Posts tagged: Chicago Social Media Club
First, let me be completely up front about the fact that this my daughter, Phoebe. And, yes we’re both wearing wedding dresses. Well, dresses we would wear to weddings. After all, we are in the Gold Coast Room at the Drake and this is the eve of the Royal Wedding. Now that you have this back story, here’s one about SMC Chicago and SOBCon . . . add yours in the comments . . .
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
I missed the free Kindle download that 14,000 people got, but I got something better: a dinner with Josh Bernoff and Social Media Chicago friends at Boka.
Are you like me? I’m kind of a somewhat, make that a huge fan/author groupie who goes out of the way to meet the writers behind books I like. So, when I got an email asking if Social Media Club Chicago would like to invite our board to dinner with Josh Bernoff, co-author of Empowered, I immediately replied yes. Special thanks to Beth Gwazdosky and Rusty Shelton of Shelton Interactive for the invitation.
As a recently published author myself [I'm the LinkedIn author in Success Secrets of the Social Media Marketing Superstars], I’m studying what works in book promotion.
I like the idea of a private dinner with key influencers.
What was Josh like? He said he liked our SMC group in Chicago, he wished he had time to go to a Cubs game [he will be at US Cellular tonight] and cut us off from tweeting a few comments that I would write here, but I promised not to. Let’s just say that Chicago knows how to roll out the welcome mat and he did say our end of the table was the most interesting. That’s what you get when you talk to enthusiastic PR and effervescent social media types.
“Empowered: unleash your employees, energize your customers, transform your business” starts out with dirty laundry. Make that Dooce’s washing machine repair horror story. Josh told me he wanted to mix a business book with personal stories, like this this and the one about @interactiveamy and her husband @joshkorin‘s experience with Best Buy. As a storyteller, I love this approach and I enjoyed hearing Josh Bernoff retell the stories in his book about companies like RentVillas.com.
Want to know more about Empowered? Here are a few resources for you.
Harvard Business Review Empowered Announcement
Far better than trying to prevent such activity is to acknowledge that your employees have technology power.
Strategic Generosity: Who How and Why to Give Out Free Stuff
Here’s the lesson for marketers. Concentrate on the customers most likely to talk – Twitter users, bloggers, social network denizens – and give them advance access to your products and ways to find the greatness in it. Then they’ll do a lot of the marketing for you. – or write blog posts.
Two Key Concepts from EMPOWERED: IDEA and the HERO Compact
The Four-step IDEA process from Empowered by Josh Bernoff and Ted Schindler
1. Identify the mass influencers. Concentrate on the people most likely to spread messages about your company.
2. Deliver groundswell customer service. Reach out through groundswell’s channels – twitter, blogs, YouTube, Facebook, for example and serve these vocal and influential customers.
3. Empower your customers with information, especially mobile information. Keep people happy by surrounding them with the inforamtion they need, thoruhg mobile technologies like text messaging, moblie sties, and smartphone apps.
4. Amplify your fans. Find the people who love you, and boost the impact they have on their peers. This section includes a five-step method for amplifying world of mouth.
Adapted from Empowered by Josh Bernoff and Ted Schadler, Harvard Business Review Press, September 2010, thanks to Cave Henricks Communications for the content via a press release.
Forbes Video Interview with Josh Bernoff
According to Josh, companies need three groups to be successful
HEROES – in line with strategy
IT – doesn’t own technology and support HEROES
Management – has to support the HEROES and work with IT to manage risks
Have you read Empowered? What did you think?
Images: Josh Korin and Amy Ravit Korin with Josh Bernoff and Barbara Rozgonyi with Josh Bernoff September 14, 2010 – thanks to Josh for the picture and the book!
Last night, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by The British Council. Pictured here: Oli Barrett our emcee, Barbara Rozgonyi and Andrew Kneale of The British Council. Attendees heard perspectives from a variety of viewpoints, including NASA, Ireland, Epic Fu, New York State Senate, American Cancer Society, Twestival, HartoDel.com and Chicago. Check out these images from TN2020 meets up with Social Media Club Chicago to talk about Social Media for Global Good. If you attended the event, please feel free to comment and add a link to your site or event coverage. We’d love to hear your take!
Held in the Wolf Point Ballroom at Holiday Inn Mart Plaza, over 200 attendees gathered to network, socialize and listen. Thanks to Sarah Evans of Sevans Strategy who brought the program idea to Social Media Club Chicago. The event was live streamed and recorded. If you missed it, you can watch it on the Social Media Club Chicago ustream channel.
Social Media for Social Good Speakers
Emcee, Oli Barrett, the most networked man in Britain, who brought the concept of ‘Speednetworking’ to the UK, and has hosted literally hundreds of events in over a dozen countries and for numerous organizations.
Andrew Kneale, event co-host, is the Transatlantic Project Coordinator at the British Council, the UK’s international organization for cultural relations.
Zadi Diaz
@zadi
New Media Producer, Smashface Productions | Host of Epic Fu, web culture series
TN2020 Member, USA
Michelle Gallen
@michellegallen – also tweeting a daily helping of the Irish language through @talkirish
Social entrepreneur
TN2020 Member, Ireland
Title: “Using geolocation for social good”
Noel Hidalgo
@noneck / @NYSenateCIO
Director of Technology Innovation, New York State Senate
TN2020 Member, USA
Title: “In Code We Trust – How social media is transforming one of the most corrupt state legislatures.”
Chris Johnston
@ChrisJMCE
Account Director, MCE Public Relations
TN2020 Member, Northern Ireland – UK
Title: “Doing well, by doing good through integrated communication”
Raul Ramirez Riba
@raulramirezriba
Independent Film Director and Chief Editor of Mexican emagazine HartoDel.com
TN2020 Member, Mexico
Title: “Internet Necesario (or how to stop the mexican congress by using twitter in twelve easy steps)
Stephanie Schierholz
@schierholz (and tweet for @NASA and @NASATweetup)
Social Media Manager at the National Aeronautics and Space Administration
TN2020 Member, USA
Mark Carter
@mjcarter
Chicago Twestival
Jenn Sutherland
@jennsutherland
American Cancer Society
Sami Ari
@samiari
FlashMob with MJ Tam @mjtam
“Maybe you do one thing alone, but then inspire others to do so much more.”
Sami showed this video.
Social Media for Global Good Event Partners
Note: this content is directly from the program partners.
The British Council [ @BritishCouncil ] is the United Kingdom’s international organisation for cultural relations. Operating in over 100 countries around the world, we build engagement and trust for the UK through the exchange of knowledge and ideas between people worldwide.
About TN2020
The British Council’s Transatlantic Network 2020 [ @TN2020 ] is a network for action which brings together incredibly talented, young influencers (roughly 25-35 years of age) from business, civil society, the arts, science and media to revitalise transatlantic and global links for the future. Importantly, TN2020 reflects the changing demographics and dynamics of Europe and North America. Our members, who come from more than twenty countries, focus on three areas of international importance – sustainable living; building resilience in communities; and creativity & innovation.
The TN2020 summit is the annual flagship event of TN2020. This year’s Chicago summit – running from June 20 -25 2010 – explores the theme “the use of technology for positive change” through Chicago’s inventive approaches to issues falling under the three TN2020 focus areas. You can join the TN2020 community and follow the summit at http://blog.tn2020.org, TN2020 on Facebook at http://facebook.com/TN2020 and via #TN2020 on Twitter.
Social Media Club Chicago
Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC chapter, launched in October 2008, presents events that mix socializing, networking and learning. Barbara Rozgonyi [@wiredprworks], founder and Jeff Willinger [@jwillie], president, lead the Chicago SMC chapter. Amy Korin [@interactiveamy] coordinates volunteers; Tim McDonald [@tamcdonald] manages communications; and Jeannie Walters [@jeanniecw]. Event attendees include entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists and technology types. For more information, visit http://smcchicago.org, email smcchicagonews@gmail.com, follow @smcchicago on twitter.com or call 630.207.7530.
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Your turn: How do you see social media working for global good?
Thanks so much to Chicagonista and GM for honoring me as one of the top women in Chicago social media at Sushi Samba on July 22. That’s me with Nicole Simond, MJ Tam, Nancy Loo and Sarah Evans. Image by Eulalio Fabie de Silva of Lahleyoo.
View Layleyoo’s Chevy Chicag0nista Social Media Soiree album.
After speaking in Madison, Wisconsin that morning I decided to take the train to Chicago rather than be on the road again. Waiting on the platform, I ran into one of my clients who introduced me to her friends. When I told them about the party and being honored, they said they were so proud to know me.
Feeling a bit humbled and embarassed, after all my client is a four star charity, I sat on the train and called my sister.
“Tell me about Aunt Ruth’s job at General Motors,” I said.
“She was the fist woman to work in the GM Tilton plant,” my sister said. We talked about all the Chevys we rode around [and eventually drove around] in our family during our wonder years.
After we hung up, I thought about what I would say when I was introduced. I didn’t know if I could talk about Aunt Ruth without losing my composure. When I got there, I ran the story by a few friends who encouraged me to tell it. So, I did. Here it is. . .
“I’d like to thank General Motors for sponsoring tonight’s event and for being a part of my life for as long as I can remember. My Aunt Ruth, my mother’s older sister, was the first woman to work in GM’s Tilton, Illinois plant. Although she wore men’s work clothes to work every day, she never left the house without wearing Revlon’s Million Dollar Red lipstick. GM paid for my ballet, tap, jazz, piano, clarinet and I think a few poetry lessons. On behalf of Social Media Club Chicago, I’d like to thank our members for their enthusiasm, support and for showing up. Thanks to MJ and Chicagonista for bringing attention to social media and for honoring women in social media. It’s wonderful to be here tonight.”
Chicagonista’s Women in Chicago Socia Media Elites
Liz Strauss Creator of SOBcon
Barbara Rozgonyi of Wired PR Works and Social Media Club Chicago
Sarah Evans of Sevans Strategy
Blagica Bottigliero of Gal’s Guide
Theresa Carter of The Local Tourist
Nancy Loo of Fox Chicago News
Hope Bertram of Windy City Social
MJ Tam of Chicagonista [my add]
Event Sponsors
Lahleyoo – Fine Photography & Designs – http://www.lahleyoo.com
Ablon Chicago – Chicagoland’s Premier Mobile Home Spa – http://www.ablonchicago.com
Allstate – http://www.allstate.com – http://www.vehiclevibes.com
Smartwater – http://www.glaceau.com
Nintendo – http://www.nintendo.com – http://www.brandabouttown.com
Centerd – People, Places, Plans - http://www.centerd.com
Blazer - Textile Printing
What a fun party! And, it was great to meet Christopher Barger from General Motors after hearing Wendy Clark talk about GM and Reinvention at a Ragan conference in June.
When I got off the train back home, I bumped into the people I’d met on the way into the city. This time I was carrying a Wii fit. “How’d you get that?” they wanted to know. “It’s a gift from Chicagonista and GM,” I told them. Because we have a Nintendo Wii, my family was thrilled to see me.
Your Turn
You’re hosting an event to honor your social media mentors. Who would you invite?
Now we’re getting somewhere. Momentum is building in Chicago around all things social media. As a founding member of the second city’s Social Media Club, I’m thrilled to see people packing rooms to learn, network and advance social media for themselves, their companies and the community at large. Check out Social Media Club Chicago’s Facebook group.
One of the highlights for most of us is the speaker. January was a blockbuster draw. David Armano brought his Brand U.0 presentation to our group. In December Jason Falls talked about the future of social media and then recapped it for us on his blog, Social Media Explorer.
I love how YouTube framed David in front of this quote:
“A brand is a person’s gut feeling about a product, service or organization.”
* The Brand Gap, by Marty Neumeier (book and SlideShare) Source for links: Substance
To paraphrase:
Branding is not a product or a service it is a connection with an emotion.
That’s easy enough for people to get.
One of our favorite consulting questions is: What brands best represent who you are and why? Diet Coke drinkers – in every crowd – swear unwavering loyalty to their brand, going so far as to say they never drink Diet Pepsi if there is no Diet Coke on hand. What brands do you identify with?
Seeing yourself in other brands and looking for common qualities is one step in the quest to build something that lots of people are uncomfortable with: Brand U.0, as David calls the personal brand phenomenon. He suggests people pack two business cards: one company brand and one personal brand.
But, it’s not all about graphics, although I do suggest you click through David’s slide show for a graphic depiction of how social media works. It is, as we all profess to know all about relationships and communication.
No sales – at all. When someone asked if they could promote sales on twitter, the room roared and grumbled. I can see their point, although I quibble with it a bit. As a former sales trainer, I believe there is a way to transition from selling to serving.
How do you incorporate or separate business and personal branding?
