Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Posts tagged: Keywords

Twitter PR | 5 Ways to Measure Rank, Reach, Results

So, you’re on twitter. So am I.

Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective?

Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you want to value your social media presence.

1 Twitter Grader

Outside of updating and connecting and following wherever the action takes you, one way to find out how you’re doing is to measure your performance with the twitter grader.  Click on this screen shot to see my twitter grade. Other report features include terms and suggested people to follow. The total number of twitter users seems low at 56,492 ; estimates on the number of total twitter users exceed 3 million. 

twitter-grade-wiredprworks 

2 Twitter Page Rank

Steve Rubel suggests that page rank is the ultimate measure of online influence and offers this tool to check Google page rank.  In his post, he talks about checking page rank for twitter and friendfeed sites. @wiredprworks on twitter.com ‘s page rank is now a 5, while http://barbararozgonyi-wiredprworks.com is now a 4 [down from a 5 because I dropped ad words?] and http://www.wiredprworks.com is also a 5 – even though this URL is a domain redirect. So, my twitter id is out ranking my blog’s main address.

3 Google Results for Your Twitter ID

Google site:twitter.com “twitterid”

Google twitter id

Set up a Google Alert for @yourtwitterid

4 Twitter Monitoring

Twitter Search search by keywords or name

TweetBeep customizable twitter alerts via email 

TwitScoop tells you what’s happening on twitter right now

5 Twinfluence = Twitter Influence

twitter-influence

Here you can measure reach. For example, wiredprworks on twitter.com reaches over 1.2 million people. Hat tip to @prsarahevans for mentioning twinfluence.

Your Turn

Why do you follow the people you do on twitter? How do see twitter evolving as a marketing-pr-seo tool in the next 3-6 months?

Keywords Case Study | Number 1 on Google Page 1 for Online PR Speaker

Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen?

Click on the image to enlarge.

google-online-pr-speaker-barbara-rozgonyi 

My Unscientific guesses as to why these online pr speaker results rank the way they do

Exact keyword match in page title and URL with mentions in the content as well.

Online PR Speaking Program | Virtual Thanks to NACE DC | Wired PR

Dec 20, 2007 View the Online PR and New Marketing PowerPoint presentation Topics: Barbara Rozgonyi, Public Relations Speaker, Online PR,
barbararozgonyi-wiredprworks.com/2007/12/20/online-pr-speaking-program-virtual-thanks-to-nace-dc/ – 52k

Exact keyword match in page title.

PRofiting from Publicity: Online Public Relations

Using free and low cost public relations techniques to promote your business.
www.cyberspeaker.com/nsapress.html

Exact match of two out of three terms in URL.

Marketing&PRresources

Where you upload press releases to the PR Newswire Secure Site, www.businesswire.com Speakers on-line, www.cmmol.net/ Celebrity Model Management
www.online-pr.com/markpr3.htm – 55k

Exact match in page title.

Website Marketing Strategy Online PR & Blog Expert Speaker | Sally

Sally Falkow is a website marketing strategy, online PR and blog expert. She is a national speaker on blogs, RSS, search optimization and online PR.
www.falkowinc.com/inc/media.htm – 10k

Yes, I know I am linking to other people who do the same thing I do – here’s hoping that amongst us we’ll generate so much interest in online pr speakers that this will become a top search term. Because right now, there’s not enough traffic to estimate and right now it only costs $.05 to buy a Google ad.

Your Turn

How do get top-ranked for your search terms?

Random PR: Searching for Meaning in Google Keyword Rankings

IMG_0246 Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you.

Here’s how it works . . .

keyword-search term ranking/number of results for term

conveying expertise = keyword-search term

4/1,580,000 = number 4 on Google page one out of 1,580,000 results

Ideally, you want to see a match up between searches and your list of preferred keywords. What’s on one list should be on the other.

Since search is organic, these reports take you behind the screen to see what people type in to find you. Now you have clues to help you revise and expand your keyword list. Your results will vary, depending on your locale and search preference. What comes up as number 1 for me, may show up as number 5 for you.

Random Google Search Rankings

conveying expertise 4/1,580,000 

Twitter Profile PR | Conveying Subject Matter Expertise in Four Lines

how to become popular in linked in 2 and 3/3,980,000

How to Become a Subject Matter Expert on LinkedIn: 10 More Ways

YouTube and PR 2/19,000,000 [maybe I should upload a video?]

Want Wedding Publicity? Take it to YouTube | PR Takeaways

blog Influence top blog 4/1,980,000

Measuring Blog Influence | PR Friendly Index Ranking System

These stats come from MyBlogLog, which tells you where readers came from, what readers viewed and what readers clicked. I use these stats and rankings to:

- get insights on keywords people use to find me

- find out which blogs drive traffic to mine

- see what clicks, literally

- monitor the real-time stats of posts and popularity

- measure long-term results

- compare number of readers to page views

So far, July’s stats show 1.97 pages per reader with an average of one out of three readers clicking on some kind of link.

Your turn

How do you see yourself in your Google keyword search profile? Do you recognize what people are looking for?

Image: super-close up of hemerocallis center