Wired PR Works » affiliate marketing

Best 2011 Social Media Marketing Posts at wiredPRworks

Barbara Rozgonyi — Sat, 31 Dec 2011 07:00:52 +0000

Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?

Rocks and Ripples

Although this post does not directly address social media marketing or PR, it is my top choice for a number of reasons: it features my son [with his permission], it tells a story, it responds to an inspiring story and it features a video. Everyone I send it to writes back about how they like it. I hope you will, too. Thanks to my son and Tim Sanders for the inspiration.

“You’ve got to go create a ripple.”

Those words came to me as our youngest son and I tromped around the woods. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once a boy, coaxing a mom to overcome her trepidation to explore nature and life without boundaries. Where would he lead me if I said . . .

Best Picture Goes to the Social Network

Ending the discussion about whether or not social networks have a lasting place in popular culture and real life, The Social Network won four Golden Globe awards, including best picture.

Best of CES 2011 Innovation Electronics and Connections

Business Week found the 2011 show to be The Most Innovation-Filled CES in Years “The technology at the Consumer Electronics Show was more diverse, more connected, and in some cases just plain weirder than ever.” I enjoyed covering the show as one of five Sears Blue Blogger Crew members.

Personal Branding for Affiliate Marketers

Recap from a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Panelists included Marty Fahncke, our moderator, Jim Kukral, and Geno Prussakov.

Social Media Twigs from the CES Tweet House

Tweet House speakers Angela LoSasso, David Armano, Jeffrey Hayzlett and moderator Steve Broback focused on social media tools and techniques for organizations.

Recovering from Being Hacked Off of Facebook – Now Back On

After two weeks and three attempts, my account was restored. Here’s how to get back on after being hacked off.

Atlantic City the Real Jersey Shore Travel Tuesday PR

When the offer came in to fly away for a girlfriends weekend, I erased my former memory files and eagerly said yes. After all, most of my friends would be away at South by Southwest Interactive in Austin. I wanted to get away, too.

SOBCon 2011 Models Teams and Tables

Deciding who to sit with can affect your SOBCon outcome. Your table is your group. This year, I got really lucky. I enjoyed sitting at the conference media production table with five amazing people, including the world-famous Lorelle Van Fossen who writes the blog Lorelle on WordPress.

3 YouTube & Video Marketing Tricks You Should Not Miss

Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I passed this topic over to a talented guest author, Bob Tripathi.

LinkedIn Checklist for Getting Your Next Job or New Client

No matter where your profile is in its stage of completeness, this LinkedIn checklist can help you not only get to 100%, but also truly present your professional credentials in the most accurate and attractive way possible.

7 Things Service Dogs Know About Love and Social Media

What do dogs know about service? What does service have to do with social media? Maybe the answer is as simple as: they know how to find somebody to love. That’s why dogs have one of the best jobs in the world.

Cloud Computing Business Basics for PR Folks

When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. Here’s what I learned.

12 Ways to Rock Your Speech, Your Audience and Your Event

This is a post about how to be a rock star speaker – inspired by Tony Robbins.

25 Thoughts re: Google+

Thanks to Chris Brogan for the suggestion to blog about what you think about Google+.

How Gray is Social Networking

Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Source: Pew Research on Adult Social Media Usage

37 Tweet Size Writing Tips

If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Thanks to Ragan Communications for the ticket to the Corporate Writers and Editors Conference in Chicago.

How to Pick My Brain

Ever wished you had an on-call marketing consultant, but didn’t think you could find someone who was willing to give you the answers you need to get to increase your visibility, influence and profitability? Here’s how to pick my brain.

Guest Blogger Guidelines How to Write at Somebody Else’s Place

Writing for a popular blogger with a fanatic following online is even tougher. It’s not just their space, it’s their readers’ communal gathering zone where they can and do talk back. Here’s a quick how-to guide along with an invitation to be a contributor to wiredPRworks.

Which of these posts/topics interest you the most?

Affliate Summit West Online Marketing Personal Branding

Barbara Rozgonyi — Wed, 10 Nov 2010 03:14:48 +0000

Thinking of going to Affiliate Summit? To help you make your decision, here’s a video, six reasons and a preview of the personal branding panel.

I’ll be speaking at Affiliate Summit West 2011 in Las Vegas on Monday January 10 from 2:00-3:00 pm. Thanks so much to Marty Fahncke, my friend, fellow mastermind group member and Affiliate Summit West panel moderator, for accepting me as speaker on the personal branding panel. Thanks also goes out to the other two panelists, each leaders whose work I respect and admire: Jim Kukral and Geno Prussakov.

Affiliate Summit West Preview Video

Six Reasons to Go to Affiliate Marketing Summit

1. People: Meet Marketing Pros
I’ve always wanted to go to Affiliate Summit to learn from people I consider to be the most successful online marketers. Yes, I love my blogging and social media buddies, but many of us/them are more social than serious about business.

2. Content: Learn How to Make Money Online
With over 4,000 attendees in 2010, Affiliate Summit may be one of the world’s largest online marketing conferences. To attract crowds, the content must match what attendees are looking for. In this case, how to make money marketing products, services and information through affiliate routes online.

3. Diversity: Mixed Perspectives
Attendees at Affiliate Summit events break out into five main categories: 12% agencies, 32% affiliates, 17% merchants, 30% networks, and 9% vendors.

4. Timing: Neighboring Consumer Electronics Show
CES takes place January 6-9, right before Affiliate Summit West starts. Tickets to the CES exhibit hall are $100 through December 31, 2010. I applied for a press pass and am hoping to get in to cover some sessions and exhibits.

5. Weather: Las Vegas 58, Chicago 29
Factor in windchill and Chicago could be much, much colder. Subzero is not only possible, it’s probable. Getting out the chill of the windy city in January to go to Las Vegas is a motivator and a no-brainer.

6. Accommodations: The Wynn
Affiliate Summit West will take place at The Wynn, one of the area’s most elegant properties. Most of the more affordable conference rooms are sold out, but you can still find good deals like 5 nights at Paris for an average of $103 per night.

Full disclosure: As a speaker, my registration fee is waived in exchange for preparing and delivering a presentation. As an Affiliate Summit West conference affiliate, I will receive a percentage of registrations made from clicking the affiliate links on this page. If you purchase your ticket after visiting this site, please let me know so I can thank you and meet you in Las Vegas.

And now here’s the information about our panel from the Affiliate Summit West site . . .

Leverage Your Personal Brand for Affiliate Success
Session 7d
Location: Wynn Hotel, Mouton 2
Time: 2:00pm-3:00pm
(This Session is Open to Platinum and Diamond Pass Holders Only)

Many successful affiliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into affiliate success.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

Affliate Summit West Online Marketing Conference Personal Branding Panel

Marty Fahnke, Moderator

Marty M. Fahncke has been successfully executing multi-channel direct response marketing campaign for nearly 25 years. Marty brings a unique and proven track record of success to his audiences and clients. Having been involved in marketing campaigns that have generated over one BILLION dollars in sales, Marty has seen what works… and what doesn’t. As President of FawnKey & Associates, a consulting and project management firm, Marty has generated hundreds of millions of dollars in revenue for his clients using direct response television, the telephone, and the internet. As a Professional Speaker, Marty presents to audiences across the country on topics related to internet marketing, personal branding, social media, affiliate marketing, direct response television and more. Read more about Marty M. Fahncke at the blog “My Perspective”, which can be found at http://www.MartyFahncke.com.

Jim Kukral
Author of The Attention! Formula

For almost 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how to build successful new online businesses or energize and refresh existing ones. A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working with publicly traded firms and small businesses alike. Jim’s work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community. He currently serves as a Certified Adjunct Professor for The University of San Francisco online where he teaches thousands of students how to harness the power of online marketing. Jim is also the author of two new books to be published by Wiley Press. The first, called “Attention! This Book Will Make You Money”, hit bookstores in August 2010. The second book, called “The Ultimate Pitch”, is scheduled to be released in 2011. Today, Jim manages a successful Web business consulting firm (http://www.thebizwebcoach.com) where he helps businesses find ways to skyrocket their sales, leads and publicity through the power of online marketing. You can find out about all of Jim’s work and projects by visiting http://www.jimkukral.com.

Geno Prussakov, Founder, AM Navigator, LLC

Publisher, AM Navigator, voted 2010 best Affiliate Marketing blog

Evgenii “Geno” Prussakov is a graduate of the University of Cambridge. He is the author of “A Practical Guide to Affiliate Marketing” (2007), the “Online Shopping Through Consumers’ Eyes” (2008), international speaker, award-winning blogger, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and regular contributor to Website Magazine, FeedFront Magazine and Econsultancy.com’s blog. Geno is the founder of AM Navigator LLC, and he was voted the “Best OPM of the Year” for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He now resides in Virginia, working on his doctorate, and continuing to write and contribute to the industry.

Barbara Rozgonyi, CEO of CoryWest Media

Barbara Rozgonyi invents wired branding systems that attract customers, grow businesses, build brands and increase market share using social media, marketing and PR. A digital communications innovator since the mid-90s, Barbara leads CoryWest Media, a strategic marketing consultancy whose client list includes Fortune 500 corporations, online retailers, non-profits, PR firms and small businesses. Publisher of www.wiredPRworks.com and the founder of Social Media Club Chicago, Barbara is a frequent keynote speaker and an experienced educator who develops and presents marketing curriculum for colleges, associations, corporations and online communities. In 2010 Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” published by Entrepreneur Press. Barbara’s media mentions include inc.com, NBC5 Chicago and Germany’s FAZ. Named one of the top 30 PR experts to follow on twitter by ereleases.com, Barbara is @wiredprworks.

Come on and comment . . . why would you want to go to Affiliate Summit?

Affiliate Marketing, Social Media and Red, Red . . .

Barbara Rozgonyi — Thu, 22 Jan 2009 14:31:10 +0000

Red, red wine you make me feel so fine
You keep me rocking all of the time

Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, Gary talks about personal branding, DNA for you and your community.

Live video chat by Ustream

Highlights from Gary Vanyerchuk’s 2009 Affiliate Summit West Keynote

Social media doesn’t mean business.

Social media IS a way to communication – just like the fax machine or a pencil.

Everybody uses these differently.

Ideal monetizing mix: 1 hour creation to 8 hours interacting

If you blog or video blog, way too many people are spending to much time on their content.

Content is king, but marketing is queen and the queen runs the household.

Way too many people that focus on putting out great s__. It comes down to the content you’re pumping out and the authenticity. Don’t start over – don’t take second takes. Just produce.

Gary spends 45 minutes to an hour a day max on content and the rest of the time is spent on monetizing with 8-9 hours per day of pure interaction.

Passion + Legacy = Your Brand

A lot of people that do things that don’t look good on their legacy. They do things that they are not proud of, but it gets them clicks and referrals. You got to ask yourself where you’re going.

Do you want to juggle 900 different sites or you do want to create a brand you can sink your teeth into and monetize?

When you build a business around a passion, that’s when you can knock it out of the park. Sink your teeth into what you really want to do. Guess what? We only get to play this game one time – that’s it.

If your business is built on Google, you’re broken. Build Brand Equity Based on Customer Care

When you build brand equity, you can almost never lose it. What happens when Google’s not the player anymore? If you think Twitter is going to be the main place, you’re wrong. Platforms are going to change, it’s how you care about your customers. It’s about how you care about how to take care of your customers. You need to build a business that cares. HARO [Help a Reporter Out, created by Peter Shankman] changed the game.

What happens when you substitute twitter for red, red wine?

Just for fun, here’s what happens when you replace red, red wine with twitter in Bob Marley’s lyrics . . . .

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Twitter you make me feel so fine
You keep me rocking all of the time
Twitter you make me feel so grand
I feel a million dollars when your just in my hand
Twitter you make me feel so sad
Any time I see you go it make me feel bad
Twitter you make me feel so fine
Monkey pack him rizla pon the sweet dep line
Twitter you give me whole heap of zing
Whole heap of zing mek me do me own thing
Twitter you really know how to love
Your kind of loving like a blessing from above
Twitter I love you right from the start
Right from the start with all of my heart
Twitter in a 80′s style
Twitter in a modern beat style, yeah
Give me little time, help me clear up me mind
Give me little time, help me clear up me mind
Give me twitter because it make me feel fine
Make me feel fine all of the time
Twitter you make me feel so fine
Monkey pack him rizla on the sweet dep line
The line broke, the monkey get choke
Burn bad ganja pon him little rowing boat
Twitter I’m gonna hold on to you
Hold on to you cause I know you love true
Twitter I’m gonna love you till I die
Love you till I die and that’s no lie
Twitter can’t get you out my mind
Where ever you maybe I’ll surely find
I’ll surely find, make no fuss just stick with us.
Give me little time, help me clear up me mind
Give me little time, help me clear up me mind
Give me twitter because it make me feel fine
Mek me feel fine all of the time
Twitter you make me feel so fine
Monkey pack him rizla on the sweet dep line
The line broke, the monkey get choke
Burn bad ganja pon him little rowing boat
Twitter you really know how fi love
Your kind of loving like a blessing from above
Twitter I love you right from the start
Right from the start with all of my heart
Twitter you give me whole heap of zing
Whole heap of zing mek me do me own thing
Twitter in a 80′s style
Twitter in a modern beat style, yeah.

Yeah . . .

Technorati Tags: social media,affiliate marketing,asw090,Gary Vaynerchuk,Wired PR Works

Making Money Online – Tips from Top Bloggers | BlogWorld08

Barbara Rozgonyi — Fri, 26 Sep 2008 20:07:53 +0000

Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers Making Money Online with a Blog with John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse – Digital Photography School (Editor), ProBlogger (Editor) and Jeremy Schoemaker – ShoeMoney (Editor) You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies.

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

Making Money Online BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com

@shoemoney, @copyblogger, @problogger , @johnchow, @jimkukral- thanks for asking my ? on how to promote aff products! #bwe08

best way to make $ in aff mktg, endorse things you believe in and actually works – I used a real thing and you should, too #bwe08

suziecheel: Retweet @wiredprworks: big graphic header is dead space #bwe08 looks like I need to change http://bit.ly/Tvh6Shttp://bit.ly/Tvh6S #bwe08

big graphic header is dead space #bwe08

how much to charge for ads? 2-3 xs Google’s cpm, have a “your ad here” block to attract sponsors #bwe08

take best posts make it into ebook for download #bwe08

shermanhu: Retweet @wiredprworks: @problogger – better to go w/name that’s descriptive, not personal, if you plan to sell it #bwe08

@problogger – better to go w/name that’s descriptive, not personal, if you plan to sell it #bwe08

@shoemoney is coming in!!!! @bwe08

promote your own stuff, product or information on your blog, you don’t need thousands of people to make a lot of money #bwe08

most people don’t have any idea of what RSS is, use aweber.com for blog broadcast [note: i use aweber for blog updates/ezine ] #bwe08

what to focus on RSS or ezine? email, email, email @copyblogger, you are in the business of building a list #bwe08

@johnchow – offer free copy of ebook to get subscribers or free chapter of book, will triple subscription rate #bwe08

@copyblogger – find out what they want to buy, not what you want to sell

@copyblogger made $130k in Aug, teaching sells/diy themes, pd $21k in aff fees, $2K in fees, made $3k in advertising -got rid of ads #bwe08

zacjohnson.com – affiliate blog #bwe08

@shoemoney – where are you? #bwe08 – not on panel

adsense is number 3 revenue source #bwe08

@johnchow-pick a topic you enjoy or you won’t keep writing it, 1 direct sales, 2 aff products best ways to make $ for him @bwe08

where are potential readers gathering in #s and how can I get into that space – for @problogger is was flickr #bwe08

audience is mostly niche vs personal blogs #bwe08

ways to make money: direct sales, affiliate income, membership site, selling wordpress themes, sell vs ads #bwe08

Technorati Tags: make money online,affiliate marketing,blog marketing,problogger,John Chow,Brian Clark,Shoemoney,Jim Kukral,Zac Johnson,bwe08

BlogHer08 Day Two Recap with Twitter Updates

Barbara Rozgonyi — Sun, 20 Jul 2008 19:08:40 +0000

Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts.

See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel.

In the Home and Garden breakout session, I heard about the water usage restrictions in California, how Houston doesn’t recycle, what’s going on with sustainability and what secret resources people use to blog better.

Meeting up with Chicago bloggers introduced me to new local connections. The closing keynote was dramatic, inspiring and real.

With four floors of drinks and refreshments, the Macy’s party was fun and ended too soon. Ever the networker, I got cards from people on the escalator on the way out and folks on the street on the way back home.

On the way to the airport, I met Kristin from Crib Ceiling. Sitting here at SFO writing this post, I overheard someone I hadn’t met – yet- at BlogHer talking about how tired she was. “I didn’t sleep, but it was worth it.” I hear you sister. Gotta go – maybe I can still find her and get to know her and her blog.

Cards from fizzy and phenomenal people I met . . . did I miss you? Leave a comment with a link to your blog.

This Pile

Kristen King, Inkthinker

Nicole Simon

Jane Goodwin, One by One Media

Stay at Aum Mom

Marie Millard

Mommy Needs a Cocktail

Amanda Wolfs, Parents

Jenifer Scharpen, notcalmdotcom

Katherine S. Gray, The New Civilization

Celeste Lindell, Average Jane