Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going?

If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone.

There is no one set, standard response that sums up neat and tidy answers to what makes social media tick. That’s why I have a hard time explaining what I do online to people who also ask: what is a blog? and in a hushed voice, do you think I’ve ever been to a blog?

For the deeper answers, I look to people who take the time to observe, reflect and report. People like Brian Solis who writes the blog PR2.0. Brian’s most recent masterpiece is a piece called The State of Social Media 2008.

Brian says everyone is a social media expert – whether you know that or not.  He helps us out with graphics, like this one, called the conversation prism. And, he details how social media works and where it’s going in 2009.

For me, social media is perpetual newness: new people, new ideas, new places and new online community connections to explore. To get there, all you have to do is start talking to each other.

What do you think?
What does social media mean to you?

About the Author

Written by Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.