Posts tagged: Advertising
My comment on Online Spin’s blog post about Expanding the Google Empire wound up in the cover of an email from Online SPIN, a MediaPost blog. I used Snag-it to capture the image. Thank you to the editors ~ for the call-out and for the steady stream of relevant content like this guide to what’s cooking in MSN’s AdLabs.
Ad Age’s article, Marketers’ Websites Outdraw Those of Major Media Players, by Jack Neff is on the most emailed-list. While the article itself covers lots of ground, these two paragraphs stuck out for me:
“Highest in consumer acceptance
Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and marketer control, he said. But most brands still don’t fully capitalize on their websites, he added, by offering video, blogs or other elements of online communities.
More traditional mass marketers are coming to understand how profitable their web visitors are, said Norm LeHoullier, who recently retired as managing director of WPP Group’s G2 Interactive. He said a study by McKinsey & Co. for one package-goods brand G2 handled showed that while its website reached only 800,000 consumers annually, they were generating $40 in profit on average, compared with $5 for consumers reached by traditional media.”
Okay, so it’s a fact. You can make more money online – especially if you use video.
According to the article, Dove’s Campaign for Real Beauty viral video has logged over 3 million views since it launched in October. That’s just viewers. If you count all the conversations offline – and all the people that read email comments online – this ad is sure to have touched at least 10 xs the number of viewers. Now that’s viral marketing.
Haven’t seen Dove Evolution yet? Here it is . . .
[youtube=http://www.youtube.com/watch?v=iYhCn0jf46U]
Alex Mandossian just released a Teleseminar Secrets videomercial. Watch it to find out how to save $79 on the December 7 preview call and to see how a leading Internet marketer promotes his signature information series.
5000 unique visitors in 8 hours. Links to 260 blogs. That was 2 days ago. Judging by the depth and character of his blog/post, Thomas Baekdal’s Viral Marketing Tricks will be one that sets records. Why? Because it’s viral marketing at its best. The videos demonstrate Baekdal’s ideas as they entertain. Somehow, his Denmark accent comes through in his writing. Now, if he just added some audio of him reading the content . . . that would make the post even more infectious.
To add a pinch of virality to this post, here’s a sneak peak at Harry Potter and the Order of the Phoenix. Google Video ranks this clip at number 5.
[googlevideo=http://video.google.com/googleplayer.swf?docId=-7105707010768650236]
From www.HPANA.com
This post is a copy of our MNT ezine, now public for your reading pleasure . . .
Welcome to Marketing Transformations Network News
Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business
November 16, 2006
To: Our MTN Community
From: Barbara Rozgonyi
RE: Promoting Via Video [Sooner Than You Think]
It’s been awhile since we had a quiz, so let’s start right out with one about money.
How do you spend your promotional dollars right now?
a.) brochures
b.) direct mailings
c.) advertisements
d.) public relations
e.) all of the above
If you’re wondering why there’s no online expense mentioned, that’s because sending emails costs nothing, posting to a blog is free – unless you pay a writer and having a Website is a given.
Let’s fast forward a few years. According to an eMarketer summary of an upcoming study release, Internet video advertising will be a $3 billion business by 2010. And yet, posting a video on YouTube is free. It also gets you attention – if you ask for it.
That’s why we sent out a press release this week promoting Bridge Communities YouTube video. Watch it and you’ll see how powerful personal storytelling can be.
[youtube=http://www.youtube.com/watch?v=jqLLMg86vG0]
Here’s another video you’ll want to watch. This one’s from Dave Lakhani, author of Persuasion, the Art of Getting What You Want. Take out 10, make that 20, minutes of your day to watch Dave’s interview twice and you’ll learn more about presenting a persuasive persona that empowers you and everyone you encounter. Dave’s insights on storytelling alone are worth watching.
[youtube=http://www.youtube.com/watch?v=SjbW8TxDbQM]
One last video, this one’s for the Nintendo Wii – which may or may not be in my house this Sunday [did I tell you I forgot to preorder?]. When I told our dinner table at Big Seminar about my son’s Wii acquisition proposal, the group’s consensus was: “Reward him for his creativity and his marketing brilliance – get him the Wii.” Although his proposal was convincing and included all the best elements of a persuasive contractual document, it doesn’t take much to want the Wii. Want to see why? Here’s how to watch one of the most watched YouTube videos:
[youtube=http://www.youtube.com/watch?v=327f4hU1oVw]
Here’s to your first YouTube site-ing!
Barbara
Today’s issue of our subscription newsletter is now posted for the public. To get your own subscription going, sign up at www.transformmarketing.com. Claim your complimentary marketing transformation guide when you confirm your subscription.
Have a favorite YouTube video? Leave a comment below . . .
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