Social Media Resources for Financial Services Privacy Pros


financial-services-privacy-social-media-iappEveryone’s interested in privacy, but perhaps no one takes it more seriously than privacy professionals, especially those in the banking, insurance and financial service industries. Mix in social media, and marketing, and the conversation gets very interesting.

That’s what I found as I prepared a speech, slideshow and presentation guide for the International Association of Privacy Professionals Practical Privacy Conference here in Chicago.

Thanks so much to Beth Marshall, CIPP/US, Marketing Director Zurich NA, for inviting me to speak and for doing a fantastic job managing the program!

That’s Beth on the far right, along with me and the other panelists Dan Burks, CIPP/US, Chief Privacy Officer/Director of Vendor Risk Management, U.S. Bank;  Michael O’Neil, Partner, DLA Piper LLP (US) and Richard O’Brien, President & CEO, Payment Pathways. Here’s our panel description, along with links to all presentations.

Privacy Considerations in the Online and Mobile Space: Mobile Payments, Behavioral Advertising and Social Media

A panel of professionals will dig into the ways businesses, especially financial services companies, are using mobile payments to meet their customers’ growing demands, the benefits and potential pitfalls of behavioral advertising and tracking and how social media can be used to reinforce and expand the reach of your message for sales and servicing.

Handout 1, Presentation 1, Presentation 2, Presentation 3, Presentation 4

Social Media Marketing Resources for Financial and Banking Services Privacy Professionals | Barbara Rozgonyi’s presentation guide

Here’s the information from my presentation guide. Whenever I speak I like to give my audience a list of resources. That way, they can share the information with their team.

10 Action Steps

1.     Be Visible! Move social media icons above the fold

2.     Set up a social media dashboard page that addresses privacy issues

3.     Include social media updates with privacy tips

4.     Link to articles with information on how to protect privacy

5.     Facebook: add a privacy policy section on your about page

6.     Twitter: link to social media dashboard in your profile; include a brief outline on twitter background image

7.     Train team on social media policies and privacy matters

8.     Delete updates from people that contain private information

9.     Explore and participate in forums and message boards.

10.   Think privacy in 3D: People, Company, Data

10 Twitter Privacy Tips

Top 11 Privacy Trends: Social Networking

Consumer Reports: Facebook and Your Privacy

Almost 13 million users said they had never set, or didn’t know about, Facebook’s privacy tools. And 28 percent shared all, or almost all, of their wall posts with an audience wider than just their friends.

Social Media and Private Banks Survey

A survey on the social media activities of 50 leading private banks found that most had developed “amateurish” social media strategies, were “hibernating” on Facebook and displaying “tokenism attitudes” to Twitter and YouTube, according to Assetinum.com, an independent financial information portal for investors.

Dynamics ePlate

At the heart of the system is the Dynamics ePlate mobile payment device (Mullen says he no longer calls it a credit card), a paper-thin electronic credit card. It has an electronic stripe like any traditional credit card. It also has programmable buttons that can alter the usage of the card, depending on which button the user selects. You could, for instance, use a card as a credit card, or push a button and use it as an ATM card.

Top 10 Banks Using Social Media

Global Payment Market Forecast

New research study “4Q.2011 Global Mobile Payment Market Forecast 2010 – 2016: Global mobile payments users to hit 1 billion in 2016 with $998.5 billion in transaction value” provided by IE Market Research Corporation has been recently published by Market Publishers Ltd. The report states that the global mobile payment revenue is expected to rise from USD 47.2 billion in 2011 to USD 998.5 billion in 2016, with CAGR of 83.7% from 2012 to 2016.

Banking on Social Media: Financial Services Brands that Get Social

Those institutions doing well include Citibank in the lead (with 84 points) followed by: Société Générale (83 points), ABN AMRO (82), Barclays (80), Wells Fargo (76), Standard Chartered (73), Deutsche Bank (70), Vanguard (70), Commonwealth Bank (69), Nordea (68) and Royal Bank of Canada (68).

Research Shows Significant Increase in Smartphone and Mobile Device by Advisors to Access Social Media

Nine out of 10 advisors have social media profiles; 73% on Facebook, 62% on LinkedIn and 27% on Twitter. And, 56% say they’re either moderate or extensive social media users.

According to SocialMediaExplorer.com, 90% of the discussions occurring online around banks and bank products are in forums. Here’s a forum engagement guide by Patrick O’Keefe, author of “Managing Online Forums.”

The Social Media Conference for Financial Services

Wednesday, August 22, 2012 – Friday, August 24, 2012

Social Media Security Basics Infographic

Tackling Twitter and Facebook Fakes: Identity Theft in Social Media

Financial Privacy FAQ

Social Media Club

Find your local chapter at http://socialmediaclub.org

How about you? How do integrate social media, marketing and privacy in your business?

About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.

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