partner. Anita brought her relationship with them to Fox. Finding a talent at a  TV station and incorporate them into your event. When a radio or a TV station hears their talent will be involved, you can be sure that they will cover it. Then, you’ll have footage for the next year. Let the station’s community or public affairs person know what you’re trying to achieve. They will find out and create a marriage for you. Let them be your point person and your lobbyist. They can go through all of the bureaucratic stuff.

Julie

Expect it to take awhile to build the relationship.

Annette

Also create a generic version of the PSA on the same tape; it gives the station one for the event and one if they want to air afterwards.

Question: Tips for timing on PSAs?

Wanda

Try to get the PSA to the station 4-6 weeks before the event. You have to remember with TV, we have to take in terms of time whatever is left over that is not sold. You would be amazed at the number of people that are awake and functional at 2 in the morning.

Annette

Another common myth is that PSAs only air in off hours. Out of 1 million airings, only about 1/3 were in the overnight hours. In radio 20% were in morning prime time.

Wanda

Once asked for a 60 second PSA. Don’t usually have that much time. Matched the PSA to the prime time programming. Plus, it also ran during the baseball games. NASCAR is fast-moving. If they’re rained out, what do we do? She gets about 30 spaces for PSAs when that happens.

Questions: How do corporations brands partner with not-for-profits?

Wanda

Couldn’t use a PSA because two logos came up at the end because the corporations gave the money to make the PSA. Could work, if you say something like this public service announcement is sponsored by company name. Can’t include corporate sponsor for event, they can talk to her and they will come up with options to buy time.

Annette

Do two versions: one branded and one not. Give stations options to help get on the air.

Wanda

Pick up the phone before you begin producing to see what works.

Question: What are the merits of community calendars and connecting with Chicago stations for a suburban arts organization?

Wanda

Invaluable. Keep in mind that stations have a skeletal staff. Offer to come in to the station. Join in with other arts organizations to share costs. Send your information to the assignment desks. She will tell you what works and what does not work.

Question: Do you know a company or organization who can produce a PSA?

Annette

Someone gave you a business card

Questions: How do you get someone on the news shows?

Wanda

Spend a couple of weeks watching the show, looking at the caliber of guests. Will this work for your group? Look at these things in terms of being issue-oriented rather than event driven. Be thinking about the issue and how it’s relevant. Be an opportunist and jump on the bandwagon.

Question: What is the likelihood to get something on a number of times?

Wanda

If you send a generic announcement, it goes in for 60 days, comes out for 120 days and then may go back. A lot of non-profits think you need to get an athlete: it’s not necessary. Let the video be about your organization and your program.

Question: Best to send in multiple requests?

Wanda

Event? Send it in 4-6 weeks before the event -that’s the deadline; she will do the best she can and will give you the best possible play.

Observation

In talking to an attendee afterwards – the one who gave the business card to the person looking for a PSA producer – we wondered why no one mentioned the Internet as a PSA platform. WOMMA touched on it. Our PSA experience? A slide for an event and scripts. I like the event and generic approaches. 

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New Media The Wizard Behind the Curtain by Beth Kanter | Notes & Takeaways

BethKanter-BarbaraRozgonyi-CommunityMediaWorkshopEvent

Google Beth. Look for Beth’s blog. Got it? Right now it’s the number one result for Beth – out of 65,300,000 results.

Beth AKA Beth Kanter, was in some of the same sessions I was at BlogHer last summer. At the time, I remember her as a stand out for her passion and the way she asked questions about how to better serve her audience. Although I got her name as Beth, I didn’t know she was THE Beth of Beth’s Blog until a few months later. Today I got the chance to reconnect – thanks for the photo, Beth! – at a conference. I’m sharing my notes here. Were you there? What did you think of the conference?

This post is one in a series of four; browse the Making Media Connections 2008 category.

Here’s Beth’s bio from Community Media Workshop’s 2008 Making Media Connections conference:

Beth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in effective use of social media. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofit. She has worked on projects that include: training, curriculum development, research, and evaluation. She has worked on projects that include: training, curriculum development, research, and evaluation. She is an experienced coach to “digital immigrants” in the personal mastery of these tools. She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change.

Notes from Beth’s session: New Media: The Wizard Behind the Curtain
Slideshare Slideshow
Beth raised enough money – all online – to go to Cambodia.

Beth’s Blog is about how non-profits can change the world with social media.

Beth showed an image and asked: Why is the cute cat the wizard behind the curtain?

Then, she introduced the cute cat theory: Web 1.0 was created to share research papers. Web 2.0 was created to share pictures of cute cats. In the process, Web 2.0 ignited twin revolutions: ease of content creation and ease of influencing global audiences

The Story: Wizard of Web 2.0

Web 1.0= Kansas: lonely and solitaire experience

Web 2.0 = creating, connecting, conversations, collaborations

Web 1.0 no one knows you’re a dog

Web 2.0 now your dog can have a Facebook profile -even if they’re dead!

Emergence and Rise of Mass Social Media: YOU can be the media!

We’re going to have our first age of a networked presidency.

Why is is important?

Young people, digital natives, are joining social networks. This has major implications in the way we communicate. We have all these tools to choose from, but we run into challenges. Tools come and go, but a strategy based on experimentation sustains.

A story about putting theory into practice: the Wired wizard.

Beth raised over $200,000 in the past two years to help Cambodian orphans. And, she raised over $93,000 in America’s Giving Challenge. She raised the money on behalf of The Sharing Foundation by entering a six week contest and published a post one minute after the contest opened.

Along the way, she gave all her secrets away. Beth advises you “open the kimono” as she did for two reasons: her readers gave her great advice and helped her find people that would help.

Strategy: make it personal

Theory: read the Psychology of Influence by Robert Cialdini

Will is scale? How you scale using the ladder of engagement: happy bystanders, spreaders, donors, evangelists, instigators. Someone who is the personal fundraiser must do the network weaving.

Stories: blog about a kid that was being helped, write stories about people who go through the ladders of engagement and embed the learning in how to use tools in real time.

Three Rs of network: relationship building-you’re meeting people as people; you’re giving rewards-write story personal personal email; reciprocity – people treat you like you’ve treated them.

300 t-shirts: wrote a story about the creative commons t-shirt,

Strategy: fun, humor, easy, urgency, competitive spirit, passion

She celebrated her 51st birthday by asking for $10. Virtual gifts are not silly. Then, she made a video of her kids that went to YouTube. She tested 6 styles – humor between them both won out. Sent out a message on twitter, posted a blog post and went on Facebook to tag friends on Facebook to go out to their friends on their behalf. Blogging colleagues used 50 of her most ridiculous pictures. What make people click? 125 people donated 142 send birthday wishes 180 views of see Beth naked photo [baby picture]

Last 20 days of the conference, Beth began cross-posting, but not broadcasting. She found out how to ask for donations on twitter. If you have geeky donors, make sure you have PayPal because they don’t like to get up out of their chair.

Offline, online people did presentations about her fund-raising campaign at social networking conferences.

She’s the youngest board member at 51. She encouraged older members with offline networks to support the cause. Don’t make people do things that will make them uncomfortable.

24 hours before: she went from first place to fifth place. Then the network came out in force. A doctor in India sent a message out to 6,000 doctors, Dave McClure of 500 hats Silicon Valley, founder of PayPal, blogged about it. In all, 800 donations came in during the last 6 hours. And, yes, Beth won!

Questions moderated by Thom Clark

Thom Clark, Community Media Workshop’s president and co-founder, asked Beth a few follow up questions. Thom observed that Beth covered three important areas: story, message, action.

Question: How do you find time to do this?

What you’re seeing here is the product of five plus years of exploration and testing. She has to learn first thing. The first thing she does every day is she learns something new and then takes 15-20 minutes to test each technique.

You can take all the training that you want, but the teaching part is when you find time to get the clay in your hands and mold it the way you want to.

Beth scans, selects and reports with one tiny toe with the social innovator crowd. She follows a few leaders. Her other foot is in non-profits and listening to where people are and where there adoption is. She’s a translator.

She learned twitter, by twittering during Lost. [Follow Beth Kanter on twitter @kanter.] She tries to find somebody else who know more about it than her, she learns what they taught her and then shares her experience.

Question: Facebook is a small group IM. Are social networks a time saver?

Yes/No When Beth has to find sources, it’s much faster and easier to find them on social networking sites.

Question: Anyone can take a picture – how did you learn? How important that we can learn to get better at that?

Beth’s background is art and music. She found people who could teach her about the rule of thirds and how to watch out for background lighting. She uses flickr as a thinking tool.

Question: What’s the next tool that the rest of us don’t know about yet?

Twitter is a social presence tools. Earlier she alluded to utterz, a micro-blogging tool. Micro-blogging tools are Mollie and streamlined. She’s playing around with something called FriendFeed. Let’s do this experiment and sharing resources. Here’s my post about how FriendFeed works as a social dashboard, PR platform and news tracker. Slides from Beth’s Kanter’s Social Media Game Workshop.

Question: Out of all of the websites [and books] in the world, which one would Beth recommend?

Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirky tells what it is like to live in a networked world. Great place to keep looking ahead.

Websites – Chris Brogan and tell Chris Beth sent you and read my notes from Chris Brogan’s SOBCon08 presentation on new media communities.

Question: What one action will you take as a result of reading this post?

I’ll go first – I’m ordering the book.

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