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Posts tagged: Author Publicity

Instant Replay PR: Get Multiple Uses Out of One Release | Ezine Article

Here’s the latest Marketing Transformations Newtork News article . . .

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Instant Replay PR: Get Multiple Uses Out of One Release

by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

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Why write one release when you can take the same story and re-release it over and over again?

Here’s how to take a standard evergreen release and repackage it multiple times for major impact. Using a basic PR pattern allows you to reinvent your news and keep it fresh.

Tell an Evergreen Story

Once you write out who, what, when, where, why for each audience, go back and highlight the most important feature for them. Look for timeless stories that can be easily tied into today’s news. Use this chart to get started.

Audience

Who

What

When

Where

Why

Benefits

Channel

Journalists

Prospects

Clients

Search Engines

Bloggers

Choose Categories

How do you categorize your message? Knowing where to put your news helps you be in the right place every time. It’s okay to be in more than one category, but probably not in the same release or article. Set up interchangeable components to personalize your message for each category.

Track Results

After testing out your system, you’ll be able to see which audience in which categories works best. Stick with these and keep going.

 

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

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All site content copyright Barbara Rozgonyi, CoryWest Media 2005-2007

Fielding Literary Agent Calls | Resources for Ready to Publish Writers

For the last few days I’ve been answering calls for a literary agent. Each time the caller left a message saying they found my listing in the Yellow Pages online. So, I checked it out and yes, indeed, CoryWest is listed in the Literary Agent category – along with Marketing Consultants, Marketing Programs & Services, Public Relations Counselors and Writers.  Hmm. . . how did we wind up with the literary agents? 

Of course, I promptly return every message to let the aspiring novelists know that although my company does many things, I am not a literary agent. And then I say, “I’m curious. What’s your book about?”At that point, the real story begins. Passion for their project radiates right through the phone.

Sometimes I have to set them straight. While writing for a living is certainly doable – I created a class called “Write from the Start: Running a Succesful Freelance Business” that empowered more than a few successful writers, selling one book won’t support your family or maybe even your cat.

Even so, there is omnipotent power in passion. Before we hang up, I give them this list of resources. Until I can figure out how to change my listing, I can tell them to check this post. I will miss the stories, though. Have a resource to add? Leave the link in the comment section or email connectATcorywestmediaDOTcom.

Resources for Ready to Publish Writers

Dan Poynter, The Book Guy’s site – stacked with tons of free resources

Dan Poynter’s Self-Publishing Manual, 16th Edition: How to Write, Print and Sell Your Own Book (Self Publishing Manual) (Paperback) a true insider’s industry guide with marketing tips that work for all types of publishing

I’m Rich Beyond My Wildest Dreams I am, I am I am: How to Get Everything You Want in Life , by Thomas Pauley and Penelope Pauley – all you need is a 79 cent notebook and a pen to figure out what you want, recommended to shift from scarcity to abundant mentality

Rick Frishman’s Author 101 Newsletter and Blog- this is the guy, he even gives away his resource list in exchange for your email address

Independent Writers of Chicago – go to a meeting if you live in the Chicago area – if not, check out the site to see what members write about

Adams Press- independent book publisher in Chicago

Morgan James – The Entrepreneurial Publisher™

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Newsvine.com | Track the News | Make the News

You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog.

Thanks to the folks at Newsvine for the following email update.

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A Much Smarter Front Page

What good is a news site that doesn’t adapt to the way you use it? The new Newsvine front page puts you in control of everything. Want your original Newsvine content at the bottom and your New York Times stories at the top? No problem. Want twice as many headlines? Also not a problem. If you can drag and drop, you can design your own front page in a matter of seconds.

Local Headlines and Weather

You know how when you’re trying to make conversation with someone, you’ll often say empty things like “nice weather we’re having”? With local weather now automatically displayed on your front page, you can now be much more specific with statements like “did you know that according to my favorite site, Newsvine, it’s going to be 78 and sunny in three days?” Furthermore, since we now also display headlines from your local newspaper, you can follow up that with “Did you hear Tom from the fraternity was arrested last night?” It is important to us that you’re as well informed about your city as possible, and that you’re consistently equipped for these precious moments of idle banter.

Newsvine Groups

With over 600,000 people a month using Newsvine now, it’s easy to get lost in this giant news amusement park. Well safety in numbers, we say. Create your own group or join hundreds of existing ones and connect with people who share your, ummm, “original” views on the world. There are groups for left-wingers, groups for right-wingers, and even groups for people who enjoy the music of Winger. Actually, we booted the Winger group, but you get the picture.

Newsvine Live

If you’ve ever wondered what people are doing up to the second on Newsvine, Newsvine Live will tell you. Quite possibly the world’s most thorough and voyeuristic news ticker, Newsvine Live feeds your nascent desire to stare at moving objects on a screen. When you see something interesting float by, just click and you’re off to go read it.

The News in Pictures

Let’s face it. Reading is hard. For those times when you’d just like to pop in and see what’s happening in the world in the form of great photography, the new Newsvine front page photo gallery is there for you. Each photo will actually take you to the corresponding story as well, in case you suddenly decide you’re up for some of that readin’ stuff.

External RSS Feeds

You can now add any news source in the world to your Newsvine front page with just a simple click on the big green “Add News Module” button. From the New York Times to the BBC to Techcrunch, it’s all there just waiting to be added.

All this and so much more awaits you at the new Newsvine. We’ve been working very hard over the past several months to give you the quality, customizable news site you deserve, and we hope you enjoy this huge update. If you do, tell your friends. If you don’t, we’d appreciate it if you’d lie to them on our behalf. Oh, and sorry for the e-mail!

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[Note to Newsvine: Thanks for the email - telling your users how to use the product is perfectably acceptable and welcome.] Check out my Newsvine profile - it’s in starter mode.

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Ezine Article | Contest-ing PR | 8 Ways to Winning Giveaways using Publicity and Viral Marketing

Update:  Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article:

Hi Barbara

Thanks for your latest email, we are currently putting together a
contest and your Words of Wisdom are very timely

Thank you…

Andrew Peters | COO | The Pacific West Communications

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Here’s a clip from this week’s ezine article, “Contest-ing PR: 8 Winning Ways to Giveaways”

Step One: Start Out with What’s In It For Them

Choose a prize that makes people say, “I want to win that!” This may seem like the last decision you need to make, but having an enticing prize makes the incentive to enter that much more powerful. And, you can build your creative campaign around it. Also, the better the prize, the more viral your contest becomes.

Step Two: Figure Out What’s In It For You

Determine your contest’s purpose – is it to generate leads, qualify prospects, come up with a new design, position your company as a resource, contribute to your community or something else? It may be all of these or just one.

Step Three: Write Winning Rules

For more formal contests, write your rules carefully and take your time. Check with a legal resource to make sure your fine print covers any liabilities. And, be sure to ask for all the customer information you want to capture beyond the basics and into buying preferences, industry or even lifestyle questions that give you clues into buying behaviors.

Read this article online and get 5 more PR tips

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Claim your free “How to Transform Your Company into a Customer Magnet” guide, a $97 value.

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Simpleology | The Simple Science of Getting What You Want | Take Action Tracker

Okay, so this has nothing to do with PR. Well, maybe it does. . .

Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want

Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . .

Mark Joyner is the creator of Simpelology and a best-selling author. Joyner was among the first to introduce the ebook concept with Search Engine Tactics, resulting in over 1,000,000 downloads. A prolific writer, Joyner’s recently published works include The Irresistible Offer: how to sell your product or service in 3 seconds or less and The Great Formula: for creating maximum profit with minimal effort.

Go to the Simpleology book site to watch the promo trailer. Sign up for Simpleology for free.

I have to tell you that I owe Mark Joyner more than a simple testimonial about Simpleology. I owe him my cat’s life – and a few other less precious, but maybe more momentous, accomplishments.

In August 2005, I bought into Simpleology for $97. At that time, I bought almost any product that was $99 or less. Whether I used it or not is another story. I not only bought into Simpleology, I used it – every day.

At the same time, I entered into a relationship – one with a professional coach.

Using Simpleology to keep me on track made my results not just good, but astounding. All of a sudden, I made major progress not in small leaps, but major bounds – sometimes in a few hours.

Simpleology is simplistic, basic and fundamental. Yet it’s intriguing enough to keep a 10 and a 13 year old boy engaged. That’s what I found in my high-performance tests with my sons. I read them the workbook and they did the exercises.

Have YOU ever tried to talk a glass of water into flowing magically into your mouth or cut open a box of cereal with a spoon? Well, neither had they.

Although they found the premise completely ridiculous, they got the concept. The only reason I tried it with them is because Mark hinted that he would develop a product for kids at some time. Now’s the time.

This course is dosed out in swallowable spoonfuls. So, you take the time you need to focus every day. And, over time you hone in on how to manage your money, tune into your energy and turbocharge your entrepreneurism.

“Remember Mom, ‘Relentless Focused Action,’” each one of my three kids chimed in at me at some of my lower moments.

While this course can transform your life and make massive action seem like a flick of a finger, can it really perform miracles?

For me, yes. . .

When I wrote that my short-term goal was to help my cat recover from severe complications to a bite wound and I realized the only action I could take was to visit her in the animal hospital, I still imagined that she would be soon be purring on my lap while I typed. Even when the vet called to say it was time to put her to sleep, I still imagined a healthy cat. I told my friends that I was approaching this situation with “relentless focused action.”

Because this is a blog post, I’ll cut to the happy ending. Pepper survived a killer high fever, a radical skin removal and an extreme skin graft. I really don’t think she’d be alive if I hadn’t stayed true to the course and taken relentless focused action every day.

Did I do the surgery? No, but I encouraged the first surgeon to take a radical approach. And, I gave the vet phone numbers of major university vet schools to find out who in the area could perform the second surgery. Thanks to relentless focused action I now have a happy cat snoozing on my bed.

Public relations often requires agility, precision and perhaps some radical surgery. Staying focused and walking a straight line to your target takes, you guessed it, relentess focus action. Test out the Simpleology tools online.
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