<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Wired PR Works &#187; BWE08</title>
	<atom:link href="http://wiredprworks.com/tag/bwe08/feed/" rel="self" type="application/rss+xml" />
	<link>http://wiredprworks.com</link>
	<description>Getting Social Media, PR and Marketing to Work for You</description>
	<lastBuildDate>Wed, 09 May 2012 18:38:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>BlogWorld08 Sessions Guide &#124; Twitter Transcripts</title>
		<link>http://wiredprworks.com/social-media-marketing/blogworld08-sessions-guide-twitter-transcripts/</link>
		<comments>http://wiredprworks.com/social-media-marketing/blogworld08-sessions-guide-twitter-transcripts/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 23:12:41 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BWE08]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2008/09/29/blogworld08-sessions-guide-twitter-transcripts/</guid>
		<description><![CDATA[Thanks to all of you who asked for a copy of my tweet transcripts. Here&#8217;s the list from the 10 sessions I attended. Did you go to BlogWorld? Please share your resources with us in the comments section. State of [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F' data-shr_title='BlogWorld08+Sessions+Guide+%7C+Twitter+Transcripts'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F' data-shr_title='BlogWorld08+Sessions+Guide+%7C+Twitter+Transcripts'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-1249"></div><p>Thanks to all of you who asked for a copy of my tweet transcripts. Here&#8217;s the list from the 10 sessions I attended. Did you go to BlogWorld? Please share your resources with us in the comments section.</p>
<ol>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/26/technorati-state-of-the-blogosphere-blogworld08-twitter-updates/">State of the Blogosphere</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/26/making-money-online-tips-from-top-bloggers-blogworld08/">Making Money Online &#8211; Tips from Top Bloggers</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/23/social-media-in-the-newsroom-notes-from-blogworld08/">Social Media in the Newsroom</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/29/book-deals-corporate-sponsorships-bloggers/">Book Deals, Digital Assets and Corporate Sponsorships for Bloggers</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/29/social-media-advice/">How Not to Use Social Media</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/29/twitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08/">Twitter as Micro-Journalism: Breaking News in 140 Characters or Less</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/29/how-to-sell-direct-advertising-on-blogs-blogworld08/">How to Sell Direct Advertising on Blogs</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/29/search-engine-optimization-for-blogs-blogworld08/">Search Engine Optimization for Blogs</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/28/media-attention-internet-fame/">Parlaying Internet Fame into Media Attention</a></li>
<li><a href="http://barbararozgonyi-wiredprworks.com/2008/09/26/bloggers-and-pr-strategies-from-blogworld08/">Bloggers and PR Strategies</a></li>
</ol>
<div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:407b9238-b42c-423d-a3c7-fe4e70c968d8" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/bwe08" rel="tag">bwe08</a>,<a href="http://technorati.com/tags/make%20money%20online" rel="tag">make money online</a>,<a href="http://technorati.com/tags/social%20media%20newsroom" rel="tag">social media newsroom</a>,<a href="http://technorati.com/tags/book%20deals" rel="tag">book deals</a>,<a href="http://technorati.com/tags/twitter" rel="tag">twitter</a>,<a href="http://technorati.com/tags/microjournalism" rel="tag">microjournalism</a>,<a href="http://technorati.com/tags/direct%20advertising%20online" rel="tag">direct advertising online</a>,<a href="http://technorati.com/tags/SEO%20for%20blogs" rel="tag">SEO for blogs</a>,<a href="http://technorati.com/tags/internet%20fame" rel="tag">internet fame</a>,<a href="http://technorati.com/tags/bloggers%20and%20pr" rel="tag">bloggers and pr</a></div>
<div class="shr-publisher-1249"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F' data-shr_title='BlogWorld08+Sessions+Guide+%7C+Twitter+Transcripts'></a><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F' data-shr_title='BlogWorld08+Sessions+Guide+%7C+Twitter+Transcripts'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fblogworld08-sessions-guide-twitter-transcripts%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://wiredprworks.com/social-media-marketing/blogworld08-sessions-guide-twitter-transcripts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Book Deals, Digital Assets, Corporate Sponsorships for Bloggers &#124; BlogWorld08</title>
		<link>http://wiredprworks.com/branding/blog-publicity/book-deals-corporate-sponsorships-bloggers/</link>
		<comments>http://wiredprworks.com/branding/blog-publicity/book-deals-corporate-sponsorships-bloggers/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 17:45:16 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Blog Publicity]]></category>
		<category><![CDATA[Books and Authors]]></category>
		<category><![CDATA[BWE08]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2008/09/29/book-deals-corporate-sponsorships-bloggers/</guid>
		<description><![CDATA[Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Book Deals, Digital Assets And Corporate Sponsorships with [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F' data-shr_title='Book+Deals%2C+Digital+Assets%2C+Corporate+Sponsorships+for+Bloggers+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F' data-shr_title='Book+Deals%2C+Digital+Assets%2C+Corporate+Sponsorships+for+Bloggers+%7C+BlogWorld08'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-1242"></div><p>Interested in what happened at <a href="http://www.blogworldexpo.com">BlogWorld?</a> During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers <b><a href="http://eventcosm.com/event/BlogWorldExpo-2008/U307/">Book Deals, Digital Assets And Corporate Sponsorships</a> </b>with <a href="http://eventcosm.com/person/Prince-Campbell/">Prince Campbell</a>, <a href="http://eventcosm.com/person/Jonathan-Fields/">Jonathan Fields</a> and <a href="http://eventcosm.com/person/Geoff-Nelson/">Geoff Nelson</a>.</p>
<p>You’ll find <a href="http://barbararozgonyi-wiredprworks.com/bwe08">all of my BlogWorld08 twoverage [tweet +coverage] here.</a></p>
<p>Thanks to those of you who asked me to share these updates. </p>
<p>Reader’s Guide: Each line represents a live update made on <a href="http://www.twitter.com/wiredprworks">@wiredprworks on twitter.com</a>. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.  </p>
<p>Did you go to BlogWorld? Please share your takeaways and resources in the comments section. </p>
<p>I walked in late to this session &#8211; too many people to talk to in the hallways. Other places to find more detail</p>
<p><a href="http://www.doitmyselfblog.com/2008/live-from-blogworld-final-day/">Glenda&#8217;s recap of day two sessions covers major points from several sessions, including book deals, digital assets and corporate sponsorships</a></p>
<p><a href="http://ducksnorts.com/blog/2008/09/blog-world-and-new-media-expo-2008-recap.html">Ducksnorts, a sports blogger, summed up blog and book marketability highlights</a>: &#8220;The panelists focused on the importance of marketability, with the two big lessons here being that price is all about perceived value and that you always want to keep your end game in mind, ensuring that everything you’re doing is pulling you in that direction.&#8221;</p>
<p><strong>Book Deals, Digital Assets and Corporate Sponsorships for Bloggers Session Transcription by Barbara Rozgonyi @wiredprworks on twitter.com</strong></p>
<p><a href="http://www.twitter.com/retheauditors">retheauditors</a>: Will work on that. RT @wiredprworks @lizstrauss to get published need a marketable manuscript and be someone who&#8217;s easy to work with #bwe08</p>
<p>@lizstrauss to get published need a marketable manuscript and have to be someone who&#8217;s easy to work with #deals, #bwe08</p>
<p>how big of a platform do you need? depends, smaller pubs, smaller platform #deals, #bwe08</p>
<p>you need to know what your endgame is, make sure everything you are doing is headed in that direction #deals #bwe08</p>
<p>RT thanks DaveTaylor @wiredprworks psssst Peter Shankman&#8217;s Twitter Id is @skydiver <img src='http://wiredprworks.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  #bwe08 </p>
<p>RETWEET @suziecheel 2pm Launch of my book &#8220;emergings- a meditation on the emotions of change&#8221; by @lizstrauss @photrade booth 510 at #BWE08</p>
<p><a href="http://www.twitter.com/shannonrenee">ShannonRenee</a>: Retweeting @wiredprworks: follow session updates http://tinyurl.com/3emc8m (expand) #bwe08</p>
<p>if you want to speak at a conference, propose the whole package, not just a session @lizstrauss #deals, #bwe08</p>
<p>might take 6-7 tries to get past gatekeeper to get corporate sponsorships #deals #bwe08</p>
<p>people talk about corporate stuff, but it&#8217;s really all about relationships #deals, #bwe08</p>
<p>follow session updates http://tinyurl.com/3emc8m (expand) #bwe08</p>
<p>couple of ways to approach radio, radio and tv internet report rtir.com?, HARO @petershankman, set up sattelite radio tour #deals #bwe08</p>
<p><a href="http://www.twitter.com/shannonrenee">ShannonRenee:</a> Retweeting @wiredprworks: we leave a footprint that lasts forever online &#8211; get it out there and comment on company blogs #bwe08</p>
<p>we leave a footprint that lasts forever online &#8211; get it out there and comment on company blogs #bwe08</p>
<p>@jetblue has a dedicate community manager, his job is to check out twitter, use the places that you use to reach out #bwe08</p>
<p>if you have an audience and what you&#8217;re saying is what people are interested in, they/companies will come to you #bwe08</p>
<p>call companies and say I blog alot about this &#8211; how can we work together? #bwe08</p>
<p>in digital assets sessions, this is where real $ is, facebook session too full to get into s/b in here #bwe08</p>
<p><em>Book Deals Panelists</em></p>
<p><a href="http://successful-blog.com">Liz Strauss</a>, <a href="http://www.twitter.com/lizstrauss">@lizstrauss</a></p>
<p>Prince Campbell</p>
<p><a href="http://jonathanfields.com/">Jonathon Fields</a>, <a href="http://www.twitter.com/jonathofields">@jonathonfields</a></p>
<p>Geoff Nelson</p>
<div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:7f154e20-6021-4823-b8af-d2e335d2adac" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/book%20deals" rel="tag">book deals</a>,<a href="http://technorati.com/tags/digital%20assets" rel="tag">digital assets</a>,<a href="http://technorati.com/tags/corporate%20sponsorships" rel="tag">corporate sponsorships</a>,<a href="http://technorati.com/tags/blogs" rel="tag">blogs</a>,<a href="http://technorati.com/tags/Jonathon%20Fields" rel="tag">Jonathon Fields</a>,<a href="http://technorati.com/tags/Liz%20Strauss" rel="tag">Liz Strauss</a></div>
<div class="shr-publisher-1242"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F' data-shr_title='Book+Deals%2C+Digital+Assets%2C+Corporate+Sponsorships+for+Bloggers+%7C+BlogWorld08'></a><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F' data-shr_title='Book+Deals%2C+Digital+Assets%2C+Corporate+Sponsorships+for+Bloggers+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fbranding%2Fblog-publicity%2Fbook-deals-corporate-sponsorships-bloggers%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://wiredprworks.com/branding/blog-publicity/book-deals-corporate-sponsorships-bloggers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Not to Use Social Media &#124; BlogWorld08</title>
		<link>http://wiredprworks.com/social-media-marketing/social-media-advice/</link>
		<comments>http://wiredprworks.com/social-media-marketing/social-media-advice/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:59:54 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BWE08]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2008/09/29/social-media-advice/</guid>
		<description><![CDATA[Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Avoiding Disaster: How Not to Use Social Media with [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F' data-shr_title='How+Not+to+Use+Social+Media+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F' data-shr_title='How+Not+to+Use+Social+Media+%7C+BlogWorld08'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-1245"></div><p><a href="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/social-media-blogworld08.jpg"><img style="border-right: 0px; border-top: 0px; margin: 0px 15px 10px 0px; border-left: 0px; border-bottom: 0px" height="150" alt="social-media-blogworld08" src="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/social-media-blogworld08-thumb.jpg" width="260" align="left" border="0" /></a> Interested in what happened at <a href="http://www.blogworldexpo.com">BlogWorld?</a> During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers <b><a href="http://eventcosm.com/event/BlogWorldExpo-2008/U403/">Avoiding Disaster: How Not to Use Social Media</a> </b>with <a href="http://eventcosm.com/person/Jason-Falls/">Jason Falls</a>, <a href="http://eventcosm.com/person/Lee-LeFever/">Lee LeFever</a>, <a href="http://eventcosm.com/person/Patrick-O-Keefe/">Patrick O&#8217;Keefe</a> &#8211; Patrick O&#8217;Keefe, ManagingCommunities.com, Bad Boy Blog (Editor/Blogger), YanksBlog.com (Editor/Blogger) and <a href="http://eventcosm.com/person/Darren-Rowse/">Darren Rowse</a> &#8211; Digital Photography School (Editor), ProBlogger (Editor).</p>
<p>You’ll find <a href="http://barbararozgonyi-wiredprworks.com/bwe08">all of my BlogWorld08 twoverage [tweet +coverage] here.</a></p>
<p>Thanks to those of you who asked me to share these updates. </p>
<p>Reader’s Guide: Each line represents a live update made on <a href="http://www.twitter.com/wiredprworks">@wiredprworks on twitter.com</a>. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.  </p>
<p>Did you go to BlogWorld? Please share your takeaways and resources in the comments section. </p>
<p><strong>How Not to Use Social Media BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com</strong></p>
<p>blog directories about communities @jasonfalls, wordpress lets you ping blog directories #bwe08</p>
<p>much rather write quality content than trolling for submission in blog directories @problogger #bwe08</p>
<p>quality of comments lower on @problogger than early days, rather have 400 readers on topic/target than 40K just flying through #bwe08</p>
<p>think twice about tweeting from a bar in Vegas-even if you think it will be really funny @jasonfalls #bwe08</p>
<p>take out a youtube video &#038; that breaks all blogs w/the video, have to contact all bloggers lesso: be accurate 1st time @leelefever #bwe08</p>
<p>mistakes: past when you&#8217;re angry, go for a walk first, don&#8217;t damage someone else&#8217;s reputation #bwe08</p>
<p>bloggers: need to create a set of rules for pr ppl that want to pitch you: example how to pitch sme on @jasonfalls blog #bwe08</p>
<p>want the rules to be there, ppl should have content and be able to use it #bwe08</p>
<p>linkbait-any content that gets passed around, write a useful resource, creating useful content in ppl&#8217;s lives: news, ed, etc. #bwe08</p>
<p>email new commenters, give readers jobs when you&#8217;re away, those ppl take a step 2u, u step back to them #bwe08</p>
<p>content is the main part of any community, wordpress makes you pretty good on seo, love your readers to death #bwe08</p>
<p>outreach crosses a line when you take someone else&#8217;s space and try to use it @ifroggy #bwe08</p>
<p>our job is to make businesses better, take know-how &#038; pass it on #bwe08</p>
<p>start having conversations and get feedback from ees, make sure ee has a genuine interest &#8211; @zappos trains ees on twitter #bwe08</p>
<p>every ee is a connection pt to the brand/powerful mktg tool, have to teach them how to behave.communicate #bwe08</p>
<p>it&#8217;s about discerning and setting boundaries, greasing of the wheels that goes along w.being personal @ leelefever #bwe08</p>
<p>theory is: don&#8217;t mix personal/business @problogger, twittering about life makes business connections #bwe08</p>
<p>easy to do social marketing &#8211; take off mktg/pr and be a human being and have a conversation, be relevant &#038; be trusted @jasonfalls #bwe08</p>
<p>blogs: advertisers don&#8217;t want to spend on spammers $ #bwe08</p>
<p>ppl do have this natural inclination to watch corporations for mistakes, tidal wave of bad PR @leelefever #bwe08</p>
<p>over 5,000 marketing messages/day some surveys up to 13,000, social media growing b/c human beings talking to human beings #bwe08</p>
<p>if you have a new product/resource no one will care if your reputation=spammer, ppl don&#8217;t want to spend $ on you #bwe08</p>
<p>walmart fake blogs &#8211; still has a hard time from coming out from that reputation, hard to shake spammer/nuisance persona #bwe08</p>
<p>be careful about paying ppl for &#8220;social media outreach&#8221; w/spammy tactics, will end up biting you @ifroggy #bwe08</p>
<p>when you associate w/respectable ppl, you&#8217;ll be looked at in the light, stick w/good ppl @ifroggy #bwe08</p>
<p>4 ways to react to negativity: 1 respond privately/2 publicly,3 ignore,4 other people will defend you @problogger #bwe08</p>
<p>when you move to air dirty laundry, everyone gets dirty, best to stay professional @ifroggy #bwe08</p>
<p>spirits case study re: friendly competition, encouraged everyone to visit competition to learn more vs. complete advertising #bwe08</p>
<p>example: canadian club FB app upload pic of dad, found FB club, talked to admin, addressed risk for under 18 shut down site #bwe08</p>
<p>have convos w/legal counsel @jasonfalls, their job is 2 min risk,don&#8217;t have 2 have permission 2 link 2 someone, legal there 2 say yes #bwe08</p>
<p>creative commons makes very clear what rules are @leelefever, attribute common craft, communicate rules so they can share #bwe08</p>
<p>think about what is appropriate use of content and how will they share, tell them the rules, find ways, ambiguity is bad, rules good #bwe08</p>
<p>audio, video property rights content wouldn&#8217;t be popular if not sharable #bwe08</p>
<p>add value in one place and others will promote you find you, not pushing messages, but pushing value contributions #bwe08</p>
<p>ambassadors will set the tone, really about observing and doing what they do #bwe08</p>
<p>4 days ago · Reply · View Tweet</p>
<p>about learning the culture and looking for key individuals @problogger #bwe08</p>
<p>have to learn the language of the place, find a local to work with @problogger, found the lady plurkers to see how they use #bwe08</p>
<p>@coachdeb talks about tribal mktg, assimilating in the community Jane Goodall, have to know rules lot of differences #bwe08</p>
<p>you need to be honest/transparent @jasonfalls, sig on forums says: I work for co, not here to sell anything, builds cred #bwe08</p>
<p>@problgger, one of the best ways is to tell a story, show people how you come up with an idea #bwe08</p>
<p>Ifroggy &#8211; info-tisements, adver-questions, take off mtg/sales hat, be a human you could get thrown out a community #bwe08</p>
<p>@problogger uses sm for: branding, research, traffic, deepening relationships #bwe08</p>
<p>how not to use social media inspired by @emom! #bwe08</p>
<p><em>Avoiding Social Media Disasters Panel</em></p>
<p><a href="http://www.problogger.com">Darren Rowse, Problogger,</a> <a href="http://www.twitter.com/problogger">@problogger</a></p>
<p><a href="http://www.socialmediaexplorer.com">Jason Falls, Social Media Explorer</a>, <a href="http://www.twitter.com/jasonfalls">@jasonfalls</a></p>
<p><a href="http://www.managingcommunities.com">Patrick O&#8217;Keefe, Managing Communities</a> , <a href="http://www.twitter.com/ifroggy">@ifroggy</a></p>
<p><a href="http://www.commoncraft.com">Lee LeFever, CommonCraft,</a> <a href="www.twiiter.com/leelefever">@leelefever</a></p>
<div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ed183237-a733-4804-bef9-40e91b2fbbee" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/Social%20Media" rel="tag">Social Media</a>,<a href="http://technorati.com/tags/bwe08" rel="tag">bwe08</a>,<a href="http://technorati.com/tags/Darren%20Rowse" rel="tag">Darren Rowse</a>,<a href="http://technorati.com/tags/Lee%20Le%20Fever" rel="tag">Lee Le Fever</a>,<a href="http://technorati.com/tags/Patrick%20O'Keefe" rel="tag">Patrick O&#8217;Keefe</a>,<a href="http://technorati.com/tags/Jason%20Falls" rel="tag">Jason Falls</a></div>
<div class="shr-publisher-1245"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F' data-shr_title='How+Not+to+Use+Social+Media+%7C+BlogWorld08'></a><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F' data-shr_title='How+Not+to+Use+Social+Media+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Fsocial-media-advice%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://wiredprworks.com/social-media-marketing/social-media-advice/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Twitter as Micro-Journalism: Breaking News in 140 Characters or Less &#124; BlogWorld08</title>
		<link>http://wiredprworks.com/social-media-marketing/twitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08/</link>
		<comments>http://wiredprworks.com/social-media-marketing/twitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 15:47:36 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BWE08]]></category>
		<category><![CDATA[Microjournalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2008/09/29/twitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08/</guid>
		<description><![CDATA[Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers  Microjournalism: Breaking News in 140 Words or Less [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F' data-shr_title='Twitter+as+Micro-Journalism%3A+Breaking+News+in+140+Characters+or+Less+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F' data-shr_title='Twitter+as+Micro-Journalism%3A+Breaking+News+in+140+Characters+or+Less+%7C+BlogWorld08'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-1241"></div><p><img style="border-right: 0px; border-top: 0px; margin: 0px 10px 10px 0px; border-left: 0px; border-bottom: 0px" height="200" alt="microblogging-bwe08" src="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/microblogging-bwe08.jpg" width="260" align="left" border="0" /></p>
<p>Interested in what happened at <a href="http://www.blogworldexpo.com">BlogWorld?</a> During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers  <b><a href="http://eventcosm.com/event/BlogWorldExpo-2008/S407/">Microjournalism: Breaking News in 140 Words or Less</a> with </b><a href="http://eventcosm.com/person/Laura-Fitton/">Laura Fitton</a> @pistachio;  <a href="http://eventcosm.com/person/Robert-Scoble/">Robert Scoble</a> @scobleizer and <a href="http://eventcosm.com/person/Doc-Searls/">Doc Searls</a> @dsearls.</p>
<p>For more background, read how <a href="blogs.law.harvard.edu/doc/2008/09/26/the-live-web/">Doc Searls defines the live web</a>.</p>
<p>You&#8217;ll find <a href="http://barbararozgonyi-wiredprworks.com/bwe08">all of my BlogWorld08 twoverage [tweet +coverage] here.</a></p>
<p>Thanks to those of you who asked me to share these updates.</p>
<p>Reader&#8217;s Guide: Each line represents a live update made on <a href="http://www.twitter.com/wiredprworks">@wiredprworks on twitter.com</a>. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.</p>
<p>Did you go to BlogWorld? Please share your takeaways and resources in the comments section.</p>
<p><strong>Microjournalism: Breaking News in 140 Words [Characters?] or Less session notes by Barbara Rozgonyi @wiredprworks on twitter.com</strong></p>
<p><a href="http://www.twitter.com/ccseed">CCSeed</a>: RT @wiredprworks the net is actually a copy machine-off the record is never off the record #bwe08(cool if people honor the creative commons)</p>
<p><a href="http://www.twitter.com/ccseed">CCSeed</a>: @wiredprworks your tweet stream from #bwe08 rocks!</p>
<p>blogging takes me hours, the microblogging I&#8217;m doing is a byproduct of living &#8211; @pistachio #bwe08</p>
<p>the net is actually a copy machine &#8211; off the record is never off the record #bwe08</p>
<p>everybody has to adopt their own personal style,@pistachio tends to default to off the record &#038; asks permission #bwe08</p>
<p>@scobleizer hung around w/John Edwards 18 hours a day, there&#8217;s always a story behind what you&#8217;re seeing ? what&#8217;s being presented #bwe08</p>
<p>as attention and activity data get aggregated over systems we&#8217;ll start seeing authority peaks coming up @pistachio #bwe08</p>
<p>friends in Google reader didn&#8217;t exist a year ago, news quality is much higher , building a community of news editors @scobleizer #bwe08</p>
<p>@scobleizer has about 1000 people reporting their Google reader items, 800 items from last night #bwe08</p>
<p>what is the orgasm for journalism? that&#8217;s what the industry needs to learn to grow and thrive @pistachio #bwe08</p>
<p>phone is one of the best conversation devices ever made,@scobleizer putting phone # on blog 1 of the best decisions he ever made #bwe08</p>
<p>correct things that are wrong, but don&#8217;t work too hard to correct them @pistachio #bwe08</p>
<p>@pistachio, anything negative that people are throwing about you is about them, not about you &#8211; wish them peace #bwe08</p>
<p>@coachdeb-the more popular you get, the more it&#8217;s [negativity] likely to happen #bwe08</p>
<p>@scobleizer countering negativity, let work speak for itself, engage when people are rational, thicker skin, most people like you #bwe08</p>
<p>@coachdeb asking to how to handle gossip, trolls, nasty people? #bwe08</p>
<p>fundamental paranoia of companies re: twitter/live video slow to change, Not all- @pistachio working with Ford #bwe08</p>
<p><a href="http://www.twitter.com/trishussey">trishussey</a>: Retweet @wiredprworks: fact-checking built into twittter, but what happens when it goes mainstream? #bwe08</p>
<p>@scobleizer wants to add metadata to people in his social network-starting to build his own folders, but can&#8217;t share it now #bwe08</p>
<p>fact-checking built into twittter, but what happens when it goes mainstream? #bwe08</p>
<p>@scoblizer showing his friend feed, http://friendfeed.com/scobleizer #bwe08</p>
<p>&#8220;journalism&#8221; is condition, msm not that objective &#038; not always right, we&#8217;re in a good position to reinvent journalism @dsearls #bwe08</p>
<p>@sandiegofire twitter stream adopted by npr in san diego brought joined web=real estate, live web=publishing #bwe08</p>
<p>twittervision shows tweets in real time around the world #bwe08</p>
<p>@scobleizer &#8211; opened some new twitter identities to see what it would be like to not have any friends #bwe08</p>
<p>we don&#8217;t yet know what people will do once they have these tools @pistachio, #bwe08 we will behave better, will culture change?</p>
<p>@ricksanchezcnn &#8211; using twitter on CNN #bwe08</p>
<p>news spreading through participation by others, centralization of news is now gone #bwe08</p>
<p>in micro-blogging session with <a href="http://www.twitter.com/pistachio">@pistachio</a>, @<a href="http://www.twitter.com/scobleizer">scobleizer</a>, <a href="http://www.twitter.com/dsearls">@dsearls</a></p>
<p> </p>
<p><div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:d89e14a8-8dc8-4060-852f-540a5333a8fe" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/twitter" rel="tag">twitter</a>,<a href="http://technorati.com/tags/microjournalism" rel="tag">microjournalism</a>,<a href="http://technorati.com/tags/pistachio" rel="tag">pistachio</a>,<a href="http://technorati.com/tags/scobleizer" rel="tag">scobleizer</a>,<a href="http://technorati.com/tags/dsearls" rel="tag">dsearls</a>,<a href="http://technorati.com/tags/bwe08" rel="tag">bwe08</a></div></p>
<div class="shr-publisher-1241"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F' data-shr_title='Twitter+as+Micro-Journalism%3A+Breaking+News+in+140+Characters+or+Less+%7C+BlogWorld08'></a><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F' data-shr_title='Twitter+as+Micro-Journalism%3A+Breaking+News+in+140+Characters+or+Less+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fsocial-media-marketing%2Ftwitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://wiredprworks.com/social-media-marketing/twitter-as-micro-journalism-breaking-news-in-140-characters-or-less-blogworld08/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Sell Direct Advertising on Blogs &#124; BlogWorld08</title>
		<link>http://wiredprworks.com/marketing/marketing-blog/how-to-sell-direct-advertising-on-blogs-blogworld08/</link>
		<comments>http://wiredprworks.com/marketing/marketing-blog/how-to-sell-direct-advertising-on-blogs-blogworld08/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 15:35:06 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Marketing Blog]]></category>
		<category><![CDATA[Blog Ads]]></category>
		<category><![CDATA[BWE08]]></category>

		<guid isPermaLink="false">http://barbararozgonyi-wiredprworks.com/2008/09/29/how-to-sell-direct-advertising-on-blogs-blogworld08/</guid>
		<description><![CDATA[Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers How to Sell Direct Advertising on Your Blog with Steve [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F' data-shr_title='How+to+Sell+Direct+Advertising+on+Blogs+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F'></a><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F' data-shr_title='How+to+Sell+Direct+Advertising+on+Blogs+%7C+BlogWorld08'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><div class="shr-publisher-1236"></div><p><a href="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/sell-ads-blogs-panel-bwe08.jpg"><img style="border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 10px 10px 0px; border-right-width: 0px" height="171" alt="sell-ads-blogs-panel-bwe08" src="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/sell-ads-blogs-panel-bwe08-thumb.jpg" width="260" align="left" border="0" /></a> </p>
<p>Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers How to Sell Direct Advertising on Your Blog with <a href="http://eventcosm.com/person/Steve-Hall/">Steve Hall</a>, <a href="http://eventcosm.com/person/David-Peralty/">David Peralty</a>, <a href="http://eventcosm.com/person/Wendy-Piersall/">Wendy Piersall</a>, <a href="http://eventcosm.com/person/Dave-Taylor/">Dave Taylor</a> and <a href="http://eventcosm.com/person/Lynn-Truong/">Lynn Truong</a>.</p>
<p>You&#8217;ll find <a href="http://barbararozgonyi-wiredprworks.com/bwe08">all of my BlogWorld08 twoverage [tweet +coverage] here.</a></p>
<p>Thanks to those of you who asked me to share these updates.</p>
<p>Reader&#8217;s Guide: Each line represents a live update made on <a href="http://www.twitter.com/wiredprworks">@wiredprworks on twitter.com</a>. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.</p>
<p>Did you go to BlogWorld? Please share your takeaways and resources in the comments section.</p>
<p>During the session, <a href="http://www.clikcnewz.com">Lynn Terry of Clicknewz</a> captured the video of <a href="http://www.askdavetaylor.com">Dave Taylor of Ask Dave Taylor</a> talking about ad sales. Visit Lynn&#8217;s blog to read her <a href="http://www.clicknewz.com/1703/selling-ad-space/">ad sales for bloggers session recap</a>. </p>
<div class="wlWriterSmartContent" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:73805cf9-a079-4a91-8262-d0d130d82056" style="padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px">
<div id="60a0fa0f-0998-4859-b081-9d79077a8584" style="margin: 0px; padding: 0px; display: inline;">
<div><a href="http://www.youtube.com/watch?v=vh4LcmZ2IIk&#038;hl=en&#038;fs=1" target="_new"><img src="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/09/videob554e86eea32.jpg" galleryimg="no" onload="var downlevelDiv = document.getElementById('60a0fa0f-0998-4859-b081-9d79077a8584'); downlevelDiv.innerHTML = "&lt;div&gt;&lt;object width=\"425\" height=\"355\"&gt;&lt;param name=\"movie\" value=\"http://www.youtube.com/v/vh4LcmZ2IIk&#038;hl=en&#038;fs=1\"&gt;&lt;\/param&gt;&lt;param name=\"wmode\" value=\"transparent\"&gt;&lt;\/param&gt;&lt;embed src=\"http://www.youtube.com/v/vh4LcmZ2IIk&#038;hl=en&#038;fs=1\" type=\"application/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"355\"&gt;&lt;\/embed&gt;&lt;\/object&gt;&lt;\/div&gt;";" alt=""/></a></div>
</div>
</div>
<p> </p>
<p>Want to see more video? Watch <a href="http://www.sparkplugging.com">Wendy Piersall</a> of <a href="http://www.sparkplugging.com/media/an-interview-with-dave-taylor-on-how-to-sell-advertising/">Sparkplugging.com interview Dave Taylor on how to sell blog advertising</a>. </p>
<p><strong>How to Sell Direct Advertising on Blogs BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com</strong></p>
<p>ask: what would have to happen in order for you to advertise with me? if advertiser rejects you @emom #bwe08 </p>
<p>•</p>
<p>text link ads &#8211; don&#8217;t do it!!!! #bwe08 </p>
<p>•</p>
<p>@Ribeezie &#8211; sharing all my #bwe08 tweets/notes here: http://tinyurl.com/4gynkh (expand ) <img src='http://wiredprworks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p>•</p>
<p><a href="http://www.twitter.com/suziecheel">suziecheel</a>: Retweet @wiredprworks: oiopublisher $37 WP plugin makes ads easy #bwe08 @johnchow recommened this yesterday sounds good </p>
<p>•</p>
<p>sometimes advertisers don&#8217;t care about stats, heard 5K/day, but cheesehead sold site for $100k w/100 visitors/day @emom #bwe08 </p>
<p>•</p>
<p>the question is never how much something costs, it&#8217;s always how much it&#8217;s worth and what you offer @davetaylor #bwe08 </p>
<p>•</p>
<p>read 2-3 others blogs in your area bigger than you, pick up the ads and call their advertisers, prove you&#8217;re better @stevehall #bwe08 </p>
<p>•</p>
<p>oiopublisher $37 WP plugin makes ads easy #bwe08 </p>
<p>•</p>
<p>today&#8217;s theme is laziness : ) ads #bwe08 </p>
<p>•</p>
<p>make it as brain dead easy as possible for advertisers to buy from you @emom #bwe08 </p>
<p>•</p>
<p>@emom blogosphere is co-opition not competition #bwe08 </p>
<p>•</p>
<p>publishing google analytics gives information to competitors,think about the trade-offs, fill out a form for a rate card @davetaylor #bwe08 </p>
<p>•</p>
<p><a href="http://www.twitter.com/kimdushinski">KimDushinski</a>: This panel on selling ads is awesome. I&#8217;m tootired to tweet it. But @MariSmith @wiredprworks and @lynnterry still going strong. #bwe08 </p>
<p>•</p>
<p>action steps: google adsense code, explore ad networks rubicon, put rate card on site-have info there, quantcast #bwe08 </p>
<p>•</p>
<p>@davetaylor likes to go to consumer electronics trade shows, it&#8217;s about building an audience #bwe08 </p>
<p>•</p>
<p>we should all go to affiliate summit for ways to monetize @stevehall #bwe08 </p>
<p>•</p>
<p>created a whole new blog network to get ppl taking about epson @emom, #bwe08, found a content partner that ppl can believe in </p>
<p>•</p>
<p>@emom is here w/whole team thanks to epson, went to a conference &#038; made a connection at blogher #bwe08 </p>
<p>•</p>
<p>allocate boxes on your site for banner ads, never have a space available sign on your blog @davetaylor #bwe08 </p>
<p>•</p>
<p>@davetaylor does well w/google adsense, focus on getting out there &#038; building what you want to create, then do something alternative #bwe08 </p>
<p>•</p>
<p>establish yourself as the expert, engage in the community, you want to become the go-to person @stevehall #bwe08 </p>
<p>•</p>
<p>go out there and ask for what you want David Peralty @bwe08 </p>
<p>•</p>
<p>ask ads for goals, budgets, time frame-not just ad sheet, better way to close the deal #bwe08 </p>
<p>•</p>
<p>key idea, you can say where you want your blog to go, position yourself as a blogger in a space, then pitch cos @davetaylor #bwe08 </p>
<p>•</p>
<p>carve out a tone and editorial voice @stevehall #bwe08 </p>
<p>•</p>
<p>need to differentiate who your readers are for advertisers #bwe08 </p>
<p>•</p>
<p>way easier to get approval for a $20K buy than a $1k buy #bwe08 </p>
<p>•</p>
<p>lazy man&#8217;s guide to ad sales: set a price, 3 month min, don&#8217;t sell your soul @davetaylor #bwe08 </p>
<p>•</p>
<p>@davetaylor sends companies #s from Google Analytics, ads pay a 3 mo min, not asking a huge amt #bwe08 </p>
<p>•</p>
<p>you want to go beyond display advertising into partnerships #bwe08 </p>
<p>•</p>
<p>synovate conference for startups, Lynn Truong went as press, gave them their media kit for wisebread, 50% clients #bwe08 </p>
<p>•</p>
<p>find a professional to sell ads for you #bwe08 </p>
<p>•</p>
<p>@stevehall do a readership study, define by age, sex, buyer preferences #bwe08 </p>
<p>•</p>
<p>have to make sure you&#8217;re measuring clicks and tracking, great for helping you sell ads later on, 9/10 advertisers will not track #bwe08 </p>
<p>•</p>
<p>wiredprworks: in ad sales session @emom leading ros=run of site #bwe08 </p>
<p><em></em></p>
<p><em>Ad Sales for Bloggers Panelists</em></p>
<p><a href="http://www.adrants.com">Steve Hall</a>, <a href="http://www.twitter.com/stevehall">@stevehall</a></p>
<p><a href="http://www.askdavetaylor.com">Dave Taylor</a>, <a href="http://www.twitter.com/davetaylor">@davetaylor</a></p>
<p><a href="http://www.sparkplugging.com">Wendy Piersall</a>, <a href="http://www.twitter.com/emom">@emom</a></p>
<p><a href="http://www.davidcubed.com">David Peralty</a>, <a href="http://www.twitter.com/davidcubed">@davidcubed</a></p>
<p><a href="http://www.wisebread.com">Lynn Truong</a>, <a href="http://www.twitter.com/wisebread">@wisebread</a></p>
<p> </p>
<div class="wlWriterSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:ead5e9cb-5545-476a-a0f4-404c103b4181" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/blog%20ads" rel="tag">blog ads</a>,<a href="http://technorati.com/tags/bwe08" rel="tag">bwe08</a>,<a href="http://technorati.com/tags/Wendy%20Piersall" rel="tag">Wendy Piersall</a>,<a href="http://technorati.com/tags/Dave%20Taylor" rel="tag">Dave Taylor</a>,<a href="http://technorati.com/tags/Steve%20Hall" rel="tag">Steve Hall</a>,<a href="http://technorati.com/tags/Dave%20Peralty" rel="tag">Dave Peralty</a>,<a href="http://technorati.com/tags/Lynn%20Truong" rel="tag">Lynn Truong</a></div>
<div class="shr-publisher-1236"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-googleplusone' data-shr_size='medium' data-shr_count='true' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F' data-shr_title='How+to+Sell+Direct+Advertising+on+Blogs+%7C+BlogWorld08'></a><a class='shareaholic-fblike' data-shr_layout='button_count' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F' data-shr_title='How+to+Sell+Direct+Advertising+on+Blogs+%7C+BlogWorld08'></a><a class='shareaholic-fbsend' data-shr_href='http%3A%2F%2Fwiredprworks.com%2Fmarketing%2Fmarketing-blog%2Fhow-to-sell-direct-advertising-on-blogs-blogworld08%2F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://wiredprworks.com/marketing/marketing-blog/how-to-sell-direct-advertising-on-blogs-blogworld08/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

