Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed?
In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements.
Plan
Platforms
Keywords
Images
Stories
Social Media Marketing Scoring Guide
Each counts for 20 points. Rate yourself based on these measurements.
| 5 points | 10 points | 15 points | 20 points | |
| Plan | sketch | tested | working it | updating based on results |
| Keywords | have an idea | researched and targeted | tested with Google AdWords | you own your keywords |
| Platforms | on several sites | focusing on where community is | engaging in community | have your own community |
| Stories | tell your own | tell success stories | community tells value stories | shared sessions with community |
| Images | profile picture | collection | frequent updates | community shares images |
A= 90-100 B=89-80 C=79-70
How did you score? What do you need to work on? What would you add?
About the Author
6 Responses to Making the Grade in Social Media Marketing | Simple Score Sheet
Calculating my score . . . .
Thanks for sharing this little tool to tell if we are doing the right thing in adopting social media. Okay, calculating the score.
I’ve been researching how the gov will be using social media for transparency and possibly using the collective input for saving money, cutting programs, etc.
I’m thinking about the stories aspect. Do you know of any good examples already up and running?
Thanks for your question, Annette. In checking the latest on twitter, I saw a few links that might interest you:
http://search.twitter.com/search?q=social+media%2C+government
If you see someone who is talking about a topic you’re interested in, you can find out how to contact them from the link in their twitter profile. Or, if you have a twitter account you can chat with them directly.
Here’s a story about how one county government exec used twitter as a newsbreaker: http://tr.im/gJwe.
The Obama administration is putting out a call for stories, as you can see here: http://www.recovery.gov/?q=content/share-your-experience
Locally, our high school added an additional requirement for social studies so that our students will be better prepared to be tell their stories and serve as civic leaders.
I’m particularly interested in research paradigms for experiments to track group process.
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