Today, Compuserve celebrates the 30th anniversary of their debut as an online consumer service.

1979: CompuServe begins offering a dial-up online information service to consumers. CompuServe added a wealth of other features: near–real-time stock quotes, weather reports (with downloadable weather maps), lively forums, even airplane-ticket booking through the Eaasy Saabre system. And, of course, there was e-mail, which Compuserve apparently trademarked as “Email”.

Source: Wired Magazine

Now that we know where the term “email” originated, I have a question for you:
What’s your email marketing wish?

Higher open rates, better click throughs, more subscribers?

Whatever you’re wishing for, here are a few resources can help you make better email marketing a reality.

5 Day Email Marketing Transformations Course
This course will take you through . . .
Day One: Brand Your Identity
Day Two: Present Offers the Crowd Can’t Resist
Day Three: How to Trigger Rapid Response
Day Four: Grow Your Own Groupies
Day Five: Measure What Works

Mark Brownlow’s email marketing resource guide is a comprehensive list of sources you’ll want to browse through and bookmark.

Email Marketing Metrics Free Download
MailerMalier.com
Look up results like these:
- earlier in the week is best, preferably Monday or Tuesday
- open rates and click rates vary by frequency and industry
- set up an option for mobile readers to get a shorter version
- use vivid color
- subject lines under 35 characters get the most attention

What’s your email marketing wish?

About the Author

Written by Barbara Rozgonyi

Barbara Rozgonyi publishes WiredPRWorks.com and directs CoryWest Media, an integrated social media marketing and PR firm. As Social Media Club (SMC) Chicago’s founder, Barbara is a recognized spokesperson for brands, bloggers and the social media marketing PR industry. Barbara invites you to join the Wired PR Works community on Facebook or to contact her regarding interviews, partner promotions or speaking engagements at 630.207.7530.