How Not to Use Social Media | BlogWorld08


social-media-blogworld08 Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Avoiding Disaster: How Not to Use Social Media with Jason Falls, Lee LeFever, Patrick O’Keefe – Patrick O’Keefe, ManagingCommunities.com, Bad Boy Blog (Editor/Blogger), YanksBlog.com (Editor/Blogger) and Darren Rowse – Digital Photography School (Editor), ProBlogger (Editor).

You’ll find all of my BlogWorld08 twoverage [tweet +coverage] here.

Thanks to those of you who asked me to share these updates.

Reader’s Guide: Each line represents a live update made on @wiredprworks on twitter.com. Reporting is in reverse order; so start at the end and read your way up. Note that this is exactly what I typed during the session, misspellings and all. When you see @name, this means that the person who was talking may be found on twitter.com/name. Apologies in advance for any inaccuracies. 

Did you go to BlogWorld? Please share your takeaways and resources in the comments section.

How Not to Use Social Media BlogWorld08 Session Notes by Barbara Rozgonyi @wiredprworks on twitter.com

blog directories about communities @jasonfalls, wordpress lets you ping blog directories #bwe08

much rather write quality content than trolling for submission in blog directories @problogger #bwe08

quality of comments lower on @problogger than early days, rather have 400 readers on topic/target than 40K just flying through #bwe08

think twice about tweeting from a bar in Vegas-even if you think it will be really funny @jasonfalls #bwe08

take out a youtube video & that breaks all blogs w/the video, have to contact all bloggers lesso: be accurate 1st time @leelefever #bwe08

mistakes: past when you’re angry, go for a walk first, don’t damage someone else’s reputation #bwe08

bloggers: need to create a set of rules for pr ppl that want to pitch you: example how to pitch sme on @jasonfalls blog #bwe08

want the rules to be there, ppl should have content and be able to use it #bwe08

linkbait-any content that gets passed around, write a useful resource, creating useful content in ppl’s lives: news, ed, etc. #bwe08

email new commenters, give readers jobs when you’re away, those ppl take a step 2u, u step back to them #bwe08

content is the main part of any community, wordpress makes you pretty good on seo, love your readers to death #bwe08

outreach crosses a line when you take someone else’s space and try to use it @ifroggy #bwe08

our job is to make businesses better, take know-how & pass it on #bwe08

start having conversations and get feedback from ees, make sure ee has a genuine interest – @zappos trains ees on twitter #bwe08

every ee is a connection pt to the brand/powerful mktg tool, have to teach them how to behave.communicate #bwe08

it’s about discerning and setting boundaries, greasing of the wheels that goes along w.being personal @ leelefever #bwe08

theory is: don’t mix personal/business @problogger, twittering about life makes business connections #bwe08

easy to do social marketing – take off mktg/pr and be a human being and have a conversation, be relevant & be trusted @jasonfalls #bwe08

blogs: advertisers don’t want to spend on spammers $ #bwe08

ppl do have this natural inclination to watch corporations for mistakes, tidal wave of bad PR @leelefever #bwe08

over 5,000 marketing messages/day some surveys up to 13,000, social media growing b/c human beings talking to human beings #bwe08

if you have a new product/resource no one will care if your reputation=spammer, ppl don’t want to spend $ on you #bwe08

walmart fake blogs – still has a hard time from coming out from that reputation, hard to shake spammer/nuisance persona #bwe08

be careful about paying ppl for “social media outreach” w/spammy tactics, will end up biting you @ifroggy #bwe08

when you associate w/respectable ppl, you’ll be looked at in the light, stick w/good ppl @ifroggy #bwe08

4 ways to react to negativity: 1 respond privately/2 publicly,3 ignore,4 other people will defend you @problogger #bwe08

when you move to air dirty laundry, everyone gets dirty, best to stay professional @ifroggy #bwe08

spirits case study re: friendly competition, encouraged everyone to visit competition to learn more vs. complete advertising #bwe08

example: canadian club FB app upload pic of dad, found FB club, talked to admin, addressed risk for under 18 shut down site #bwe08

have convos w/legal counsel @jasonfalls, their job is 2 min risk,don’t have 2 have permission 2 link 2 someone, legal there 2 say yes #bwe08

creative commons makes very clear what rules are @leelefever, attribute common craft, communicate rules so they can share #bwe08

think about what is appropriate use of content and how will they share, tell them the rules, find ways, ambiguity is bad, rules good #bwe08

audio, video property rights content wouldn’t be popular if not sharable #bwe08

add value in one place and others will promote you find you, not pushing messages, but pushing value contributions #bwe08

ambassadors will set the tone, really about observing and doing what they do #bwe08

4 days ago · Reply · View Tweet

about learning the culture and looking for key individuals @problogger #bwe08

have to learn the language of the place, find a local to work with @problogger, found the lady plurkers to see how they use #bwe08

@coachdeb talks about tribal mktg, assimilating in the community Jane Goodall, have to know rules lot of differences #bwe08

you need to be honest/transparent @jasonfalls, sig on forums says: I work for co, not here to sell anything, builds cred #bwe08

@problgger, one of the best ways is to tell a story, show people how you come up with an idea #bwe08

Ifroggy – info-tisements, adver-questions, take off mtg/sales hat, be a human you could get thrown out a community #bwe08

@problogger uses sm for: branding, research, traffic, deepening relationships #bwe08

how not to use social media inspired by @emom! #bwe08

Avoiding Social Media Disasters Panel

Darren Rowse, Problogger, @problogger

Jason Falls, Social Media Explorer, @jasonfalls

Patrick O’Keefe, Managing Communities , @ifroggy

Lee LeFever, CommonCraft, @leelefever


About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.


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