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Posts tagged: Advertising

Super Bowl Ads 2008 | Teen PR Panel Takeaways

We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer.

Comments as follows on selected ads – topic picks in italics:

Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born? [1990 - first home computer acquisition, 1992 first project completed and submitted via bulletin board modem, first site up in 1996]

MacBook Air – familiar, but always impressive

Audi – amazing car, like the Godfather twist

Bridgestone squirrel – love the animal reaction

Pepsi with Justin Timberlake – where’s he going?

Budweiser Clydesdale in training – cheers all around for this one with a quick backstep to remember how the Clydesdales seemed to pose for pictures when we saw them at Sea World last summer

Underarmour – too dominating and overpowering, but we love to wear their socks

Dell – guy carrying laptop – why are they spanking him? Cool that girl kissed him, though.

Budlight cheese – kind of funny and clever – why don’t girls want guys to bring beer?

Doritos with singer – who is she? Song’s okay, but probably won’t wind up on their iPods

Garmin – love the music, editing, Paris background and Napoleon [not Dynamite] character

Planters – she’s weird, why do people like her – oh, she smells like cashews! Hey, do we have any?

Doritos Nacho Cheese – that’s kind of cold, what a goofy mouse suit – hey got any left?

Sobe – absolutely love the lizards dancing to Thriller, but isn’t one of them kind of fat? One’s wearing grills!

Vitamin Water – what was that about?!?! Shaq as a jockey?

Tide to Go – giggles all around

Coca-Cola balloons – yeah, Charlie Brown wins!

etrade baby – cute, but why did he throw up?

etrade no baby – hey, where’s the baby?

Classic Coke – who are those guys?

G2 – looks like Kota – a thirsty puppy cousin who loves to run and could use some puppy Gatorade

Amp Energy – totally gross, we don’t wanna drink it

Overall winner goes to Budweiser – thanks to Bud for making it easy for bloggers to copy and post their ads. Not surprising since I met their social media guru guy at BlogWorld – great job!

budweiserhankclydesdale.jpg

Watch the 2008 Super Bowl ad lineup on MySpace. Super Bowl Ads has 70,407 friends on MySpace at posting time.Read our 2007 Super Bowl ad review.Contact Barbara about advertising, a creative project or a speaking opportunity.

Which ads did you like – or not?

02.04.08 Update: Super Bowl 2008 Ad Ratings Around the Web
Information Week grades each ad

Celebrity Newspot picks out weakest, lamest and funniest

Ad Rants reports that our top pick matched USA Today’s Super Bowl Top Ad Meter Score

Thanks to Gavin for mentioning this post. And, to Super Bowl ads for accepting my friend request on MySpace – now up to 85,100 friends and counting.

Update 02.05.08 Auto-load video exchanged for image with link.

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Teleseminar Covers 5 Topics, Includes Virtual Online PR

Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge.

Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this one in this week’s Cool Tool feature.

View Market with Authority on Slideshare.

When Pauline put out a call for speakers, I responded right away. We first met through Teleseminar Buddies, a group for students and grads of Alex Mandossian’s Teleseminar Secrets [affiliate link]. Pauline organized the group and we’ve been chatting via the forum for two years now.Pauline is a psychologist, coach, author and Internet search expert. Her unique style of marketing has landed her interviews with the New York Times, Washington Post, Consumer Reports, Newsweek, CBS, CNN and other major news media.

We recorded our call in December – I’ll be back on live for a question and answer session. Participants will hear from top-notch guest experts, including:

* a Chicago publicist (yes, me – Barbara Rozgonyi)

* a blog specialist

* a social networking strategist AND

* a former Google employee who helped design their popular pay-per-click program that brings visitors to your website.

The course format has 2 components:

1. A self-paced narrated slideshow – learn any time during the week that’s convenient

2. Fridays: live Q&A session via conference call.

If you can’t make the live call it will be recorded. Whether you’re an auditory or a visual learner, this course will suit your style. Register here: http://findnewaudiences.eventbrite.com << SPECIAL DISCOUNT FOR YOU >> ==> Pauline is offering Wired PR Works readers a 15% discount. Use this code during the checkout process: BARBARA

If, after the first class, you find that the course is not for you, you’ll get a complete refund. Class starts the week of January 14.

Update 01.17.08

To produce the class, Pauline uses a program called Flashspring, which installs as a plug-in inside PowerPoint. She says it’s more flexible with more features than Slideshare and converts to Flash faster. Flashspring starts at $199.00.

Update 01.27.08

Embedded video changed to a link for faster blog loading time.

Contact Barbara about a project or speaking opportunity.

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Video Messaging | Newfound Ways to Channel via Cellphones, Sites, Blogs

Cellphones Growing on Web as a Way to Keep Up Image, a story about how

The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.”

mentions several tools, including kyte.

According to the site . . .

kyte allows anybody to create their own interactive TV channel on their website, blog, social network or mobile phone

With kyte, you create your own live TV shows and broadcast them on your own interactive channel, on your website, blog, social network or mobile phone. You can share your kyte channel with your friends and collaborate with them so that they can also be a part of your shows, by adding their own content, by voting and by chatting live with other viewers. With kyte, you can share your experiences live with the world and be the star, director and producer of your own live TV channel, wherever you are and however you want.

Too bad Kyte isn’t available for my Treo yet, but I may test out the presentation tools in kyte’s produce a show center that let you drop in music, images, video and even a user poll and then publish it live. Did I mention this is all free?

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Invitation: Free Ezine Subscription | Marketing Tips | PR Advice | Bonus Offers

I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away free information whenever I want. Like today’s guide, which is packed with links, ideas and resources. Want to join my herd? Sign up for a free MTN Ezine subscription and get marketing tips, PR advice, special bonus offers and videos all aimed directly at growing your business quickly, profitably and in creative directions.

Big Seminar 9 | Video Testimonials | Internet Marketing

Now that Armand Morin’s announced Big Seminar 9, my blog is starting to pull traffic for this Big Seminar 8 preview post.

Note that this time I’m not offering a $500 scholarship. Even with that draw, it’s hard to compete against the major players who have bigger lists. Typically, they either offer nothing or an outrageously generous bonus.

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Here’s my take on the next Big Seminar. . .

Go to Armand Morin’s Big Seminar page, opt in and the first video testimonial you’ll see is from . . . me. Yes, me.

But I don’t want you to opt in to see me. I want you to enter your first name and your primary email address to read one of the best sales letters on the Internet and to see how Armand uses audio, copy, music, images, graphics and video. As Armand says, “Success leaves traces.” And, success is written all over these pages.

At Big Seminar 8 last October, Armand gave us the opportunity to record a video testiomonial. I was really nervous, but the person right behind me said I did really well.

How did my video testimonial make it to the number one spot? I’m guessing it’s because I come across as enthusiastic, my story is compelling [yes, it's all true] and my call to action at the end is really strong.

Now. . . will I be there? I’m thinking about it. There’s another seminar closer to home the same weekend.

If you’re thinking about it – don’t. Just sign up. Last year at this time I read Armand’s Big Seminar 7 sales letter, won a sizable scholarship from Rick Raddatz and stayed home because my youngest son was getting his black belt that weekend. After all, my business profits paid for the program. I had to support my own investment – and celebrate a bit.

When I promoted Big Seminar 8 last October, I got an affiliate commission for every sale. Will I get a commission this time? I don’t know.

The links you see in this post will take you to Big Seminar via my affilate link. I have to be honest . . . I got this link as an AM2Gold member. In the video, I mention my membership, which transitioned from AM2Gold to Armand’s new program, AM2.0. A few months ago, I suspended my $497 monthly AM2Gold membership.

Why? I’ll get to that in a minute. . .here’s my take on what AM2.0 membership can do for someone who’s serious about internet marketing.

As an AM2.0 member, you’ll find Armand gives away enough information to start a massive enterprise and then connects you with your very own mastermind group that’s guaranteed to have more than a few full-fledged internet marketing experts who can show you shortcuts that save thousands of dollars and who knows how much time. The people you meet can not just open doors, but they can also build super highways for your products – in one phone call.

In terms of connections and opportunities, AM2.0 is one of the internet’s most exclusive premier membership programs. You’ll probably have the opportunity to join AM2.0 while you’re at Big Seminar. Plan on staying over the following Monday if you think this is the right group for you. It was for me, for six months, until the time I felt I needed to commit to being a valued mastermind teammate shrunk due to pressing projects and other priorities. Once you step out, it’s hard to get back in. Next time, I’ll check out the reentry guidelines before I join another membership group.

If you do go to Big Seminar, be prepared to buy at least one program from one speaker at somewhere between $900 and $1800. I regret not buying Jim Edwards’ video package last year, but I knew it would distract me from other goals. He suggested I buy it and become an affiliate, which is the best way to make a profit on any purchase. So, keep that good advice in mind.

Maybe the best reason to go to Big Seminar is to meet other people. When I read the Big Seminar 7 sales letter about this time last year, I didn’t believe that I’d really get to meet anyone. After to going so many corporate events, I couldn’t imagine that much mixing. Now I know that if I go back, I’ll see many familiar faces. People really are friendly, especially if you have a project or product you need help promoting. Like most other groups, you’ll get more out of your experience if you’re a doer with a track record – even it’s offline.

When I told my former corporate contacts about Big Seminar, every one asked me about the sponsoring organization. They were so impressed, they wanted to know what group[s] organized the event. “It’s just one guy,” I said. One guy? Well, make that one guy who’s out there to do everything he can to make your success happen while you’re there.
Best wishes for another sold-out Big Seminar, Armand!armand_morin_and_barbara_rozgonyi.jpg

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