If you have questions like these on your mind. . . .
Where do journalists research stories?
How believable is social media?
When do PR professionals factor in?

Cision’s 2009 Social Media & Online Usage Study with George Washington University offers some valuable insights.

Heidi Sullivan, Vice President of Research for Cision, says “Mainstream media have hit a tipping point in their reliance on social media for their research and reporting…however… it is not replacing editors’ and reporters’ reliance on primary sources, fact-checking and …

Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!”

Lincoln, Mark Twain & Lightning: Choice Words On Word Choice
“Eighty-seven years ago our fathers brought forth on this continent a new nation….”
The Gettysburg Address

Chances are your …

Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. I’m a fan of HARO [helpoutareporter.com], more stats on that later, and Peter’s brilliance in general.

Although most people associate Peter with HARO, did you know he’s also the author of Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them, a blogger, a skydiver, an entrepreneur, a marathoner and owner of two fat cats.

Thanks to …

Rather than print out pages of handouts, I’m posting my Digital PR workshop materials here for the world to enjoy.

First, we’ll talk about how to become your own publicist using the PR P-R-I-M-E-R

Next, we’ll go over the Digital PR=Publicity Repositioned presentation.

Rozgonyi Publicity Repositioned Final
View more presentations from CoryWest Media, LLC.

Then, we’ll cover essential elements of online and social media press releases.

And, we’ll cover some real-life success stories. Have to join us in person to see those, but …

What do women business owners really want to know about business, technology and communications? Listen in to a podcast and read twitter transcripts captured at a lively evening at the Apple Store.

Thanks to Theresa Carter, founder of Chicago’s “The Local Tourist” and Blagica Bottigliero [don’t we look like a fun trio?] for letting me speak to the group, “It’s Chic to be Geek,” I got to find out what women want to know about how to market their business online. …

BlogWorld and New Media Expo is merging with New Media Expo to become one super huge colossal event next fall in Las Vegas. Will I be there? Yes and you should, too. So, mark your calendar now for October 15-17, 2009.

Blogging and New Media Converge in One Event

Congratulations goes out to BlogWorld New Media Expo founder Rick Calvert and his partners Libby Durfee and Dave Cynkin along with Tim Bourquin, founder of New Media Expo. Although I’ve never been …

Forget marketing. Forget PR. Forget being a company. Be. A. Publisher.

That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today.

But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, you already knew that, didn’t you?

I talk about this guy – a lot. Every …

A reader writes a question about how to get started in new media consulting pr. . .

Barbara,

My name is Erica Grigg. I found you via the internet and I’m extremely interested in your work as a freelance PR consultant ([Erica’s projects include] working with Channel 4, British Log Cabins and Pants to Poverty)… I’ve been successful as a freelance environmental new media consultant in London, but really interested in moving over to Chicago…

How did you get started? Do …

Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge.

Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this one in this week’s Cool Tool feature.

View Market with Authority on Slideshare.

When Pauline put out a call for speakers, I responded right away. We first met …