Looking for a 3D speaker, trainer, motivator or engine? Call 630.207.7530.

Turn On Wired PR Works via RSS

Posts tagged: Celebrity PR

Parlaying Internet Fame into Major Media Attention | BlogWorld08 Keynote | Bhargava, Ferriss, Shinoda

Posted on September 28, 2008

tim-ferriss-keynote-blogworld08

Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy Ferriss and Mike Shinoda.

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

BlogWorld08 Keynote Session Day Two Notes by Barbara Rozgonyi @wiredprworks on twitter.com

Note that I missed the start; resources included at the end to help fill in the blanks for you – and me!

self-publishing-sp will take off in a few yrs. only pr ?s sp’s need to answer for media: why now/why me @tferriss #bwe08

offline pr not comfortable w/self-publishing, his sales 50-50 on-off, won’t get on major media w/out publisher @tferriss #bwe08

@jasonanderson – everyone is important, don’t overlook anyone – updates from #bwe08 www.blogworldexpo.com

self-published authors – fastest way to get attn from publishers is to get traffic on amazon – for book sales @tferriss #bwe08

start w/a goodbandname.com – it’s that easy shinoda, as soon as you sell 20k records on ur own, labels will b knocking on ur door #bwe08

if you are a musician and you can do w/out the celebrity and the fame, there’s absolutely no reason to go w/a label shinoda #bwe08

rather than letting your audience determining your creative direction in totality, ask for feedback #bwe08

use 80/20 rule to strip out static, ultimate fulfillment comes from # difficult conversations you’re willing to have @tferriss #bwe08

write about your passion, not what you think your readers want to read @tferriss quoting Mark Cuban #bwe08

doesn’t matter how many don’t get it, matters how many people do get it @tferriss #bwe08

4 hr work week turned down 14-15 xs, tested title/subtitle on google keywords, put sample covers on books @ borders #bwe08

wasted months of time trying to pls a producer who didn’t get it, shinoda, this our song, that’s the way it’s going to be #bwe08

make sure every step of the way you’re comfortable w/what you’re doing, don’t waste time on BS that doesn’t matter – shinoda #bwe08

deliver your honest opinion, tell them what they need to hear, show your own insecurities, don’t b afraid to offend @tferriss #bwe08

marismith: GRR!…battery running out. Follow @wiredprworks @deswalsh @ryananderson @gwenbell for #bwe08 keynote

tracking @tferriss “totally analytics whore” urchin, crazy egg, but not all#s equal, measure only what matters #bwe08

user and fan is not below you-totally possible to have something better than you did come back shinoda #bwe08

sparked an internl trend w/lifestyle design, no TM so it can B part of cultural zietgiest, give ppl tools to improve ideas @tferriss #bwe08

shinoda – sparkart.com, linkinpark.com, 100M impressions from 1 widget, have to accept the fact that ppl will live video #bwe08

being nice to “unimportant” people extremely important @tferriss, event photog gave tim’s book to Ryan Seacrest – be cordial & direct #bwe08

branding: what do people associate you with? lifestyle design for @tferriss #bwe08

books: becoming a category one, 22 immutable laws of marketing, blue ocean strategy idea: create a new category #bwe08

it pays to be interested versus interesting @tferriss #bwe08

Internet Fame Panelists

Rohit Bhargava, Influential Marketing Blog, @rohitbhargava 

Timothy Ferriss, Four Hour Work Week, @tferriss 

Mike Shinoda, Linkin Park

Other places to find notes

Rich Brooks Q&A interview keynote transcipt

Miss604 reports on the Ferriss, Bhargava, Shinoda keynote

Tim Ferriss’ Intro to Keynote with Shinoda

Mike Shinoda’s BlogWorld Aftermath

0 Comments - Posted in PR Tagged with: ,

Reader Q&A | Celebrity Blogger PR: Any downsides to being “too” successful?

Posted on July 23, 2008

cafe-press-tshirt A reader writes:

Love to hear your thoughts as to why Heather Armstrong has some negative perceptions about her as alluded in the article about BlogHer and how Mommybloggers profit. [To take the focus off of Heather and her blog - www.dooce.com I'm modifying the question to: Any downsides to being "too" successful in the celebrity blogosphere?]

“Armstrong even limited her time at BlogHer because her biggest fans – other bloggers – tend to react to meeting her by publishing every detail, and sometimes those details are less than kind. ‘There are hundreds and thousands of strangers who detest me,’ Armstrong said. ‘It’s a weird reality to live with.’” – clip from the article

As far as I can see, most of the tweets during  co-speakers Heather Armstrong and Stephanie Klein BlogHer08′s closing keynote, “Living the Truman Show,” are positive.

I’m not going to make this too personal, except to say that I respect and admire Heather. I don’t read her blog regularly, but now I might: she really spoke to my artistic side. And, I loved her purple tights. Her blog logs between 5-6 million readers a month.

Now, back to the negativity . . .being a positive person this is a hard place to go, but it’s all too real to ignore.

I’ve seen this happen with not just bloggers, celebrities and every day people, but with issues, proposals and projects.

My advice? Listen to everyone, see if there’s any validity in the negativity and focus on the positive. That’s easier said than done, especially when emotions get in the way.

Let’s face it: today it’s all too easy to attack anyone and be anonymous on the Internet. Preparing for blog bullies, a BlogHerald post, counsels that meanness is bound to happen. Are you ready?

Take a look at Oprah.

Remember how much negative publicity via social media she got for endorsing Obama? How did she handle it?

She didn't. Oprah's PR firm did.

Their role model? Paris Hilton - no stranger to all kinds of publicity and commentary.

In closing, I'll let Stephanie have the last words from her post "the divine secrets of the BlogHer ’08 sisterhood“. . .

“When people in my life preface what they’re about to say with, ‘you cannot write about this on your blog,’ I pretty much always respond, ‘Don’t flatter yourself.’ You’re not that important or interesting (even if you are). It’s the one thing in life we find so hard to believe: that no one notices or pays nearly as much attention to us as we do.”

Image: Be nice to me or I'll blog about you t-shirt I got at BlogHer08 - thanks CafePress!

What do you think?

Do you plan for or anticipate "less than kind details?" Would your trade more success for more exposure - of all kinds?  

3 Comments - Posted in Blog Publicity, PR Tagged with: ,