Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect on how it looks to them. In June 2007, I wrote an article called “Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity …

Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen?

Click on the image to enlarge.

My Unscientific guesses as to why these online pr speaker results rank the way they do

Exact keyword match in page title and URL with mentions in the content as well.

Online PR Speaking Program | Virtual Thanks to NACE DC | Wired PR …

Dec 20, 2007 … View the Online PR and New Marketing …

Given the title “Wired PR Works,” you might think this blog is about marketing, social media and public relations?

Not really, it’s mostly about RSS and search engines – at least that’s what Google says.

How does Google review you and your site? What keywords does Google suggest you use? What terms should you bid on – or use in your online marketing?

You can find out when you test Google’s revamped keyword search function that now includes volume data. …

Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge.

Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this one in this week’s Cool Tool feature.

View Market with Authority on Slideshare.

When Pauline put out a call for speakers, I responded right away. We first met …

Routing customers through a sales process is a necessity – the more clear the direction to their desired destination, the better the probability that they will see your ad, find you in a search, click on a link and then find a match. Landing pages welcome visitors and let them settle gently into new territory.

Many pay-per-click advertisers face the same problem we’re working on for one of our clients: lots of clicks, but low click-throughs and zero data capture.

The …