This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online.

The Influence Project, by Fast Company, is a campaign within a campaign. Fast Company’s 2010’s Most Influential Person Online-‘s tagline is you are more influential than you …