Online you can be anyone you want to be. Not that you should, but you can.

While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online.

Over the weekend, I watched a rerun of this Saturday Night Live skit with Christopher Walken and Tim Meadows. Called “The Census Taker,” Walken answers questions about his life like . . . number …

Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an article about branding methods, updated to merge with today’s contemporary takes.

Ten Branding Methods: Butterflies and Rainbows Optional

by Barbara Rozgonyi, founder of CoryWest Media, LLC

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