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Posts tagged: Journalism

The Public Relations Primer | Become Your Own Publicist

Posted on March 15, 2007

This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com.

 

Grab Front Page Attention Fast with The Public Relations Primer

Whether you’re trying to trap leprechauns or attract niched traffic, if you can see the countryside, but you can’t see the customers, you can apply the same public relations skills to help them find you with the power of free publicity.

 

Public relations is an integral component of every marketing effort, from the smallest interaction to the biggest splash of the year. When you get how you relate to your internal and external communities, then you have more control and impact on your results. This public relations primer focuses on how to generate more attention in the media and online using the power of free publicity. You’ll learn the six essential elements that go into every successful public relations campaign.

 

What is a primer? Let’s set the stage with these definitions from http://www.answers.com . . .

1. An elementary textbook for teaching children to read.
2. A book that covers the basic elements of a subject.
[Middle English, devotional manual, from Norman French, from Medieval Latin pr?m?rium, from neuter of pr?m?rius, first, from Latin, from pr?mus. See prime.]

prim·er2 n.
1. A cap or tube containing a small amount of explosive used to detonate the main explosive charge of a firearm or mine.
2. An undercoat of paint or size applied to prepare a surface, as for painting.
3. Genetics. A segment of DNA or RNA that is complementary to a given DNA sequence and that is needed to initiate replication by DNA polymerase.

I like number one under definition two, but all of them apply and support the need for a public relations primer for your business or organization. Here’s how I define the acronym P-R-I-M-E-R.

 

P=publish

R=report

I=inform

M=mediatize

E=experience

R=repeat

 

Become a Publisher

Before you write word one, you need to make a decision to commit to being a publisher who comments on not only what happens in your day-to-day operations, but in your industry, community and the world-at-large. Your goal is develop a presence as a commentator whose expert opinion is sought after by journalists, browers and even spiders.

 

Report on Events

Think of yourself as a reporter that covers all the breaking news, feature stories and product updates for your niche. Think of your audience as a friend in the business who needs to know what’s happening on an as-it-happens basis. But, wait a minute, you ask am I going to be the reporter who writes the story? In some cases – such as bylined articles, blog posts and web releases – you, or your publicist, will by the writer.

 

Inform Relevant Audiences in Relevant Ways

Remember who you’re writing to before you craft your first release. Who needs this information? Why do they need to know now? What will they do with it? Does Audience A need a different twist than Audiences B, C and D? Sure they do. Refining your approach to fit different audiences expands your reach in relevant ways. One size and one story does not fit all.

 

Mediatize Your Message for Each Channel

Just as stories can be positioned by audiences, so can delivery methods for each channel. You select your channels based on where you want your story to appear. For local papers, industry magazines and association newsletter, introduce yourself to the editor and ask how they prefer to receive news, what they like to write about and how you can help them cover their beat. Follow up with a quick email or note to recap your conversation and direct them to your site. Also tell them how to read your blog or sign up for your ezine. While you can’t call a search engine, you can use distribution sources like PR Web to optimize your release for you before it goes out.

 

Learn from Your Experience

Set up a database of your contacts, their response and the publish date for journalist contact. If your story appears in the local paper, check to see if it’s also online. You can set up a GoogleAlert to let you know whenever your name or product appears in Google’s listings. PR Web’s reports keep you updated with all kinds of statistics, including search terms used to find your release and the number of times your press release gets read. Check Google News and Yahoo! News the day your online release goes out to see your ranking.

 

Repeat Over and Over and Over Again

Most public relations agencies recommend publishing news frequently. Sending out a release at least once a month is a baseline guide, but some of the best results come from publishing news every week. Over time, you grow to own your market and you become positioned as the expert.

 

Take the Express Route to a Turbocharged Public Relations Campaign

Panoramic PR, a course developed and taught by Barbara Rozgonyi, an in-demand publicist, professional speaker and WealthyMind trainer, is a 4 week course that teaches you how to get all the attention you deserve.

About Barbara Rozgonyi . . .

An in-demand publicist and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. The founder of CoryWest Media, Barbara’s project experiences range from producing projects for a Fortune 100 CEO to writing press releases for every new business in her village. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.corywestmedia.com or read what Barbara has to say on her blog at http://barbararozgonyi.wordpress.com. Find out how to get your name in the news at http://www.panoramicpr.com.

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Grab Fast, Front Page Attention with Panoramic PR 

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2 Comments - Posted in Book Publicity, Press Releases, Publicity Tagged with: , , , ,

10 Ways to Profit |Blog Search Engine Terms | Actual WordPress Stats

Posted on February 16, 2007

Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked.

Reader feedback keeps you going and on track. Posting to a blog with viewer stats gives you clues to “best-selling” articles in real time. WordPress’ dashboard reports stats on referrers, number of views and click-throughs.

Here’s a list of search engine terms people used to find Wired PR Works yesterday. . .

seostats1.jpg
Click on the image to enlarge it. A week’s worth of search engine terms follows at the end of the article – no numbers, just terms.  

Here’s how you can profit from your blog’s search term statistics . . .

- match key search terms to your categories, content and post titles to see what’s attracting the traffic and adjust categories [and your topic coverage] to draw additional viewers

- check your page rank for the search term, if you like the positioning, keep posting and nurture a community

- follow a few experts you like and cover their latest news on your blog with an affiliate link to their products, where appropriate

- chart changes in terms over a few weeks and readjust your writing plans on a monthly basis to add depth and consistency

- respond quickly with updates to most popular stories as they age so they appear fresh, not stale

- when you do a search for one of your search terms and it comes up on the light side, write a post or two and claim the search space as your own if you want that traffic

- promote the charities you support with a donation link, especially when they may not have a high page ranking site of their own

- search other blogs to see who’s writing about the same topics you are, check out their blog, comment on a few posts and then email the blogger to request a reciprocal blogroll posting

- type in the search term and see what else comes up; you may be surprised to find you own an obscure term that could generate some faithful traffic

- use the blog’s search term stats as a traffic estimator for new projects

Here’s my list of search terms from the last week . . .

Yesterday
Search Views
pirate day kindergarten
BUILDINGS CELEBRATING DISCOVERING OF NEW 
nintendo wii at kmart
2007 halloween retail 
project mindshare 31 
Marc Harty – Traffic from PR & Web 2.0 
ultimate pr challenge
David Rozgonyi
“marketing tricks” +gorilla +video 
how did elvis get famous?
“list and found”

2007-02-15
Search Views
cartoon network stunt
lakhani become an expert
nintendo wii kmart 
wii at sears 
kitchen design american foursquare 
mike woo-ming “big seminar”
alex mandossian teleseminar secrets 
Nintendo Wii online marketing influencer 
cartoon network publicity stunt
how to get media coverage from a publici 
WII SEARS
ultimate challenge video abe lincoln 
“list and found”
blogsphere forecast 
kitchen redo

2007-02-14
Search Views
ezine theme wordpress 2007 
wired writing
wealthy mind international 
sears + wii
i learned the truth at 17 that love was 
wii sears
dove ads 
dove ad age 
sears wii rss 
little caesar’s commercials on youtube 
Wii Sears
cartoon network ads 

2007-02-13
Search Views
Marc Harty pr 
Sad videos on youtube – tributes 
public relations planning cartoon 
Nintendo Wii creatives
mega challenges
“john drury” chicago als 
racy text messages ideas 
live traffic video cam glen ellyn il 
dixie chicks 
MINDSHARE PROJECT 

2007-02-12
Search Views
symbols in budweisers king crab commerci 
biggest publicity ever
“Dick Desich” replay 
mega essays entry 
steve irwin youtube videos 
22 rules of public relations 

2007-02-11
Search Views
transworldnews 
charity statistics in dupage county il 
movie public relations seminar
www.topix.net/dir
Jenny Hamby

 Well, what’s your conclusion? Thanks for leaving your comments below!

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Become Your Own Publicist. In 30 Days. Panoramic PR.

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed 

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales. Rent my Brain. 

0 Comments - Posted in Blogging, Internet Marketing, Publicity, SEO Tagged with: , ,

Teleseminar Secrets | MEGA Challenge Entry | Ultimate PR Secrets

Posted on January 30, 2007

With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students.  Although the contest calls for a 500-word essay, I chose to break up my entry into specific areas. I went with the press release format to go with the Ultimate PR Secrets theme. Wouldn’t it be cool if UPRS won? Bet the speakers would love that PR!  Wish me luck!

PROJECT PROFILE Project: Ultimate PR Secrets, one of the first ever virtual events to focus on the power of free publicity Producer/Teleseminar Secrets™ Student: Barbara Rozgonyi, founder of CoryWest Media Dates: January 15-25, 2007 URLs Opt-in page: http://www.ultimateprsecrets.comConfirmation: http://www.corywestmedia.com/vipconfirmPR Web release: http://www.prwebdirect.com/releases/2007/1/prweb495028.htmTransWorld Web release: http://www.transworldnews.com/NewsStory.aspx?storyid=11826&ret=news.aspx&cat=Business Blog with posts: http://www.wiredprworks.com  SPEAKERS/TOPIC Dave Lakhani/PR & Persuasion, Jody Colvard/PR & Podcasting, Marc Harty/Web PR Traffic, Rick Frishman/Book & Author PR, Dan Janal/PR & Article Marketing, Jill Lublin/$50K in Free Publicity, Joan Stewart/The Publicity Hound, Al Lautenslager/PR & Guerrilla Marketing RECORDINGS Interview recordings all available online – listen to Al Lautenslager, best-selling author of Guerrilla Marketing in 30 days and THE Super Bowl Ad expert at http://www.corywestmedia.com/Al_Lautenslager_Interview  ESSAY/PRESS RELEASE Ultimate PR Secrets Producer Enters Teleseminar Secrets™ MEGA Challenge 
Glen Ellyn, IL – Barbara Rozgonyi, producer of Ultimate PR Secrets – one of the world’s first ever virtual events to focus on public relations, is in the running to win Alex Mandossian’s Teleseminar Secrets™ MEGA Challenge contest in the “most improved” veteran category. Winners get free access to all future Mark Victor Hansen events – a prize worth over $30,000. Just entering the contest is a win for Rozgonyi – and her students, “Every day people make news, but most of the time they don’t know how to promote it. Ultimate PR Secrets introduced the world to eight million dollar PR pros in a free teleseminar series that gives anyone the tools they need to make all the news they want.” Rozgonyi got the idea for the teleseminar series in June 2006 and began contacting speakers in November. “Probably the single most important lesson I’ve learned is the importance of systematizing the process from the concept phase through the event planning and production and marketing down to packaging the interviews and content for sale long after the event is over.” With a tested system is in place, Rozgonyi knows she’s hit on a winning format that works. Rozgonyi will package the Ultimate PR recordings as a bonus for her new publicity training course, Panoramic PR. Now on a roll, Rozgonyi plans to produce at least four more virtual events this year with the goal of becoming a leading resource for expert information on publicity and marketing that works. A mother of three, Rozgonyi says she loves the idea of working from home and being available for her family, her students and her clients.   What do her kids think about the MEGA Challenge? Rozgonyi answers, “They’re the ones who encourage me and motivate me to try something that’s never been done before. Setting an example for them by taking on more than I think I can ever possibly achieve and then figuring out how to make it work drives me to take on new challenges like this one.” For more information, visit http://www.ultimateprsecrets.com.   CONTACT INFORMATIONBarbara Rozgonyi, 630.942.9542 office, 630.207.7530 mobile, ultimatepr@corywestmedia.com~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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The New Rules of PR | Where to Download 2007 PR Playbook

Posted on January 23, 2007

nrpr_second_edition.jpgWhen I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules of PR?” Callouts by David McGinnis of PR Web. Read the release.

We started writing our own new PR rules about six years ago, when we accidentally became what I called an “e-PR agency.” All that meant, to me, was that every release went out in an email with a snappy subject line, a link here and there and an upfront bulleted highlight list when appropriate.

Because our main target was local media with outdated equipment and technology, at first the reporters didn’t get it. After all, there was no fax to pick up or envelope to open. Reporters only got email releases. Gradually, they stopped calling and asking for faxes. They started emailing us back. And, they began copying parts of the releases verbatim when they were under tight deadlines. At the time, I broke the rules because what worked for other agencies didn’t work for me.

Last week, my company CoryWest Media , launched one of the world’s first virtual seminars to focus on PR, Ultimate PR Secrets. Each of the eight speakers has their own opinions and many of them are best-selling authors on the topic.  All agree the Internet changes everything. What do you think?

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Rick Frishman | Book and Author 101 Publicity Expert | Ultimate PR Secrets Replay

Posted on January 18, 2007

Rick Frishman Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . .

Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s no quick and easy way to recap Rick’s call in a few bullet points. Here’s a quick overview of what you’ll hear Rick revealing . . .

· Why publicity is 100 times better than advertising

· How the Internet has changed everything and why things will never be the same

· Why you need a platform and how to build a herd

· What happens if you don’t know Rick’s dog’s name [hint: look on Rick’s site to find Rusty’s name and enough free resources to keep you reading through a pot of coffee over half a day]

· Loads of cheap and easy-to-use online resources to help you get your site set up and running in record time, including an all-in-one web marketing management system

· The 6 words every author wants to hear, but very few do, along with a strategies for getting a seat on TV sets and in radio studios

· How to become an author in 5 easy steps and in less than 90 days with detailed instructions for three alternative routes

· Why you need to buy dozens of domain names and where to go to get them for under $10

· Getting on Oprah: how do you do it and when you should go after it [Rick, are you sure it’ really okay to give out the name of the executive producer?]

· Real life stories about the “legends” in the business and what you can learn from them – hang in there and be persistent – you won’t believe who got rejected 33 times

· Understanding the pluses and minuses of radio, TV and other media sources and why you need to make being on morning radio a major priority

· How to maximize your effectiveness when you’re in front of the media to increase your chances for success – a great performance brings encore invitations

· Where and when to use audio and video as an integral part of a press kit and an audition for news shows

Here’s Rick’s Bio . . . Rick Frishman, president of Planned Television Arts, since 1982 is the driving force behind PTA’s exceptional growth. In 1993 PTA merged with Ruder•Finn and Rick serves as an Executive Vice President at Ruder•Finn. While supervising PTA’s success, he has remained one of the most powerful and energetic publicists in the media industry. Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the authors he has worked with include Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. Rick joined the company in 1976 after working as a producer at WOR-AM in New York City. He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications. Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. He and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared on Bloomberg TV numerous times and has also been a guest on “OPRAH“. You can see some of these appearances at www.rickfrishman.com.

Rick is the co-author 8 national best selling books. GUERRILLA MARKETING FOR WRITERS: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books 2000), and co-author of the national bestseller GUERRILLA PUBLICITY: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin (Adams Media Corp 2002). Rick’s new book NETWORKING MAGIC: Find the Best- from Doctors, Lawyers, and Accountants to Homes, Schools and Jobs was released by Adams Media Corp. on September 15, 2004 and immediately went to #1 at Barnes and NobleAu.com. Rick’s new book series “AUTHOR 101″ series hit stores in November of 2005. (with co- author Robyn Spizman) Books TWO, THREE AND FOUR will be released in 2006. Go to www.author101.com for details. Rick’s new book with Steven Schragis ’10 CLOWNS DON’T MAKE A CIRCUS” was released in May 2006. Rick is co host (with attorney Richard Solomon) of the radio show TAKING CARE OF BUSINESS which airs every Thursday from 2:00-3:00 pm on WCWP RADIO in Long Island, New York.

Find out more about Ultimate PR Secrets, the first virtual seminar to feature Million Dollar PR pros in an all-in-one free publicity event . . .

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