Tag Archives : Branding


Hijacker Awareness Alert for Brands and Creative Work

The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered […]

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Social Networking Personality Advice for Authentic Bobcats

Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched a rerun of this Saturday […]

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