There’s nothing like a great saying to inspire us. For years authors have leaned upon quotes from the past to initiate creative thinking. Historians have used the sayings of those who came before us to understand history’s affect on the future.
While it may seem that words from the past are less meaningful in this world of digital messages, instantaneous connection and ever-changing culture, PR pros can still seek encouragement and motivation from some old-timers who knew what they were talking about. Check out these six quotes that can make you think twice, re-boot your creativity and inspire your next press release. Thanks to Stacey Acevero of PRWeb for submitting today's guest post.
Words From Old: Six Quotes From History To Inspire Your Next Press Release
1. “Think like a man of action, and act like a man of thought.” - Henri L. Bergson, Nobel Prize winning French philosopher
Bergson convinced thinkers of his time that immediate experience and intuition are more significant than rationalism and science for understanding reality.
Do you still rely upon your intuition to come up with meaningful campaigns and content? How can your experiences positively influence the way others see your brand?
2. “Even if you’re on the right track, you’ll get run over if you just sit there.” - Will Rogers, actor/humorist
It’s a relevant thought in today’s non-stop, 24/7, all-access world of information. Success in the digital marketplace is all about movement and adaptation. Stop your progress and you won’t just be left behind, you’ll be trampled.
3. “History will be kind to me for I intend to write it.” – Winston Churchill
No better motivation for writing content that will stand the test of time. Remember, everything that goes on the web stays there, forever. Make it relevant and compelling.
4. “Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.” – Sam Walton, founder of Walmart
What better motivation to look for niche sites on the net that can tap into new audiences or those who best fit the profile of the customers you want to reach!
5. "Anything is possible if you've got enough nerve." – J. K. Rowling, author of the Harry Potter series
Rowling’s words are especially true in light of the Internet and its explosion of opportunities and possibilities. Take a second look at how you market your brand and then push yourself to look outside the box.
6. "I have not failed. I have just found 10,000 ways that won't work." – Thomas Edison
A campaign that fell flat, an event that went wrong – PR is replete with potential for failure and yet it also provides a slate on which you can shape your brand’s presence in the marketplace.
Have you encountered failure in your marketing efforts? Look for the success underneath – it may be the next great campaign that benefits from your wisdom.
Knowing that others have faced similar challenges and questions is a great motivator. Take their advice and observations to heart.
Start your day with these and other quotes that motivate you and then answer this question: If you knew you couldn’t fail, what would you do?