Posts tagged: content marketing
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types of marketing communications. Let’s take a look . . . .
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu hashtag. What would you add?
At the January 2011 Social Media Club Community Outlook event, four panelists talked about 2011 social media trends. “How many of you would say social media has resulted in some major breakthrough for you? Do you feel like social media allows you to control your content destiny?” Mark Ragan, CEO of Ragan Communications asked. In the video Mark talks about the importance of content and the Brand Journalism concept. Read More…
Looking for content marketing blogs to follow? Junta42 just announced their latest list. Congrats to Lee Odden, Brian Solis and David Meerman Scott for earning the top three spots. Here’s how Junts42 ranked 431 content marketing blogs
Flash back to 2000. . .. that’s the year I bought http://wiredwriting.com. With plans to use the site as a space to teach people about how to communicate more effectively online, I knew that writers would need to upgrade their skills – even if they were A+ students offline.
Today, I teach wired writing workshops to train companies and writers how to communicate more effectively online. That’s why I’m excited to see a new online, and hard cover, style guide.
“The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World,” from Yahoo!, is online now and available for sale on Amazon.com on July 6.
Polished and expanded for its public debut, “The Yahoo! Style Guide” covers the basics of grammar and punctuation plus a multitude of topics with a Web-specific focus. Yahoo! editors discuss effective writing and editing for an online audience, techniques for streamlining copy, basic Web codes, Internet law, search engine optimization, and more. Before-and-after examples of how to clean up problem copy abound.
. from http://styleguide.yahoo.com
Whether you’re a novice or a pro, you can search to find the information you’re looking for. Can’t find the answer? You can always ask an editor. Here’s a look at a few sections that jumped out at me.
Shape Your Text for Online Reading
How to Write Strong Headlines for Web Copy
Editing 101: Best Practices for Online Copy
Yahoo! Style Guide Table of Contents
Build your own word list, using Yahoo’s as as starter.
Voices, tone and content vary inside companies. A style guide resource steps in when a call is in question. I like the way Yahoo! offers downloadable word lists. That way you can add your own and change their guide to match your preferred usage.
How about you? When do you or your company use a style guide?
Need a wired writing workshop speaker for your company or your group? Let’s talk: corywestmedia @gmail.com or 630.027.7530.
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