Update 10.17.07 Final Results are in from Blog Action Day

20,603 Blogs Participated
23,327 Blog Posts (Google Blog Search)
14,631,038 RSS Readers

Today is Blog Action Day – as of this moment 15,861 blogs with a combined RSS reach of 12, 697,713 readers display posts about the environment. In researching BlogWorld & New Media Expo speaker blogs, I found Copyblogger Brian Clark’s Blog Action Day post, “The Butterfly Effect and the Environment: How Small Actions Can Change the World.” …

A string of questions about email systems recently caught my attention. Because I find myself wanting to answer every one, I’m consolidating my thoughts into this reference post.

For awhile now, I’ve been wanting to share the benefits of using AWeber. As a customer for over a year and an affiliate [yes, this post contains affiliate links], I decided the time was right after a comment came up in my marketing execution class this week.

When one of my students told me her programmer …

Today I completed my first marketing execution class at our local college. The topic: branding for non-profits. This is the first of four courses. It was good to hear that four people referred me as the instructor of choice. How’s that for branding and word-of-mouth?

Because I designed this to be a student-drive course, I started off asking about their biggest marketing and PR challenges. Here’s what we came up with:

- getting the message out on a limited budget

- raising awareness …

Here’s the latest from Marketing Transformations News

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Ten Branding Methods: No Need to Marinate First

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Do your customers see you as the company or person you think you are? You can define your business and personal branding style with values, messaging and images that match the perception you …

Here’s the latest Marketing Transformations Newtork News article . . .

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Instant Replay PR: Get Multiple Uses Out of One Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Why write one release when you can take the same story and re-release it over and …

You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog.

Thanks to the folks at Newsvine for the following email update.

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A Much Smarter Front Page

What good is a news site that doesn’t adapt to the way you use it? The new Newsvine front page puts you in control of everything. Want your original …

Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well.

Here’s the introduction . . .

This benchmark report provides you with important insight and analysis involving key metrics for evaluating online marketing success. The study includes data compiled from nonprofit organizations across …

Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies.

Having written more than a few sponsorship packages for non-profit special events, I know how difficult it can be to persuade major donors to write a check. Thinking back to my ”brilliant” suggestion of giving naming rights to the $50,000 sponsor for …

Update:  Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article:

Hi Barbara

Thanks for your latest email, we are currently putting together a
contest and your Words of Wisdom are very timely

Thank you…
–
Andrew Peters | COO | The Pacific West Communications

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Here’s a clip from this week’s ezine article, “Contest-ing PR: 8 Winning Ways to Giveaways”

Step One: Start Out …