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Posts tagged: LinkedIn PR

Success Secrets of the Social Media Marketing Superstars | LinkedIn

It’s finally here! August 24 is the official book launch for Success Secrets of the Social Media Marketing Superstars. With over 20 authors, including me – “Barbara Rozgonyi – as the LinkedIn author [book excerpt], the book reads like an essence of success compilation. Lead author and online marketing master Mitch Meyerson and I got to meet up when he was here in Chicago in June.

Although I’ve been mentioned in two books, this is the first book I’ve ever co-authored. As a co-author, you get to contribute. You, probably, like me, don’t get paid. You get a byline and a door open to publicity from making the inner circle, which in this case is truly humbling for me.

I’ll get to that part in a minute, but first I want to make one thing clear: everyone is a superstar at something.

Although this blog and my twitter account make powerful lists, I am not a superstar or a rock star or even kind of a big deal – unless you say so.

I invite you to compare any of my social media profiles to others that are out there. You’ll see that I am not into amassing masses of fans. It’s okay with me if people go that route. I’m thinking that being in this book might swell my followers so if you read this in a few months, my follower count may be dfferent than it is today. While I welcome new connections, the purpose of the relationships for me is to connect more people to information, to each other and to ways to improve business and life. So, that’s my “superstar” platform.

Now, on to the people I’d like to thank, which may seem a bit too pretentious, even for me, but I’ll keep it short and LinkedIn-book focused.

Scott Allen of LinkedIntelligence for holding a contest that prompted me to write “Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.”

Rick Calvert, founder of BlogWorld New Media Expo, for giving away the prize to Scott’s contest that I won: my first trip to the first BlogWorld.

Larry Weber for including me in his book “Sitcks and Stones: How Digital Reputations are Won Over Time and Lost in a Click.”
Jenny Hamby, The Seminar Marketing Pro, and friend who introduced me to Mitch Meyerson.

Mitch Meyerson, the lead author of Success Secrets of the Social Media Marketing Superstars, and a great guy to work with.

Sarah Evans for letting me mention the upcoming book during my Mashable SummerMash interview.

Barry Moltz for my first radio interview about the book on his Business Insanity radio show.

Mari Smith for asking me to present a LinkedIn webinar for the International Social Media Association.

From the book . . .

Get an an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.

Success Secrets of the Social Media Marketing Superstars Author List

Twitter is the source for all information: bio and site links.

Keith Ferrazi & Tahl Raz: Relationship Strategy
Bio Thought leader. Relationship Guru. Consultant. Author of “Never Eat Alone” and “Who’s got Your Back.”
Site: Keith Ferrazi

Brian Clark: Psychology of SMM
Bio: Founder and CEO of Copyblogger Media. Living proof that anyone can become a CEO.
Site: Copyblogger

Mitch Meyerson: Online Marketing
Mitch Meyerson is Founder of Guerrilla Marketing Coaching, author of eight books including Mastering Online Marketing
Site: Mastering Online Marketing

Ann Handley: Creating Content
Bio Head of content, editor, social media, marketing, great food, good wine, writer: ContentRulesBook.com
Site: Marketing Profs

Gary Vaynerchuk: Building Mega-Followings
Bio Wine guy, host of Wine Library TV. Video blogger and Businessman that loves people and the hustle
Site: Gary Vaynerchuk

Andy Wibbels: Personality
Bio Creative malcontent. Work @gitomer. Author of Blogwild http://GOblogwild.com/
Site: Andy Wibbels

Chris Brogan: Building Communities
Bio President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com
Site: Chris Brogan

Joel Comm: Success Qualities
Bio Husband, Father. Author of Twitter Power – TwitterPower.com – Speaker, New Media Marketing Strategist
Site: Joel Comm

Craig Valentine:Communicate with Impact
Bio Professional speaker and author. Currently helping speakers become Certified World Class Speaking Coaches
Site: Craig Valentine

Starr Hall: Building Profits
Bio A full time kick ass publicist, author, speaker, social media strategist, branding consultant/coach, mom, friend, and truly grateful being
Site: Starr Hall

Dan Janal: PR Strategies
Bio Publicity expert, PR, author, speaker, avid reader, kayaker, blues/acoustic guitar
Site: PR Leads

Michael Stelzner: Go Viral
Bio Author of ‘Writing White Papers,’ founder of SocialMediaExaminer.com & organizer of summits + writer and a dad. Also see Facebook.com/smexaminer
Site: Social Media Examiner

Denise Wakeman:Blogs
Bio Founder of The Blog Squad. Tips on business blogging, online marketing and boosting your visibility on the Web.
Site: Denise Wakeman

Mari Smith: Facebook
Bio Social Media Speaker & Trainer | Chic Geek & Facebook Passionista! | Author of @FacebookMktg | Spiritual Truth-Seeker | Bubbly Scottish-Canadian ?’s San Diego?!
Site: Mari Smith on Facebook

Deborah Cole Micek: Twitter
Bio Authored 1st book on New Media Marketing; Published 1st book on Twitter: Twitter Revolution; Created QuanSite.com 4 small business owners 2 dominate Google!
Site: QuanSite

Barbara Rozgonyi: LinkedIn
Bio Wired Writer | Photographer | Social Media Marketing PR Maven |SMC Chicago Founder |Publisher, wiredPRworks |Hungarian | Kids:20~17~15 | Cat=tabby
Site: Wired PR Works

Julie Perry: YouTube
Bio Social Media Director @BLASTMediaPR, YouTube Expert, and Author of luxury yachting career book: www.WorkOnAYacht.com
Site: Blast Media

Paul Colligan: Podcasting
Bio Reach more – with less effort – for greater profit – with new media.
Site: Paul Colligan

Chris Garrett: Social Bookmarking
Bio Web geek and co-author of ProBloggerBook.com
Site: Chris Garrett

Kim Dushinski: Mobile Marketing
Bio Author of The Mobile Marketing Handbook ~ Fascinated with New Media ~ Happy Palm Pre Owner ~ Avid Reader ~ Dislike celebrity gossip ~ Love smart people
Site: Mobile Marketing Profits

Shama Kabani: Online Video
Social Media Marketing, Host of Shama.Tv, President of The Marketing Zen Group
Site: Shama.tv

Dave Evans: One Hour a Day
Bio Social Media enthusiast and author of Social Media Marketing: An Hour a Day.
Site: Read This

When you buy the book, you can access bonus audio interviews with the authors and Jason Falls, a fellow Social Media Club chapter founder – he is Louisville and blogger at Social Media Explorer.

If you’re looking for a LinkedIn PR social media marketing speaker, consultant or workshop leader, feel free to call or text me at 630.207.7530 or check out my [Barbara Rozgonyi] LinkedIn profile.

LinkedIn for Small Business Owners Business Insanity Radio Interview

Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service.

Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi.

In our interview we talked about LinkedIn expert profile tips for small business owners.

Barry asked me about . . .
Five things you need to do to transform a LinkedIn profile into an always-on networking hub
Why your company needs its own LinkedIn profile
Places to find LinkedIn connections
How to increase your influence on LinkedIn
What LinkedIn groups can do for you and your business

You can find Barry online at BarryMoltz.com. Read what Barry had to say as a Wired PR Works guest blogger in this post about how to get on TV shows.

Interested in more ways LinkedIn can help you grow your business?
Listen to a webinar I dd for Office Depot and find out how to sign up for my free 7-day LinkedIn and PR ecourse.

Do you need a LinkedIn, PR or social media expert to interview for your show? Call me at 630.207.7530 – last minute requests are okay. We can discuss tips and tools I write about in Success Secrets of the Social Media Marketing Superstars, a new book published by Entrepreneur Press that features chapters from over 20 social media thought leaders, including Mitch Meyerson, the lead author, Keith Ferrazzi, Tahl Raz, Brian Clark, Ann Handley, Gary Vaynerchuk, Andy Wibbles, Chris Brogan, Joel Comm, Craig Valentine, Starr Hall, Dan Janal, Michael Stelzner, Denise Wakeman, Mari Smith, Deborah Cole Micek, Barbara Rozgonyi, Julie Perry, Paul Colligan, Chris Garrett, Kim Dushinski, Shama Kabani and Dave Evans.

Image: Barry Moltz, Mike Michalowicz- the toilet-paper-entrepreneur-and me, Barbara Rozgonyi at an event here in Chicago in July 2010.

LinkedIn Turns Seven PR Profile Resources

Today is LinkedIn’s seventh anniversary!

When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005.


View Barbara Rozgonyi's profile on LinkedIn

Your LinkedIn profile gives you automatic access to the world’s largest professional online network.

Latest LinkedIn Facts
LinkedIn has over 65 million members in over 200 countries.
A new member joins LinkedIn approximately every second
Half of LinkedIn’s members are outside the U.S.

Seven LinkedIn PR Resources for You

1. LinkedIn PR Top 10 Ways to Become a Subject Matter Expert

2. LinkedIn Webinar for Office Depot’s Web Cafe

3. How to Answer LinkedIn Questions

4. LinkedIn 101 – How to Create Business for Your Business Presentation

5. Social Media Workshop for Entrepreneurs with a Guide to LinkedIn

6. Social Media Club Chicago on LinkedIn

7. LinkedIn PR Ecourse: Leveraging your Profile into a Powerful Network

LinkedIn PR 7 Day Ecourse

Image Credit: 3D illustration depicting the Arabic numerals, which grew green grass from Shutterstock.com
Disclosure: Shutterstock provides Wired PR Works with complimentary image downloads to share with our readers in exchange for credit.

How has LinkedIn helped you grow your business?