PR for Speakers-Legendary Lessons from Pam Lontos of PR/PR


If there’s one thing every speaker and author could use it’s more publicity.

“I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings!

My top takeaways:

– start at the top and work you way down – it’s often easier to get into national publications

– keep at it: one author sent a new press release to Oprah every week – for four years! – before he got on the show

– write the book; you’ll get instant credibility

– contain media kit costs by limiting your information to one page

– produce an easy to reproduce and update speaker promotion book you can print-on-demand

– don’t be in a rush to get industry book reviews

– contact trade industry publications directly to place 800-1000 word articles

– author popular articles that can run over and over again – one of Pam’s clients’ articles ran over 120 times!

– grab attention with your headlines that list benefits or solve problems

– get in the habit of responding to news immediately with a press release

– tie your news into a special date on Chase’s Calendar of Events – today is Pi Day!

– accept every media interview – the smallest connections can pay off big time

– be patient, one story took almost two years to place in Fast Company

visit Pam’s site to read her public relations articles

Your Turn

What’s your dream media opp – magazine, radio or TV?


About Barbara Rozgonyi

Barbara Rozgonyi publishes and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.