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Posts tagged: Books and Authors

Simpleology | The Simple Science of Getting What You Want | Take Action Tracker

Okay, so this has nothing to do with PR. Well, maybe it does. . .

Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want

Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . .

Mark Joyner is the creator of Simpelology and a best-selling author. Joyner was among the first to introduce the ebook concept with Search Engine Tactics, resulting in over 1,000,000 downloads. A prolific writer, Joyner’s recently published works include The Irresistible Offer: how to sell your product or service in 3 seconds or less and The Great Formula: for creating maximum profit with minimal effort.

Go to the Simpleology book site to watch the promo trailer. Sign up for Simpleology for free.

I have to tell you that I owe Mark Joyner more than a simple testimonial about Simpleology. I owe him my cat’s life – and a few other less precious, but maybe more momentous, accomplishments.

In August 2005, I bought into Simpleology for $97. At that time, I bought almost any product that was $99 or less. Whether I used it or not is another story. I not only bought into Simpleology, I used it – every day.

At the same time, I entered into a relationship – one with a professional coach.

Using Simpleology to keep me on track made my results not just good, but astounding. All of a sudden, I made major progress not in small leaps, but major bounds – sometimes in a few hours.

Simpleology is simplistic, basic and fundamental. Yet it’s intriguing enough to keep a 10 and a 13 year old boy engaged. That’s what I found in my high-performance tests with my sons. I read them the workbook and they did the exercises.

Have YOU ever tried to talk a glass of water into flowing magically into your mouth or cut open a box of cereal with a spoon? Well, neither had they.

Although they found the premise completely ridiculous, they got the concept. The only reason I tried it with them is because Mark hinted that he would develop a product for kids at some time. Now’s the time.

This course is dosed out in swallowable spoonfuls. So, you take the time you need to focus every day. And, over time you hone in on how to manage your money, tune into your energy and turbocharge your entrepreneurism.

“Remember Mom, ‘Relentless Focused Action,’” each one of my three kids chimed in at me at some of my lower moments.

While this course can transform your life and make massive action seem like a flick of a finger, can it really perform miracles?

For me, yes. . .

When I wrote that my short-term goal was to help my cat recover from severe complications to a bite wound and I realized the only action I could take was to visit her in the animal hospital, I still imagined that she would be soon be purring on my lap while I typed. Even when the vet called to say it was time to put her to sleep, I still imagined a healthy cat. I told my friends that I was approaching this situation with “relentless focused action.”

Because this is a blog post, I’ll cut to the happy ending. Pepper survived a killer high fever, a radical skin removal and an extreme skin graft. I really don’t think she’d be alive if I hadn’t stayed true to the course and taken relentless focused action every day.

Did I do the surgery? No, but I encouraged the first surgeon to take a radical approach. And, I gave the vet phone numbers of major university vet schools to find out who in the area could perform the second surgery. Thanks to relentless focused action I now have a happy cat snoozing on my bed.

Public relations often requires agility, precision and perhaps some radical surgery. Staying focused and walking a straight line to your target takes, you guessed it, relentess focus action. Test out the Simpleology tools online.
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The Last Link by Gregg Crawford | Best-Seller Book & Author Publicity

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Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists.

Congratulations to Rick Frishman and his team at Planned TV Arts on their client’s success. One of our Ultimate PR Secrets speakers, Rick Frishman is the book and author guru. Listen to Rick Frishman reveal his author publicity secrets.

To see how the Planned TV Arts team writes a business book press release, take a look at how “The Last Link” shows up on PR Web. Here’s a clip from the release. . .

San Francisco, CA (PRWEB) March 19, 2007 — Business-book readers, and an avid base of “in the know” managers, have propelled Gregg Crawford’s innovative new business book “THE LAST LINK: Closing The Gap That Is Sabotaging Your Business” (Greenleaf Book Group Press, $21.95) onto four major bestseller lists.

The book debuts at #3 on “The Wall Street Journal” business bestseller list, and #7 on its non-fiction bestseller list. It debuts at #5 on “The New York Times” hardcover advice bestseller list. It has also propelled to #3 on the Amazon overall bestseller list and has debuted at #3 on the “USA Today” Money bestseller list.

In his new book, leading sales management consultant Gregg Crawford shares the techniques he and his firm, BayGroup International, have used to help Hewlett-Packard, AT&T, American Express, T-Mobile USA, Owens Corning, Autodesk, UPS and countless others.

He reveals, in “The Last Link,” why most corporate strategies fail at the point where the sales force meets the customer, and he provides a concrete multi-layered solution that focuses on the point of customer interface.

“There are profit-killers present in most Fortune 500 companies,” says Crawford, “The same problems eat away at their margins and revenue. There is often a gap in the sales execution chain and ‘The Last Link’ talks to global corporations about how they can finally find the missing link. I’m very pleased that people are embracing its message.”

Read the book? Leave a comment.

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EzineArticles.com | Barbara Rozgonyi | PR Marketing Expert Author


EzineArticles.com Basic Author

Building a burgeoning article inventory? You, too, can become an EzineArticles.com Expert Author. This site distributes your articles, gives you tools for promotion and even offers a press release submission service. Here’s the email announcement I just received . . .

Hello Barbara,

Your article, “Tell Me About It – Testimonials As A Small Business PR
Tool For Free Publicity” – has been accepted and added to the
EzineArticles.com directory:
http://EzineArticles.com/?id=489302

You’ve also earned Expert Author status:
http://EzineArticles.com/?expert=Barbara_Rozgonyi

Your article will be on our high-traffic home page later today:
http://EzineArticles.com/

Your article has also been sent to our exclusive EzineArticles RSS
Feed and to our proprietary EzineArticles Email Alert Members.

You are welcome to add one of these special buttons on your
website to show that your articles have been featured on
EzineArticles.com: http://EzineArticles.com/featured/

For quality control purposes, your article was reviewed by our
Associate Editor #22

To Your Article Marketing Success!
http://EzineArticles.com/

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Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Al Lautenslager Guerrilla Marketing Expert Replay | PR Video

Here’s a clip from our latest issue of MTN News . . .

Watch this week’s PR video

It’s late Friday night and I’m still celebrating – not the Bears victory.

Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini -
talk about hitting the big time for a kid from Danville, Illinois!

No, it’s not about the Bears – or the Colts who play in Indianapolis where all my favorite family
members live.

I’m celebrating tonight because I’ve accomplished something no one else has ever done before -
produce a virtual event focused on free publicity.

That’s right, Ultimate PR Secrets is a break-through event. And what’s really cool is not that I produced
it, but that now these recordings will be available to anyone who wants to plug in the power of free
publicity to slash advertising costs to next to nothing, propel their visiblity on and offline and
position themselves at THE expert.

Now, I know some of you missed out on the chance to register for the program. Last weekend I posted 4 replays for free from my blog and from the looks of the stats, lots of people are now much more knowledgable
about PR than they were last week at this time.

This weekend, I’m going to offer the opportunity to listen to my interview today with Al Lautenslager, best-selling author of Guerrilla Marketing in 30 Days. Al’s an entertaining guy – and one of the most savvy marketing experts out there.
I can’t believe how much free information he tossed out on our call.

Barbara Rozgonyi interviews Al Lautenslager.

Caution: don’t listen to this call unless you’re ready to start getting calls from reporters.

Join our Marketing Transformations Network community and get in on the forward view of what’s to come.

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The New Rules of PR | Where to Download 2007 PR Playbook

nrpr_second_edition.jpgWhen I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules of PR?” Callouts by David McGinnis of PR Web. Read the release.

We started writing our own new PR rules about six years ago, when we accidentally became what I called an “e-PR agency.” All that meant, to me, was that every release went out in an email with a snappy subject line, a link here and there and an upfront bulleted highlight list when appropriate.

Because our main target was local media with outdated equipment and technology, at first the reporters didn’t get it. After all, there was no fax to pick up or envelope to open. Reporters only got email releases. Gradually, they stopped calling and asking for faxes. They started emailing us back. And, they began copying parts of the releases verbatim when they were under tight deadlines. At the time, I broke the rules because what worked for other agencies didn’t work for me.

Last week, my company CoryWest Media , launched one of the world’s first virtual seminars to focus on PR, Ultimate PR Secrets. Each of the eight speakers has their own opinions and many of them are best-selling authors on the topic.  All agree the Internet changes everything. What do you think?

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Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station