Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee Eldridge for being so great to work with in setting up the teleseminar. Here’s a picture of me, Mari Smith and Artist Tara Reed at …
Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free.
In this presentation, PR stands for Powerful Relationships.
LinkedIn Seminar Description
Becoming an authority on LinkedIn is easier than you think. In this session, take a look at the top five strategies authorities use to attract targeted attention …
Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile.
Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To reorder a section, all you need to do is click and drag one of these section headers up or down the body of your profile. …
Marketing Articles: 40 ways to Repurpose with Purpose
Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect on how it looks to them. In June 2007, I wrote an article called “Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity …
20 Ways to Connect Communities via Social Networks
Let’s take inventory, okay? Get out a sheet of paper. Make three columns. Label one “group,” a second “connected” and the third “disconnected.” Connected means plugged in online via twitter, Facebook and Linked, etc. Disconnected means analog or email only.
Now, list all of your groups in three categories: business, social and peripheral.
In each column, check either connected or disconnected.
What do you come up with? How connected are the groups you care about?
You, yes you, can be the catalyst to getting …
Seminar PR | LinkedIn Power Strategies: How to Stand Out and Be Sought Out
How do you promote seminars and workshops these days? When I pulled the media contact list for LinkedIn Power Strategies, I knew it was time to branch out into other places. A calendar item or even a feature will only reach a select group of readers once. To publicize your business events, create an event site on eventbrite. Buy a domain for your event, in this case – http://wiredbranding.com – and then post information on craigslist, GarysGuide and other online …
Social Media Workshop: Simplify Success by Connecting Business, Life and Branding
Technorati Tags: social media workshop,Chicago,social media seminar,twitter workshop
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Business to Business Panel Social Media Club Chicago Recap
For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic.
It all comes down to listening. But, first you have to have the tools to tune in.
And, you have to go where your people are, which is most likely one or all of three places: LinkedIn, Facebook and twitter.
Then, you have to be there to answer.
Thanks to Allan Schoenberg and CME Group, our event sponsor, for …
The Complete Works of Social Media Marketing, PR and SEO – Abridged
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was into Shakespeare and theater at the time, insisted that we see this play on the last night of our trip.
We had many reasons to say …
















