The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered […]
Mark Ragan talks about the brand journalism concept at Social Media Club Chicago.
Online you can be anyone you want to be. Not that you should, but you can. While we would never, ever recommend our clients create even a slightly fictitious persona, some people can and do make things up every day in real life and online. Over the weekend, I watched a rerun of this Saturday […]
Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an article about branding methods, updated […]