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Referring Site PR | Random Blog Traffic Analysis-Stumbleupon Wins

referringsites-bouncerate

For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree.

Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds.

In analyzing my recent traffic from my top five referring sources via Google Analytics, I found that Stumbleupon came in first for number of pages per visit, average time on site, percentage of new visits and even had the lowest overall bounce rate: 30%.

Here’s the information that’s in the image taken from Google Analytics. You’ll notice that number of visits is missing; data removed to keep you guessing. :)

Referring Site Source Pages/Visit Average Time on Site % New Visits Bounce
Rate
linkedintelligence.com 1.51 00:01:32 94.00% 73.00%
twitter.com 1.78 00:01:18 81.25% 66.75%
thetwitterguide.com 1.68 00:01:16 81.13% 60.38%
google.com 1.48 00:01:06 32.00% 72.00%
stumbleupon.com 2.02 00:01:58 95.00% 30.00%

How did this happen? All I can think of is: relevant content and interesting layout, but I really don’t know.

Your Turn

What sites send you the most qualified traffic? Do you give Stumbleupon a thumbs up or a thumbs down?

About the Author

Written by

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.

One Response to Referring Site PR | Random Blog Traffic Analysis-Stumbleupon Wins

  1. Some sites I stumble and they get hundreds of visitors, other ones get literally 2. I’d really like to know how stumbleupon decides how many people to send somewhere. Is it all popularity category, is it age of domain, is it amount of activity in account that stumbles, I’m really curious if you have any ideas.

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