Blooming as a Mom Blogger

My bio has a new line: The mother of three, Barbara is a contributor to Chicago Moms Blog.

I. Am. Not. A. Mommy. Blogger.

I am a mom who blogs. So, call me a mom blogger; a women who blogs who also happens to be a mom; or the mother of two teens and a twenty who likes to write about lots of things, including what it’s like to be a mother. And, I’m a consultant who likes to be …

Brands and Bloggers Meet Up Swap Ideas

On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a spectacular event.

The Silicon Valley Moms Group is criss-crossing the nation, partnering with fantastic sponsors to host events during which our writers and sponsors can …

iPhone App: 2010 Social Marketing Must-Have?

Even though I don’t have an iPhone, I want iPhone apps. I’ve lost track of the number of times I’ve said, “If I had an iPhone, I could _______________.”

That’s the personal side.

From the business side, I looked into making iPhone apps for clients a few months ago. We found a developer who said the cost started out at around $800, which is a small price to pay for the cool factor. What stopped us? The developer – who said, …

Top Twelve Posts 2009

It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts.
This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here.

How I chose my top marketing, social media and PR posts . . .

True or False?

Based on traffic.

Number of comments.

Ranking by keyword.

Read popularity.

Highest retweets.

If you answered false to all, then you are right! Each post was selected …

WordPress 2.9 Upgrade Enables Easy Video Embeds

Named in honor of jazz vocalist Carmen McRae, WordPress 2.9 Carmen is the popular blogging platform’s latest upgrade.

Guide to upgrading to WordPress 2.9 from freshworkshops.com.

Installing the latest version took one click. It was so easy I didn’t think to check into what came along with the updates until I opened an email from Matt Mullenweg, creator of WordPress, that outlined the updates as “headline features are global undo/trash, built-in image editor, batch upgrades, plugin compatibility checker, and easier …

Social Marketing Budgets up as much as 79% in 2010

Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given.

In our experience, we’re seeing clients shifting marketing funds away from advertising and print collateral to content, PR and social marketing. How did your company allocate its 2010 marketing budget?

New Chart: Change in Social …

Search Engine Strategies Chicago Free Sessions

For my friends in the Chicago area . . .
Search Engine Strategies is offering these free clinics and workshops
[FTC Disclosure: Thanks to Search Engine Strategies Chicago for granting me a platinum pass, valued at $1995, in exchange for coverage. Watch @wiredprworks and Wired PR Works for session coverage and commentary.]

Free Search Engine Strategies Chicago Site Clinics:
TUESDAY, Dec 8: Small Changes, Big Results with Matt Bailey (10:30a-11:30a)
TUESDAY, Dec 8: Power PPC Advertising Clinic with David Szetela (12:30p-1:30p)
TUESDAY, Dec 8: Get …

Writing: What Grade is Yours in?

I’m working on a writing project. This one needs to be more mainstream. So, I tested it out for grade level and readability.

While it’s cool to know that I wrote it at the same level that New York Times readers read: 11.5, it’s not so cool that I’m writing for high brow audiences.

Because . . . not everybody’s that intellectual.

And, even if they like a good read, they want that that experience to happen while reading The New York Times, …

Cool Blog Tool Video Marketing Channel Aggregator

“That was a great post. I can tell you spent lots of time on it.” – recent comment
Well, not as much time as you think and I have Yubby to thank for that.

Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] as he and Daniel Honigman were exchanging contact information by bumping their iPhones. After I took this picture, I asked Vincent to do a video about how Yubby works. We used Vincent’s camera microphone. …

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