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Posts tagged: Email Marketing

Email Marketing Senders Get Slimed

slime.jpg
Here’s a scary, slimy story that happened on Halloween.

They came from Poland, Paris, Russia, Canada, Germany, Italy, Mexico, Estonia and Buffalo . . .

When I checked my Aweber stats today, I noticed that every one of the new email addresses on one of my more dormant lists hadn’t yet confirmed their subscription.

Usually I write this off to lack of interest, a language barrier or inbox overload. But since 100% hadn’t confirmed, I decided to dig deeper.

I found out that the first message they receive from me had a giveaway link to the bonus. Not good. Giving them the link after they go through the motions keeps them engaged. They may never confirm if you give it to them right away. Quick fix for mistake one: cancel the first message.

To intrigue the unverified leads, I considered sending them a light and friendly email suggesting they visit my site or blog. While I almost never write to unverified leads [unless the name comes from a friend who needs a nudge], I felt like in this case I might reroute alternative readers.

Before I went into compose mode, I checked one last place – the verification email sent to them upon the first opt-in request. Shocking, absolutely shocking, is the only way to describe what I kept opening up. Slimy spam dripped on my screen, but where was it oozing from? How in the world did I send that?

I frantically emailed a quick support request. Then, picked up the phone and dialed AWeber’s toll-free number. How did those messages get in there? The spammers sent them to my opt-in email address? Good thing I waited on the friendly email, huh?

Turns out nothing stops spammers from sending you anything they want. The worst part? Your list report gets a bit bloated by names that never intend to get your bonus – or your newsletter. As my AWeber CSR told me, having a double opt-in insures that they’ll never make it on your list and their name will expire in 30 days. Okay, thanks for getting my hopes up that a new group found me. Now you know if an email address isn’t verified within a few days, it’s probably sent by an autospambot somewhere. Just don’t open the email they send you – unless you want to get slimed.

Marketing via Auto-Responders, RSS | Email System Management Recommendation

Unlimited<br> Autoresponders by AWeber 

A string of questions about email systems recently caught my attention. Because I find myself wanting to answer every one, I’m consolidating my thoughts into this reference post.

For awhile now, I’ve been wanting to share the benefits of using AWeber. As a customer for over a year and an affiliate [yes, this post contains affiliate links], I decided the time was right after a comment came up in my marketing execution class this week.

When one of my students told me her programmer said an email service is extremely costly, I asked her. “How does $30 a month sound?” That’s all it takes to send out 150,000 emails to 20,000 subscribers every month. I only hope her list is 1% of that size. You pay less if you send less.

Although I use two email delivery systems, I prefer Aweber. Besides the fact the company’s blog is a great email marketing resource – see the latest posts at the end of this post – I find their personalized service refreshing.

When was the last time an email service provider sent you a personalized, signed letter thanking your for your service? Never? Thought so.

Customer service is incredibly responsive, When I called asking how to integrate Aweber with my landing page software, they were ready for me. As soon I described my request, the customer service rep asked for my email so he could send me instructions. They arrived in under five minutes. An online chat service allows you to get instant answers.

With Aweber you can . . .

- Schedule delivery timed to the minute way in advance; set it and forget it email

- Stagger messages for personalized auto-delivery for effortless ongoing contact 

- Check in on daily reporting that monitors new additions and lets you know the number of clicks on your links

- Arrange for double opt-in to insure your list is populated with people who confirm twice that they want to receive your messages

- Toggle back and forth between lists and see stats at a glance on your control panel

- Send emails in text, html or one of over 50 templates

- Include broadcasts in a web based archive by linking to the Web archive or RSS feed, both links go to MTN News archives.

- Test out Aweber’s email marketing service with a free trial

- Watch Aweber’s blog updates email marketing innovations – check out the latest headlines

Have an email service you recommend? Let us know with a comment below.

Invitation: Free Ezine Subscription | Marketing Tips | PR Advice | Bonus Offers

I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away free information whenever I want. Like today’s guide, which is packed with links, ideas and resources. Want to join my herd? Sign up for a free MTN Ezine subscription and get marketing tips, PR advice, special bonus offers and videos all aimed directly at growing your business quickly, profitably and in creative directions.

New-List Ezine Directory Features MTN News

new-list.gif Just got the approval email from New-List.com  that our ezine, Markeing Transformations Network News is now included in their ezine database directory.

Is Email Outdated?

Yes, if you’re a teen. At least that’s what my informal survey of our in-house teen trend researchers say.

A direct quote:

“Why are you still emailing?” my techno-enraptured high school senior asked me as she glanced over at my Outlook screen beaming brightly on my laptop. “That’s soooooooo early 2000s. Everybody’s texting or blogging or feeding. NOBODY’s emailing anymore.”

Really? Nobody? Then why is my inbox so crammed?

Probably because the people I communicate with like email. But that’s because we’re familiar with the way email works.

You may read blogs and have feeds set up, but have you ever sent a text message?

My first lesson in text-messaging took place in line waiting to get into see Harry Potter and the Goblet of Fire.

With an hour to go before the movie started and three restless kids to entertain, I wanted to capture their attention. What do kids do in these situations? Start texting, of course. By the time the doors to the theater opened, everyone in our family with a cell phone knew we were waiting in line – and many of them had never opened or received a text message before getting ours.

Here’s why I like text-messaging:

* Short messages save composition and reading time
* Delivery is immediate
* Audible tone sounds to announce delivery
* Creates a sense of intimacy
* Allows for easy response and reading even when the phone is silenced
* Conserves cell phone minutes
* Gets you noticed – by your clients (and your kids!)

Okay, so maybe Phoebe and her friends aren’t logging in and checking email the way we adults do. And, by the way, they’re not calling each other much either. Who needs to talk when there’s a fresh Facebook feed waiting for you when you get home? That’s how Phoebe –and dozens of other kids – find out the latest on relationships.

Come to think of it, Cnet reported Britney sent K-fed a text message telling him she wanted a divorce, not too personal – but isn’t that the point?

Share your thoughts on email as a communication medium in our comment section or send me a text message: 630.207.7530