Study Evaluates Non-Profit Online Marketing Success

Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well. Here’s […]

Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective

Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than […]

Affiliate marketing for churches – how to monetize partnerships 2

Church Marketing Sucks, the place to go to check into what’s happening [and not happening] in church marketing, comments on messaging to the pews in a post called, “Your church sponsored by Crest White Strips.” Presenting statistics that support selective strategic partnerships, it’s an overall look into how businesses, political […]