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Category: Speaking

PR Questions | Any Public Speaking Tips for First-Timers? 18 Answers

public-speaking-tips When a first-time speaker asked for ways to improve their presentation before taking the stage, I put together a list to help them out. Even if you’re not a first-timer, I hope these tips I’m sharing that work for me, along with the ones I picked up from my professional speaker friends, will help you!

18 Public Speaking Tips for First Timers Everyone

  1. Come up with a catchy title. The zingy sounding sessions will be better attended than the plain vanilla instructional classes.
  2. Before your speech, find out the issues your audience is facing and how your presentation will help them. Interview someone at the top and someone just starting out.
  3. Greet as many people as you can as they come into the room and ask them why they chose your session and what they hope to learn – this always calms me down and puts me in touch with my audience as people, not strangers.
  4. Start with a story -  maybe from one of the people you just met or about yourself. Pick something that personalizes the experience and brings the group together.
  5. Take an in-room survey asking for a show of hands so that everyone can see the results at once.
  6. Be prepared for “co-presenters,” people who want to present with you. Acknowledge their level of expertise and tell them you’d like to talk to them more after the session.
  7. Consider your format: if you’ve been to a blogging conference, you know how much the audience wants to participate in the presentation, which may good or distracting for you and the attendees. But, a lecture format can be boring. So, see what mix feels right and stay with it.
  8. Be careful when you talk about technology – have a reference guide or a glossary ready for those who don’t get what you’re talking about. It’s okay to stop and explain a few terms, but more complicated concepts like RSS might take too much time to explain during your presentation.
  9. Post your handouts online so your attendees can find them before and after your speech. Even if the conference offers to post them, tell your group if they give you their card you will email the notes to them; works well to get prospects.
  10. Present from your blog. I picked this tip up from Liz Strauss. When she was asked to present at BlogWorld at the last minute, she used her blog as her presentation. If you have Internet access, you can go right to the presentation and not have to worry about bringing your own laptop or zip drive.
  11. Limit or eliminate PowerPoint. Two of the most powerful presenters I know captivate their audiences in long sessions over two days. How? By becoming storytellers. With no interference from a screen, the audience relaxes and engages.
  12. Use funny videos. Search “download funny videos” to find them.
  13. Ask for written evaluations. Every attendee at one of my presentations gets the opportunity to promote themselves on my site and blog. All they have to do is review the session, leave a constructive comment and a link to their site.
  14. Encourage people to call or email you with questions and success reports.
  15. Follow up with an online thank you note after your speaking program.
  16. Hang out with other speakers. Look for a National Speakers Association chapter near you and go to their programs. You’ll learn a lot about presentation styles, topics and what speaking is really like.
  17. One tip I picked up from them: if your speech reaches one person in the room, you’re successful. Sometimes people in your audience are only there for something else: networking, lunch or a way to get out of the office. Although they might not have any real interest in your topics, other people do. These are the ones who will rush up afterwards to tell you how much they liked your presentation.
  18. Read this book: Present like a Pro, mentioned in this article “How to Speak Like a Rock Star

Your Turn

Share your best speaking tip with us or ask a question that wasn’t answered.

 

Social Media Keynote Speaker | Topics: Twitter, SEO for Bloggers, Quick-Start Blogs

BarbaraRozgonyi-BusinessBlogspeaker Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up?  Feel free to use these mini-outlines as a starting point.

Focusing on a single social media element is a good idea. There’s so much to talk about in this one category.  One hour is enough to give an in-depth overview while three hours allows time for a hands-on workshop. If you want your group to feel comfortable using the tools and make progress while they’re there, I’d go with the longer time slot. That’s assuming they bring laptops and you have wi-fi.

Image: Barbara Rozgonyi presenting Blogging for Business

Possible Social Media Keynote Speaker Presentation Outlines

Twitter  . . . 140 spaces to say it all
- what is twitter and why do I want to tweet
- setting up your profile
- strategies for becoming an authority
- finding friends to follow
- automating updates
- tracking results
- benefits beyond www.twitter.com
My experience: I signed onto to twitter around March 1. It’s
now my central network resource connection.

Search Engine Optimization for Bloggers

If I had to pick one facet of blogging that would most benefit your group members and their clients, it would be how to optimize your blog for search engines.
- how to find what people are searching for
- keyword tools
- writing for SEO
- tracking SEO
- ways to expand your SEO outside of your blog
My experience: every week I report on my top 5 placements
in Google searches for terms like: “becoming a subject matter expert”
and “Online PR speaker”

Quick-Start Blogging Basics

How to set up a blog quickly and creatively. In this session, we’ll go through:
- sketching out strategy
- setting up a platform
- pre-loading content
- promotional strategies
Based on my three-hour “Reboot Your Marketing with Blogging
Workshop” where everyone leaves with a live blog.

Event promotion is a built-in benefit for you and your guests.

Before the event, I will write about it on my blog, send out an online release and send out twitter updates. At the event, guests may review the program and give me a link to their site. Their reviews, along with the link, will be included in a follow up blog post. Event planners like having these built-in promotional tools, which drive interest and traffic!

Contact me at 630.207.7530 to book a presentation for your group!

Your Turn

Which of these presentations sounds most interesting to you? Why?

How To Fill Seminar Seats Using the Power of Free Publicity | Ebook

seminarprebook Looking for a quick-start guide to free seminar publicity?

Then you’re in the right place!

As seminar marketers and PR pros, Jenny Hamby and I want to share our success secrets. We want YOU to be successful! That’s why Jenny interviewed me, we transcribed our interview and turned it into an ebook you can purchase and download today. Put the Power of Free Publicity to Work for You

Our ebook, “How to Fill Seminar Seats Using the Power of Free Publicity” tells you:

  • Exactly all that PR encompasses (most people overlook the vast majority of what “PR” is – which means they’re leaving a lot of money on the table)
  • How to capture the attention of overloaded journalists – and get them salivating to talk to you about your upcoming seminar

  • How many types of press releases you should write at a minimum

  • 7 key elements every press release should contain … if you want it to get noticed, picked up and printed

  • How to find hidden publicity opportunities in even the most mundane events

  • Ways to structure and plan your seminar to maximize your chances of winning free media exposure

  • Identify which media outlets you should be targeting … and who to contact at each organization

  • The best way to contact the media – email, snail mail, fax or phone (you might be surprised!)

  • How to build a relationship with your media contacts … so that when you’re ready to promote your next event, they’re ready to listen

  • How much you should really plan to spend on PR each year

  • The #1 mistake most seminar promoters make with their publicity (if you make this same error you’ll losing thousands of dollars each year guaranteed!)

On the call, you’ll hear a lively, collaborative exchange that will inspire you to get started. The seminar content alone is worth over $500, but I want to help you fill your seminar seats with free publicity, not excess education expenses, I’m offering you this ebook for $39.

Purchase and Download Your $39 “How to Fill Seminar Seats Using the Power of Free Publicity” Transcript Now

How to Claim Your Complimentary Copy

Contact Barbara Rozgonyi, professional marketing speaker, about speaking at your event and your copy is on me.

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PR for Speakers-Legendary Lessons from Pam Lontos of PR/PR

pamlontos-prpr-barbararozgonyi-0308

If there’s one thing every speaker and author could use it’s more publicity.

“I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings!

My top takeaways:

- start at the top and work you way down – it’s often easier to get into national publications

- keep at it: one author sent a new press release to Oprah every week – for four years! – before he got on the show

- write the book; you’ll get instant credibility

- contain media kit costs by limiting your information to one page

- produce an easy to reproduce and update speaker promotion book you can print-on-demand

- don’t be in a rush to get industry book reviews

- contact trade industry publications directly to place 800-1000 word articles

- author popular articles that can run over and over again – one of Pam’s clients’ articles ran over 120 times!

- grab attention with your headlines that list benefits or solve problems

- get in the habit of responding to news immediately with a press release

- tie your news into a special date on Chase’s Calendar of Events – today is Pi Day!

- accept every media interview – the smallest connections can pay off big time

- be patient, one story took almost two years to place in Fast Company

- visit Pam’s site to read her public relations articles

Your Turn

What’s your dream media opp – magazine, radio or TV?

 

Toss Out the Title to Attract Business

BarbaraRozgonyiMarkLeBlanc

As a marketing/PR __________ [keep reading to find out why that's blank], I often feel like one of my friends who once told me about her place in her profession, “Don’t take this the wrong way, but it’s hard for me to go to meetings where I can actually learn something. At the point I’m at in my career, I know almost everything. Most of the time, I’m taking notes on how the presenter could improve their material.” So, her meeting calendar is well, fairly – if not wide, open.

That’s how today started out for me. Was it really worth taking four hours to go hear someone else talk about growing your business? Then, my professor/research angel spoke up and said, “You don’t know everything – especially about marketing a speaking business AND you do like to get dressed up and be with people. Besides, you need to get out the house. It’s February and all activities have been canceled for two out of the last 10 days.”  So off I went.

While I won’t go into all of the wonderful little encounters that only happen at one of these kinds of NSA-IL events, I will tell you what I told a client when he asked me how I was when I got back: “Really, really great.” 

So . . . who was the speaker?

That’s me with Mark LeBlanc, current president of the National Speakers Association and author of “Growing Your Business.” Mark flew in from southern California. Being a farm boy from Fertile, Minnesota, I hope he felt right at home in our snowy tundra. He says he’s in the middle of the best year of his life and if his audiences follow his advice, they may beginning one of the best years of their own.

Top 10 Takeaways from my 16 pages of notes . . .

  1. Three reasons for failure: lack of clarity, lack of congruency and lack of consistency
  2. Hosting the Achiever’s Circle weekend event is one of the best decisions Mark’s ever made
  3. Become known to a single market – could be dentists, lumberyards, banks, schools, hospitals
  4. “The more focused you are the easier everything becomes. You tend to get what you focus on.”
  5. Take a defined period of time to research a market: 90 days to 9 months
  6. Throw away the concept of a calendar year and think month by month
  7. 50% of all people hate the title “consultant” – this explains the blank space in the first line of the post
  8. Strip away titles – this is very liberating and dissolves pre-conceived notion
  9. Talk about your results and outcomes instead – I help business owners find their perfect client match so they can expand their customer community [just made that up to give you an idea]
  10. Give away a showcase/free speech once a month to your target audience

Mark recommends When God Winks: How the Power of Coincidence Guides Your Life by Squire Bushnell. I ordered this book and Mark’s – and I dropped the title mantra mantle, which makes it so much easier to be open to learning and talking about what you do for your clients, rather than what people call you..

Try taking away your title and let me know how it works for you . . .

Contact Barbara about advertising, a creative project or a speaking opportunity.

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