Tag Archives : Charity


Study Evaluates Non-Profit Online Marketing Success

Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well. Here’s the introduction . . . […]


Non-Profit Special Events | Measuring PR ROI From the Sponsor’s Perspective

Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than a few sponsorship packages for non-profit special […]


Chicago Non-Profit Marketing Success Roundtable | Event PR

Today’s news release is an invitation for non-profits. It’s here for us to track results and to show you an example of an event release in an email format . . . Subject Line: Non-Profit Marketing Success Roundtable News from Graphix Products for Business, Community, Non-Profit and Religion Editors Graphix Products and Douglas Shaw and […]


Affiliate marketing for churches – how to monetize partnerships 2

Church Marketing Sucks, the place to go to check into what’s happening [and not happening] in church marketing, comments on messaging to the pews in a post called, “Your church sponsored by Crest White Strips.” Presenting statistics that support selective strategic partnerships, it’s an overall look into how businesses, political parties and ad agencies are […]


Non-Profit Blogging Resource

Today I met with a large and established non-profit agency who wants to raise their donor awareness profile. Of course I suggested blogging as a way to blast open online communications. Here’s a non-profit blogging, podcasting and social media resource site for those who want to get going and posting. You do, don’t you??? If […]