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	<title>Wired PR Works &#187; Glen Ellyn</title>
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	<description>Getting Social Media, PR and Marketing to Work for You</description>
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		<title>Viral Marketing: Harry Potter Preview</title>
		<link>http://wiredprworks.com/pr/viral-marketing-harry-potter-preview/</link>
		<comments>http://wiredprworks.com/pr/viral-marketing-harry-potter-preview/#comments</comments>
		<pubDate>Tue, 28 Nov 2006 05:11:20 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative Confetti]]></category>
		<category><![CDATA[Glen Ellyn]]></category>
		<category><![CDATA[Parenting]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2006/11/27/viral-marketing-harry-potter-preview/</guid>
		<description><![CDATA[5000 unique visitors in 8 hours. Links to 260 blogs. That was 2 days ago. Judging by the depth and character of his blog/post, Thomas Baekdal&#8217;s Viral Marketing Tricks will be one that sets records. Why? Because it&#8217;s viral marketing [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fpr%2Fviral-marketing-harry-potter-preview%2F' data-shr_title='Viral+Marketing%3A+Harry+Potter+Preview'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fpr%2Fviral-marketing-harry-potter-preview%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fpr%2Fviral-marketing-harry-potter-preview%2F' data-shr_title='Viral+Marketing%3A+Harry+Potter+Preview'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-205"></div><p>5000 unique visitors in 8 hours. Links to 260 blogs. That was 2 days ago. Judging by the depth and character of his blog/post, <a href="http://www.baekdal.com/articles/Branding/viral-marketing-tricks/">Thomas Baekdal&#8217;s Viral Marketing Tricks</a> will be one that sets records. Why? Because it&#8217;s viral marketing at its best. The videos demonstrate Baekdal&#8217;s ideas as they entertain. Somehow, his Denmark accent comes through in his writing. Now, if he just added some audio of him reading the content . . . that would make the post even more infectious.   </p>
<p>To add a pinch of virality to this post, here&#8217;s a sneak peak at <a href="http://video.google.com/videoplay?docid=-7105707010768650236">Harry Potter and the Order of the Phoenix</a>. <a href="http://video.google.com/">Google Video </a>ranks this clip at number 5.</p>
<p>[googlevideo=http://video.google.com/googleplayer.swf?docId=-7105707010768650236]</p>
<tr>
<td></td>
<p>From <a href="http://www.hpana.com/">www.HPANA.com</a></tr>
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		<title>MTN: Did I See You on YouTube [Yet]?</title>
		<link>http://wiredprworks.com/marketing/internet-marketing/mtn-did-i-see-you-on-youtube-yet/</link>
		<comments>http://wiredprworks.com/marketing/internet-marketing/mtn-did-i-see-you-on-youtube-yet/#comments</comments>
		<pubDate>Fri, 17 Nov 2006 13:44:56 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Glen Ellyn]]></category>
		<category><![CDATA[MTN News]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[This post is a copy of our MNT ezine, now public for your reading pleasure . . . Welcome to Marketing Transformations Network News Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business November 16, 2006 [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Finternet-marketing%2Fmtn-did-i-see-you-on-youtube-yet%2F' data-shr_title='MTN%3A+Did+I+See+You+on+YouTube+%5BYet%5D%3F'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Finternet-marketing%2Fmtn-did-i-see-you-on-youtube-yet%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Finternet-marketing%2Fmtn-did-i-see-you-on-youtube-yet%2F' data-shr_title='MTN%3A+Did+I+See+You+on+YouTube+%5BYet%5D%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-199"></div><p>This post is a copy of our MNT ezine, now public for your reading pleasure . . .<br />
Welcome to Marketing Transformations Network News<br />
Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business</p>
<p>November 16, 2006<br />
To: Our MTN Community<br />
From: Barbara Rozgonyi<br />
RE: Promoting Via Video [Sooner Than You Think]  </p>
<p>It’s been awhile since we had a quiz, so let’s start right out with one about money. </p>
<p>How do you spend your promotional dollars right now?<br />
a.)    brochures</p>
<p>b.)    direct mailings</p>
<p>c.)     advertisements</p>
<p>d.)    public relations</p>
<p>e.)    all of the above</p>
<p>If you’re wondering why there’s no online expense mentioned, that’s because sending emails costs nothing, posting to a blog is free &#8211; unless you pay a writer and having a Website is a given. </p>
<p>Let’s fast forward a few years. According to an eMarketer summary of an upcoming study release, <a href="http://www.emarketer.com/Reports/All/Em_video_internet_nov06.aspx">Internet video advertising</a> will be a $3 billion business by 2010. And yet, posting a video on <a href="http://www.youtube.com">YouTube</a> is free. It also gets you attention – if you ask for it.<br />
That’s why we sent out a press release this week promoting <a href="http://www.bridgecommunities.org">Bridge Communities </a>YouTube video. Watch it and you&#8217;ll see how powerful personal storytelling can be.<br />
[youtube=http://www.youtube.com/watch?v=jqLLMg86vG0]<br />
Here’s another video you’ll want to watch. This one’s from <a href="http://www.boldapproach.com">Dave Lakhani</a>, author of Persuasion, the Art of Getting What You Want. Take out 10, make that 20, minutes of your day to watch Dave’s interview twice and you’ll learn more about presenting a persuasive persona that empowers you and everyone you encounter. Dave’s insights on storytelling alone are worth watching. <br />
[youtube=http://www.youtube.com/watch?v=SjbW8TxDbQM]<br />
One last video, this one’s for the <a href="http://wii.nintendo.com/">Nintendo Wii </a>– which may or may not be in my house this Sunday [did I tell you I forgot to preorder?].   When I told our dinner table at Big Seminar about my son’s Wii acquisition proposal, the group’s consensus was: “Reward him for his creativity and his marketing brilliance – get him the Wii.” Although his proposal was convincing and included all the best elements of a persuasive contractual document, it doesn’t take much to want the Wii. Want to see why? Here’s how to watch one of the most watched YouTube videos:<br />
[youtube=http://www.youtube.com/watch?v=327f4hU1oVw]</p>
<p>Here’s to your first YouTube site-ing!<br />
Barbara </p>
<p>Today&#8217;s issue of our subscription newsletter is now posted for the public. To get your own subscription going, sign up at <a href="http://www.transformmarketing.com/">www.transformmarketing.com</a>. Claim your complimentary marketing transformation guide when you confirm your subscription.<br />
Have a favorite YouTube video? Leave a comment below . . .</p>
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