Personal Branding for Affiliate Marketers ASW11 4


On Monday, I participated in a panel discussion about personal branding for affiliate marketers at Affiliate Summit West 2011 in Las Vegas. Thanks to Marty Fahncke, our moderator, for suggesting we hand out an action guide. Here’s a picture of our panel. That’s Marty, Jim Kukral, me [Barbara Rozgonyi] and Geno Prussakov. All speakers received complimentary event registration. Here’s our action guide . . .

Leverage your Personal Brand for Affiliate Success

Many successful affiliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into affiliate success.

Panelists: Geno Prussakov, Barbara Rozgonyi, Jim Kukral
Moderator: Marty M. Fahncke

Personal Branding for Affiliate Marketing Success Action Guide

Geno Prussakov 5 Points of Personal Branding

1. Authenticity and Unique Promise of Value

2. Remember 3 Rs: Reachable, Responsive, Real

3. Forget Charisma, Remember 3 Is: Inspirational, Intellectual, Individualized

4. Build Bridges

5. Be Courageous & Prepared

Barbara Rozgonyi How to use the power of free publicity to leverage your personal brand into affiliate sales

1.   Words – communicate in their language with an SEO accent

Tools I mentioned: Wordle to gauge keywords and SEO Scribe [affiliate link here and in how to use SEO Scribe with WordPress video] to analyze WordPress blog posts

2.   Intentions – be their buyer, their resource, their connection

3.   Routes – why PR is the most overlooked and fastest express route

4.   Experiences – storytelling makes connections that make sales

5.   Design – repurpose and repackage content within an elegant model

Marty Fahncke Personal branding success action items

1.   Write, and be written about

2.   Speak and be spoken about

3.   Be seen online

4.   Be seen offline

5.   Borrow social influence

Jim Kukral 5 Personal branding perspectives

1. Trust is required. Do you have it?

2. Nobody cares that you’re a middleman as long as you give them what they need

3. When you solve people’s problems, you win

4. Content, content, content

5. Make more content

Jim challenged us to go from writing and blogging to diversifying content with video and podcasts. How do you diversify your content?

Here’s my ASW11 presentation – all images from Paris . . .

Personal Branding and Free Publicity for Affiliate Marketers

What personal branding characteristics are most important to you as a marketer – or a buyer?

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About Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.

  • http://www.facebook.com/personalbrandingexpert Dan Schawbel

    What’s really cool about this Barbara is that Marty Fahncke was one of the first people I had ever reached out to and interviewed in this space back in early 2007.

    Also, Jim Kukral is a friend of mine and he’s very smart and driven.

    Great job with your presentation on personal branding and happy 2011!

  • Barbara Rozgonyi

    Hi Dan:
    Thanks so much for stopping by and commenting!
    Good to know that we have friends in common.
    Enjoyed speaking with you at UnGeeked events in 2010 and hoping to hear you present again this year. I always learn so much from you.
    Happy New Year to you, too!!!
    Barbara

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