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Posts tagged: Entrepreneurs

Dissecting Grasshopper.com’s Chocolate Delivery to 5,000 Influentials

chocolate-covered-grasshoppers

25,000 grasshoppers landed in 5,000 influential places this week, including here at Wired PR Works. Thanks to grasshopper.com for the crunchy critters and the all-around PR success story example that we’re dissecting here today.

Where was/is the press release? Did they need one? No, but a follow up with results would the one I’d like to see.

Dissecting Grasshopper’s Chocolate Covered Campaign – What I Like and Why

Novelty – chocolate. covered. grasshoppers.

List – coming up with 5,000 names is impressive

Packaging – clean, resealable pouch is inviting

Chocolate – need I say more?

Numbered – I got 4989 out of 5,000, tagging the bag was a nice, personalized touch

Cross-channels: direct marketing, video, website, YouTube, twitter and blogs all turned on at once

User Generated Content: a Google blog search for grasshopper.com shows 76 results right now and chocolate grasshopper talk on twitter is still going strong

Delivery – via FedEx – gets attention and guarantees timing

Mass – 25,000 chocolate covered grasshoppers is huge

Video – inspiring and well-produced with original music by Carly Comando, written and produced by Sonja Jacob and designed by Ben White. Jennifer Wang’s story for Entrepreneur talks about the how entrepreneurs can change the world video.

Concept – ties into brand, or rebrand from gotvmail to grasshopper

Curiosity – what does this company do?

Flattery – being on the list is a compliment – who are the other 4999 people?

Copy – “You’re a risk-taker, a dream-realizer. What’s left to do that you haven’t done already? Eat a grasshopper. They’re farm raised, covered in chocolate and rich in protein. So, not only will you be breaking boundaries, but you’ll be eating healthy, too.”

Product – phone numbers and service at affordable prices that connect entrepreneurs and customers, starting at $9.95 per month

Call to Action – Entrepreneurs can change the world. Join the movement now! grasshopper.com/idea

Built-in viral – 1- novelty, 2- inspiring video, 3- “I made the list!” announcements

Memorable – all around experience engages sight, smell, taste, sound and touch

Starting a Movement – empowering entrepreneurs around the world

As of right now, the video has 31,776 views, 143 ratings and 77 comments.

Embodying the Entrepreneurial Spirit

What does it mean to you to be an entrepreneur? How do you change the world?

EQ PR | Why Being Moody is a Good Thing

“Emotional intelligence isn’t a luxury tool you can dispense with in tough times. It’s a basic tool that, deployed with finesse, is the key to professional success.”

-The Harvard Business Review, April 2003

Stress affects performance. You know that. But, did know that just one negative interaction can derail your best intentions for up to four hours? That’s a huge reason to think about how to better manage your emotional responses. After all, a few negative interactions in one day can take you off track for hours.

If that’s not enough to convince you that there’s something to a mood-y concept called Emotional Quotient, take a look at these Emotional Quotient [EQ] statistics:

  • The reasons for losing customers and clients are 70% EQ-related (e.g., didn’t like that company’s customer service) (Forum Corporation on Manufacturing and Service Companies, 1989 – 1995).
  • 50% of time wasted in business is due to lack of trust (John O. Whitney, Director, Deming Center for Quality Management).
  • In one year, the US Airforce invested less than $10,000 for emotional competence testing and saved $2,760,000 in recruitment (Fastcompany “How Do You Feel,” June 2000)
  • 75% of careers are derailed for reasons related to emotional competencies, including inability to handle interpersonal problems; unsatisfactory team leadership during times of difficulty or conflict; or inability to adapt to change or elicit trust (The Center for Creative Leadership, 1994).
  • 85-95% of the difference between a “good leader” and an “excellent leader” is due to emotional intelligence (Goleman, 1998).

    Emotional Intelligence (EI) has been described as abilities in five domains:

    1. Knowing one’s emotions
    2. Managing emotions
    3. Motivating oneself
    4. Recognizing emotions in others
    5. Handling relationships

    (Goleman, Daniel, PhD. Emotional Intelligence. NY: Bantam Books, 1995, pp 42-43)

    This week, I went to an E-Factor event, which featured a presentation by Dr. Izzy Justice, founder of EQmentor. “E.Factor” stands for “The Entrepreneur Factor” and represents a vibrant online community and virtual marketplace designed for entrepreneurs, by entrepreneurs.

    Geared for an audience of entrepreneurs who want to improve their personal as well as their employees’ performance, Izzy’s presentation walked us through what’s happening in the workplace, how learning is changing and how his company facilitates learning and mentoring. After Izzy’s talk, a panel answered questions and discussed their take on EQ from their own entrepreneurial perspective. Be positive and eliminate negativity right away seemed to be the resounding theme. Today, I’m sharing my presentation notes with you. Check into Izzy’s blog for in-depth EQ explanations, including this one about EQ and outcome-based learning.

    Izzy kept us waiting until the end of his presentation to find out the seven core basic emotions that drive behavior and success: love, fear, anger, joy, sadness, envy and hope. A good speaking tactic that holds attention, I’m starting out with them here. These emotions are actually physiological measurements, gauged by mapping the release of endorphins in your body. Identifying the emotional state you’re in is important, especially when it comes to learning. When you say, “I’m in a bad mood,” Izzy says you’re holding yourself hostage.

    But, isn’t business supposed to be pragmatic? No, every exchange carries an emotion. And, today’s workforce is an emotion-charged place with high dissatisfaction levels. That’s why Baby Boomers are checking out to do their own thing at a relatively young retirement age.

    Today’s workforce – job dissatisfaction high, Baby Boomers exiting at 52

    In his presentation, Izzy pointed out that:

    • People leave their companies because of: lack of personal growth-39%, atmosphere/culture-20%, lifestyle-19%, compensation-9%
    • 73% of employees are staying in jobs they dislike/hate
    • 80% indicated a need for improving leadership development
    • 69% say retaining and motivating employees is top priority
    • 55% of all employees indicated they are looking for a job
    • Job satisfaction was last at an all time high in the 50s key because of a key benefit –a pension
    • Every 8 seconds a Baby Boomer retires
    • 52 is the average of a “retirement” for Baby Boomers
    • Gen X and Y will comprise 65% of workers by 2010
    • “Managing Gen Y” people is #1 reason Gen Xers are unhappy at work – not because of performance, but because of cultural differences
    • 1 out of 6 couples in US married in the US in 2008 met online
    • 2.7 B searches on Google each month
    • 14 B devices that can connect to the internet will be in use by 2010

    Note: all information captured during the presentation as is and may have some inaccuracies.

    Memory-Based Learning Not Working – Experiential Learning Works 70% of the time

    People don’t learn the way they used to, Izzy says. Anyone with a teen in the house would agree, but how about adult workers? Now, 70% of workplace learning occurs informally. That’s why delivery of knowledge at the point of need is critical [70-20-10 rule] 10% of new learning should happen in a classroom, 20% experiential 70% on the job, which is the opposite of three years ago. What do you think? How does this information apply to the way you like to learn?

    How EQ-Emotional Quotient Compares to IQ-Intelligence Quotient: Relating to Yourself and Relating to Others

    Two physiological components to EQ

    1 – emotions precede behavior they come first – happy smile

    2 – the speed and strength of an emotional response is infinitely faster than a rational thought, which is where your competencies reside

    Poor EQ will trump good skills, good training and even good character, especially when the emotional temperature of the situation goes up.

    Negative and Positive Interactions Both Affect Success

    Negative Events/Interactions – reside chemically in your body for about four hours. Having just two average negative experiences in a day, or eight hours of stress response, can greatly impact the day – on the downside.

    Positive Events/Interactions – positive experience lasts an average of 30 minutes. Finding ways to stay positive elevates your performance and counteracts stress. How do you stay positive?

    EQ PR: Why Being Moody is Good Thing

    How do you wrap public relations around good emotions? After hearing this presentation, I’m more convinced than ever that expressing – and evoking – positive emotions is critical. What kind of emotions do you want your customers to associate with you and your services?

    Do you know how people perceive you now? If not, then ask and keep asking and readjusting until you align the responses with the good moods you’re going after – on both sides.

  • Press Releases Power Up Small Business Enterpreneurs, as seen on . . .

    inc-pressreleasesWhile it didn’t take a press release to get interviewed in a feature about the power of press releases for small businesses on inc.com [published this week], it did take a personal connection.

    A connection with the writer, Marla Tabaka, a contributor to inc.com’s one person business blog series.

    Marla also writes for Sparkplugging. A few months back, she asked me to contribute to an article there about the greatest work at home challenges for entrepreneurs. And, soon you’ll be seeing an article from Marla here.

    Here’s the intro to the inc.com article . . .

    You may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. Today we’re going to focus on the power behind press releases. Yes, that’s right; even small business’s can achieve phenomenal growth with the proper use of press releases.

     

    Read the rest of the article on the power of press releases for small businesses.

    How would getting a placement like this benefit your business?

    • instills credibility with approval from a top-ranked publishing source
    • gives you an opportunity to promote the placement via a press release and blog postings
    • opens the door for more features in other publications
    • extends your reach to new audiences that recognize you as an expert

    How do you get these kinds of placements?

    Be a publisher that’s known for your work. Don’t have a blog? Ask to be a guest author on other people’s blogs and contribute meaningful comments. Where would you like to be published?

     

    LinkedIn 101 for Women Entrepreneurs -How to Connect & Build Business

    wswe-logo

    Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women Entrepreneurs. Here’s a presentation guide along with registration information. If you’re a meeting planner who needs a speaker, please call me at 630.207.7530 to check availability. Last-minute invitations welcome. View Barbara Rozgonyi’s LinkedIn profile.

    LinkedIn 101 by Barbara Rozgonyi Presentation Guide

    LinkedIn provides a place for your professional credentials, your thought leadership and your community platform – all for free, all in one consolidated center. In this session, you’ll learn how to start building your business online with a strategy that incorporates search engine optimization, marketing, human resources, communications and public relations. As a woman-owned business, you’ll find out how belonging to the LinkedIn community can polish your profile, enhance your professional image, and present you as the industry leader you are.

    In this session we’ll cover:

    •  what you need to get started

    •  why you need keywords

    •  examples of good profiles

    •  where to find connections

    •  what groups to join

    •  when to answer questions

    •  how to stay in touch

    •  which picture to use

    •  what to say in your tagline

    You’ll take home tools to get started: an action checklist and a fill-in-the-blanks profile form.

    How to RSVP

    RSVPs are requested by January 12, 2009.

    Members: Email Karen Hanrahan, Program Chair with your acceptance or regrets.

    Guests: Click here to register online and pay only $40 if you pre-register by January 12, 2009. Or you may register at the meeting (cost is $50).

    About West Suburban Women Entrepreneurs

    West Suburban Women Entrepreneurs is an organization that provides an empowering forum for women business owners in Chicago’s western suburbs. We nurture meaningful relationships between women business owners—relationships that fuel both professional and personal growth.

    Our monthly meetings and special programs provide educational insights and networking opportunities that widen your circle of influence.

     

    Free Radio Publicity | Tips to Get on the Air

    radio-show-publicity

    Looking for tips on how to be a radio show guest and get free publicity?  Here’s the short answer: you need two things- a hot topic and a station. This post previews my upcoming interview with Mary-Lynn and George on the Bigg Success Show. Bigg Success is the how-to, can-do place for people on the move.

    Before my interview, I listened to Mary-Lynn and George interview Seth Godin about his new book, Tribes: We Need You to Lead Us.

    In the interview, Seth says:

    “A tribe is a group of people that are connected by a common goal, a common language, and common rituals. Usually they have a leader and a movement – they’re trying to make something happen.”

    Being on the radio is one way to reach your tribe and make something happen – as a leader who represents your tribe’s movement. It’s not all about building credibility and influence for you, it’s about representing, listening and responding to the voice of your people.

    To prepare for the call, I drafted this outline – try replacing target prospect with tribe profile in your marketing plans.

    Goal: become a regularly featured expert on a few high profile radio shows whose audience demographic matches your target prospect. tribe’s profile. Start out by being a guest – and work your way into being a show host.

    Two Things You Need to be a Radio Guest: Hot Topic + Station

    3 Ways to find Hot Topics: news, trends, talk – to find them, change into a . . . 

    Newsmaker – see what’s making news and quote sources

    Trend-setter – research what’s hot, where

    Talk-tracker – see who’s talking about what and where

    Turn to twitter’s search engine to search for your tribe’s hot topics in real time.

    Tuning Into Your Audience: Getting on the Air

    3 Steps to Stations: list, listen, connect

    When the interview is up, I’ll be back to post a link.

    Your Turn

    How does your tribe use the radio to communicate?