“It’ll never work. It’s taken me 12 years to do what I do. You have to practice for hours to do these tricks. And, you have bail – a lot.” 16 year old skateboarder’s answer to why he won’t give skateboarding lessons

It’s Monday and I’m in the mood for some motivation.

What do you tell people when they ask you for advice about how to do what you do? Do you talk about bails or successes?

When people want to talk to me one on one for a few hours about how to be a pro blogger [not that I’m there yet] or a PR phenomenon [not there yet, either] or a social media maven [okay, I participate, but I’m not a megastar], I start out by asking about their expectations and their long-term commitment. What do they really want to achieve and why tells us both a lot about where they want to go and how they’ll get there. [And, yes, I am developing a course to teach businesses how to achieve their communication goals.]

Here’s the deal: Before you can be a pro [at almost anything], you have to bail – a lot.

Definition: Bail can mean a few different things. First, it can refer to a skater landing safely on his or her feet after failing at a trick. It can also mean something along the lines of “chickening out”, where a skater gives up on a trick halfway through and lands on his or her feet. Third, it is often used for a crash or failed trick where the skater does not catch his or her feet, and gets hurt – often painfully and / or humorously.

Source: About.com

Skateboarding Equipment Compared to Marketing – PR Strategy

Source: Barbara Rozgonyi

Ramping Up Your Pro Business, Blogging, PR or Skateboarding Performance

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About the Author

Written by Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.