Manage Your Digital Presence: Social Media Marketing for Professionals at Adobe Days


adobe-daysLove designing with Adobe? Love learning what’s new, now and next in social media marketing?

Then, you need to be at Adobe Days.

Hosted by Ascend Training, located in Chicago’s historic Fine Arts building on Michigan Avenue, the event is on September 29 and 30.

Two jam-packed days – featuring dozens of presentations – will cover all of Adobe’s Creative Cloud applications, best practices, and time-saving tips and tricks.

Whether your focus is video, web, illustration, development, UX or SEO, Adobe Days will advance your skills and hone your creative edge.

Thanks to Jori Curry, founder of Ascend Training, for inviting me to present “Managing Your Digital Presence: Social Media for Professionals.” As an Ascend Training faculty member, I will be teaching a two-day digital marketing workshop on October 6 and 7.

The presenters represent the who’s who in the creative world. Paul Trani, Adobe’s Worldwide Evangelist will open the conference.

Adobe Days Chicago Event Sessions

Here’s a look at the program. What sessions interest you?

Register for Adobe Days.

DAY 1 SESSIONS
(*Session Topics Subject to Change)
9am

Keynote with Paul Trani
Adobe Evangelist Paul Trani will deliver our keynote.
10am
Linked Assets in Creative Cloud Libraries: Photoshop, Illustrator & InDesign
Join the linked revolution with Creative Cloud Libraries. Create in Photoshop see automatically update across InDesign, Illustrator and other Photoshop documents. Collaborate with teams, and change your workflow! –Paul Trani
InDesign Interactive: HTML5 Web & Tablet Apps!
Turn your InDesign documents into animated digital apps & files for iPad, Android and desktop! Use HTML5 and Twixl Publisher to create accessible, interactive, cross-platform files. – Laurie Ruhlin & LN Vandercort
Managing your Digital Presence: Social Media for Professionals
Take control of your online presence! Advance your branding, content marketing and social media skills with LinkedIN, Twitter, Facebook, and Instagram. –Barbara Rozgonyi
11am
Top 5 Graphic Design Trends for 2015
Design principles are everchanging. Learn about the latest typography trends and why lowercase is here to stay. Use minimalist designs, impactful elements and negative space to help elevate your imagery. –Susan L. Smith
Alternate Layouts in InDesign
Learn to use InDesign in a flexible, alternative universe. Create Liquid Layout rules, multiple layouts and keep consistent styles across layouts. Keep your business cards, iPad app, and brochures all in one document! –Erica Gamet
Why do Designers Need to Learn HTML? Designing for Digital Part I
Designers need to learn coding basics to avoid things getting lost in translation when passed on to the developer. Learn how code can restrict or expand your designs, and get a better sense of what’s realistic BEFORE you get started. –Rich Humphreys
Noon – 1:15pm: Lunch on your Own
1:15pm
Brilliant Illustrator Infographics & Icons
Learn to use Illustrator to create beautiful, tangible, modern imagery! Use Illustrator like a pro to make your infographics that stand out from the crowd, and logos that will impress –Laurie Ruhlin
So You Think You Can Style?
So many InDesign users understand the concept of styles, but struggle when it comes to putting them into practice. Learn advanced styling functions to streamline your workflow. –Erica Gamet
Designing so your Developer Doesn’t Want to Strangle You: Designing for Digital Part II
Learn crucial Photoshop skills to design with CSS & HTML. Ensure your designs are pixel-perfect on multiple devices, see new exporting functions that make creating assets a snap! –Rich Humphreys

2:15pm
Photoshop Filter Magic
There is more to filters than Gaussian Blur. Photoshop CC 2015 enables us to create spectacular effects with filters. Create amazing effects with lighting, perspective with Vanishing Point, Blur Gallery & more. –Jori Curry
InDesign Tips ON FIRE!
Join InDesign gurus Erica Gamet and Laurie Ruhlin for the hottest tips and tricks to take your projects even further. –Laurie Ruhlin & Erica Gamet
Don’t Get Left Behind! Create Video for Mobile
Connect with YouTube’s 1 billion daily mobile viewers and create video for your website! Learn to create optimized video for mobile devices. –Rob Schulz
3:15pm
Layers on Steroids
Hold onto your hat, because these are not your Grandmother’s layers! Take the fasttrack to Smart Objects, Embedded Linked Images, Masking and much more! –Jori Curry
SEO: Tips for Rockstar Rankings
Pull back the curtain on SEO and discover how to raise your Google rankings. Learn how to rise to page 1 with the 200 factors in Google’s algorythms, Understand where keywords, responsive design, and content-driven link building all fit in. –Tom Dupuis
Adding Amazing 3D Elements to your Designs
Easily integrate 3D animations into your video for the web. Cinema 4D Lite is now part of After Effects. It’s never been a better time to enter the world of 3D. – Sean Frangella
4:15pm
Photoshop Retouching and Camera RAW
Retouching has never been easier! Open the curtain behind Camera RAW and get stunning results applying Exposure, Noise Reduction, Sharpening, Local Adjustments, Perspective Correction and the new Dehase! –Patty Carroll
Join the Acrobat DC Revolution
Acrobat DC’s new interface is changing everything you thought you knew about PDF’s. Send, sign & track digital files seamlessly and collaborate across devices. Take even the worst scan and turn it into an editable PDF…with matched fonts! –Jim Maivald
Top 10 Reasons to use SVG Graphics!
SVG is the future of the web! These scalable graphics can fit any size, and offer support for interactivity and animation. SEO friendly, and resolution independent! Use SVG to create graphics that look just as beautiful on mobile as desktop and retina displays without the extra effort –Rich Humphreys
DAY 2 SESSIONS
Day 2 seminars are designed for you to bring a laptop and follow along. (*Session Topics Subject to Change)
AM Session 9am-Noon (Choose 1)
*InDesign, Illustrator, Photoshop, CC Libraries, and Bridge: Differences, Similarities and Using them Together -Laurie Ruhlin
*Photoshop Pixels Demystified: Resolution/File Formats for Print and Web -Jori Curry
*Getting More Out of InDesign, Styles, GREP and More -Erica Gamet
*Crucial HTML & CSS for Designers -Rich Humphreys
*Photoshop 3D Magic -Tyrus Goshay
Noon – 1:30pm – Lunch on your Own
PM Session 1:30pam-4:30pm (Choose 1)
*On-Location Photo Shoot and Learning Photoshop Camera RAW (Attendees bring their own cameras and have solid understanding of how their camera operates) -Patty Carroll
*InDesign Tablet Publishing: Publish Online, HTLML5 (in5) and Fixed Layout epub. -Laurie Ruhlin
*Designing for Digital, Creating Graphics for Web, Mobile and using SVG -Rich Humphreys
*Getting Started with InDesign – Erica Gamet
*Working Non-Destructively in Photoshop CC -Jori Curry

See you there? Register for Adobe Days.


About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.