Tag Archives : BtoB Social Media


BtoB versus BtoC Social Media and Direct Marketing

Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often overlooked. With the rush into […]