Tag Archives : Books and Authors


Simpleology | The Simple Science of Getting What You Want | Take Action Tracker 2

Okay, so this has nothing to do with PR. Well, maybe it does. . . Mark Joyner recently¬†released his new book, Simpleology: The Simple Science of Getting What You Want Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . . Mark Joyner is the creator of Simpelology and […]


The Last Link by Gregg Crawford | Best-Seller Book & Author Publicity

Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists. Congratulations to Rick Frishman and his team […]


EzineArticles.com | Barbara Rozgonyi | PR Marketing Expert Author 1

Building a burgeoning article inventory? You, too, can become an EzineArticles.com Expert Author. This site distributes your articles, gives you tools for promotion and even offers a press release submission service. Here’s the email announcement I just received . . . Hello Barbara, Your article, “Tell Me About It – Testimonials As A Small Business […]


Al Lautenslager Guerrilla Marketing Expert Replay | PR Video

Here’s a clip from our latest issue of MTN News . . . Watch this week’s PR video It’s late Friday night and I’m still celebrating – not the Bears victory. Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini – talk about hitting the […]


The New Rules of PR | Where to Download 2007 PR Playbook 2

When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition)¬†. What’s different from the first edition of “The New Rules of PR?” Callouts by David […]