Super Hero Social Media for Parks and Rec


Super Hero Social Media Marketing by Barbara Rozgonyi

Thanks to IAPD/IPRA for inviting me back to speak at the Soaring to New Heights annual conference, and to present the WIRED 2.0 system for the first time. The original WIRED social media marketing system workshop  was built on Words, Intentions, Routes, Experiences and Design. A more modern and progressive model, WIRED 2.0 runs on World, Integrate, Relate, Equate and Deliver.

Tasked with waking up a group on a sleepy Saturday morning, I came up with an idea: Let them talk. About food. With a partner.

Assignment: Discuss what you had for dinner last night with a partner. You have two minutes. Go!

At the two minute mark I could tell that this conversation could go on for awhile, but we needed to know: who had the best dinner last night?

Portillo’s and Houlihan’s were the winning restaurants. [This explains why my second slide is a picture of my dinner at Harry Caray's.]

Sharing is what social media is all about. Everyone got to talk to someone; the room warmed up as people woke up.

Every year, I learn so much from the leaders who take time to share their knowledge in these session.

In Super Hero Social Media, we heard from the Crete Park District about the Facebook success of a dance recital. Chicago Park District shared Hootsuite tips. Thanks to NBC’s Parks and Rec for having such an awesome social media presence – how fun to use the sites in our showcase!

Super Hero Social Media for Parks and Rec Presentation Guide

Hashtag # IPRASMSH 

A Super Hero is _____________

Social Media means _______________

WIRED System 2.0 by Barbara Rozgonyi

World

  • Who’s Who
  • Words
  • Search

Integrate

  • Programs
  • Events
  • Community

Relate

  • Local
  • Mobile
  • Social

Equate

  • Personal
  • Parks
  • Community

Deliver

  • Content
  • Organization
  • Results 

Social Media Strategic Content Marketing Plan

  • Mine current content
  • Map calendar
  • ID communities
  • Set level
  • Create. Curate. Congregate.
  • Monitor. Measure. Maximize.

Tools

Track and follow tweets by location http://monitter.com

Find communities and influencers http://commun.it

Event Management http://eventbrite.com

Automate Updates http://hootsuite.com

Management and reporting http://sproutsocial.com

Scheduling tweets http://bufferapp.com

Connect with community http://crowdbooster.com

Twitter manager http://tweepi.com

All in one analyzer http://socialmention.com

Book

Success Secrets of the Social Media Marketing Superstars

Links

Super Heroes and Super Powers

http://wiredprworks.com/8-superhero-super-powers-small-business/

Social Media Marketing and PR Article Archive

http://wiredPRworks.com

Organizations

Social Media Club Chicago http://smcchicago.org

Super Hero Social Media for Parks and Rec Slides

 

“Okay, I start everyday by hitting up Facebook, Twitter, Tumblr, and Instagram. Sometimes I like to throw in Linkedin. For the profession shorties.” – Tom Haverford, Parks and Rec

How do like to start your social media day?

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About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.